<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://www.hilst.nl/kennisbank/digitale-toegankelijkheid-communiceren-voor-iedereen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Toetsenbord%20met%20icoontjes%20rolstoel%2c%20symbool%20voor%20gehoorbeperking%2c%20symbool%20voor%20blinden%20en%20slechtzienden.jpeg</image:loc><image:caption>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:caption><image:title>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/trainer-aan-het-woord-edi-van-gelder</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-journalistieke-redactie-tot-communicatiestrategie-gedreven-door-nieuwsgierigheid</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/terugkijken-met-hugo-dittmar</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-waarde-van-weerstand</loc><image:image><image:loc>https://www.hilst.nl/hubfs/2%20ballon%20als%20symbool%20voor%20situationeel%20adviseren%20Boze%20rode%20ballon%20bij%20Adviesgesprek%20A%2c%20blije%20gele%20ballon%20bij%20Adviesgesprek%20B.jpg</image:loc><image:caption>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:caption><image:title>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20krabt%20verward%20op%20zijn%20hoofd%20bij%20de%20vraag%20je%20voelt%20weerstand%20bij%20je%20gesprekspartner%2c%20wat%20nu.jpg</image:loc><image:caption>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:caption><image:title>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/essay-beroepstrots-betteke-van-ruler</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Essay%20Beroepstrots-%20Betteke%20van%20Ruler%20maart%202024.png</image:loc><image:caption>Essay Beroepstrots- Betteke van Ruler maart 2024</image:caption><image:title>Essay Beroepstrots- Betteke van Ruler maart 2024</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.png</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.jpg</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/niels-van-laar</loc><lastmod>2023-08-29</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/peter-gons</loc><lastmod>2025-01-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hulp-bij-organisatieverandering-vanuit-de-gedragspsychologie-met-gert-slob-van-den-akker</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Huib%20Koeleman%20IMG_8561.jpg</image:loc><image:caption>Huib Koeleman IMG_8561</image:caption><image:title>Huib Koeleman IMG_8561</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Wil%20Michels-1.jpeg</image:loc><image:caption>Docent Wil Michels-1</image:caption><image:title>Docent Wil Michels-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/guido-rijnja</loc><lastmod>2023-01-31</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-adviesvaardigheden-niveau-2</loc><lastmod>2026-07-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/verhalen-die-raken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Rishma%20Cats-Harinandansingh.jpg</image:loc><image:caption>Rishma Cats-Harinandansingh</image:caption><image:title>Rishma Cats-Harinandansingh</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20topcolleges/RishmaCats-Harinandansingh.jpg</image:loc><image:caption>RishmaCats-Harinandansingh</image:caption><image:title>RishmaCats-Harinandansingh</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/marcel-smits</loc><lastmod>2025-01-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord-lisette-kaptein</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20Senior%20adviseur%20Trends%20en%20Ontwikkeling.png</image:loc><image:caption>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:caption><image:title>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/radars%20die%20in%20beweging%20komen.jpeg</image:loc><image:caption>radars die in beweging komen</image:caption><image:title>radars die in beweging komen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/lamp%20die%20straalt-idee.png</image:loc><image:caption>lamp die straalt-idee</image:caption><image:title>lamp die straalt-idee</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-vragen-stellen-en-weggaan-naar-vragen-stellen-en-blijven</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Jan-14-2025-12-54-13-6063-PM.jpg</image:loc><image:caption>1-Jan-14-2025-12-54-13-6063-PM</image:caption><image:title>1-Jan-14-2025-12-54-13-6063-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/janny-van-der-vliet-als-professional-moet-je-meebewegen-en-tegenbuigen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yanny%201.jpg</image:loc><image:caption>Yanny 1</image:caption><image:title>Yanny 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/ontwikkeladvies</loc><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/questionmark.png</image:loc><image:caption>questionmark</image:caption><image:title>questionmark</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kopie%20van%20Beelden%20social%20posts%20februari%20(500%20x%20500%20px)%20(4).jpg</image:loc><image:caption>Kopie van Beelden social posts februari (500 x 500 px) (4)</image:caption><image:title>Kopie van Beelden social posts februari (500 x 500 px) (4)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette.jpeg</image:loc><image:caption>Lisette</image:caption><image:title>Lisette</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/compas.png</image:loc><image:caption>compas</image:caption><image:title>compas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/rocket.png</image:loc><image:caption>rocket</image:caption><image:title>rocket</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur-1.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur-1</image:caption><image:title>Folkert Reith Ontwikkeladviseur-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan%20Swart-docent%20foto.jpg</image:loc><image:caption>Marjan Swart-docent foto</image:caption><image:title>Marjan Swart-docent foto</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/phone.png</image:loc><image:caption>phone</image:caption><image:title>phone</image:title></image:image><lastmod>2024-03-07</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/hilke-van-bergen</loc><lastmod>2022-09-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-der-hilst-podcast</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Wil%20Michels-1.jpeg</image:loc><image:caption>Docent Wil Michels-1</image:caption><image:title>Docent Wil Michels-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-taal-van-empathie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/PatriciaMiks_Commprof.png</image:loc><image:caption>PatriciaMiks_Commprof</image:caption><image:title>PatriciaMiks_Commprof</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/nick-van-gaalen</loc><lastmod>2022-12-13</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/praten-over-beroepstrots-met-ron-van-der-jagt</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Ron van der Jagt praten over beroepstrots </video:title><video:description>Ron van der Jagt praten over beroepstrots </video:description><video:content_loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4</video:content_loc><video:duration>615</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt.jpg</image:loc><image:caption>Ron van der Jagt</image:caption><image:title>Ron van der Jagt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/problemen-die-zijn-juist-interessant-hoe-de-methode-dilemmalogica-in-je-voordeel-werkt</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Guido%20Rijnja.jpg</image:loc><image:caption>Guido Rijnja</image:caption><image:title>Guido Rijnja</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waar-de-doelgroep-is-daar-moet-ik-zijn</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/rebekka-van-hees</loc><lastmod>2025-06-24</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-executive-communicatieprofessional-d</loc><lastmod>2026-08-17</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/patrick-van-thiel</loc><lastmod>2023-10-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/technologie-complexiteit-en-vertrouwen-de-toekomst-van-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ontwikkelmanager%20_Lisette%20Kaptein.jpeg</image:loc><image:caption>Ontwikkelmanager _Lisette Kaptein</image:caption><image:title>Ontwikkelmanager _Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-ai-voor-communicatieprofessionals</loc><lastmod>2026-01-19</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lilian-van-den-berg</loc><lastmod>2022-02-01</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/interview-met-hoofd-mediarelaties-van-ns-erik-kroeze</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Kroeze%20_website.jpeg</image:loc><image:caption>Erik Kroeze _website</image:caption><image:title>Erik Kroeze _website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/weg-met-de-clich%C3%A9verhalen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Weg%20met%20de%20cliche%CC%81verhalen.png</image:loc><image:caption>Weg met de clichéverhalen</image:caption><image:title>Weg met de clichéverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/inschrijven-voor-de-a-opleiding-twijfel-je-nog-lees-dit-dan-even</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Illustratie%20van%20een%20enthousiaste%20communicatiemedewerker%20achter%20een%20laptop%2c%20omringd%20door%20e-mails%2c%20chatballonnen%20en%20een%20koffiebeker.%20Er%20staan%20twee%20tekstballonnen%20met%20vinkjes%20Je%20houdt%20van%20afwisseling.jpg</image:loc><image:caption>Illustratie van een enthousiaste communicatiemedewerker achter een laptop, omringd door e-mails, chatballonnen en een koffiebeker. Er staan twee tekstballonnen met vinkjes Je houdt van afwisseling</image:caption><image:title>Illustratie van een enthousiaste communicatiemedewerker achter een laptop, omringd door e-mails, chatballonnen en een koffiebeker. Er staan twee tekstballonnen met vinkjes Je houdt van afwisseling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20Augustus%202023/Danet%20van%20der%20Maarel_square_blue_2025.png</image:loc><image:caption>Danet van der Maarel_square_blue_2025</image:caption><image:title>Danet van der Maarel_square_blue_2025</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20Augustus%202023/Lisette%20Kaptein.png</image:loc><image:caption>Lisette Kaptein</image:caption><image:title>Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yvonne%20Meijer.jpg</image:loc><image:caption>Yvonne Meijer</image:caption><image:title>Yvonne Meijer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-actief-en-effectief-in-mediacontacten</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/incompany</loc><image:image><image:loc>https://www.hilst.nl/hubfs/samenwerken%20in%20team.jpeg</image:loc><image:caption>samenwerken in team</image:caption><image:title>samenwerken in team</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Brainstorm.jpeg</image:loc><image:caption>Brainstorm</image:caption><image:title>Brainstorm</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan%20Swart-docent%20foto.jpg</image:loc><image:caption>Marjan Swart-docent foto</image:caption><image:title>Marjan Swart-docent foto</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Brainstorm%202.jpeg</image:loc><image:caption>Brainstorm 2</image:caption><image:title>Brainstorm 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/home-blog-list.jpg</image:loc><image:caption>home-blog-list</image:caption><image:title>home-blog-list</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Evelyne%20Esveld.jpeg</image:loc><image:caption>Evelyne Esveld</image:caption><image:title>Evelyne Esveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Judht%20van%20den%20Hul.jpeg</image:loc><image:caption>Judht van den Hul</image:caption><image:title>Judht van den Hul</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kompas%20liggen%20we%20nog%20op%20koers.jpeg</image:loc><image:caption>Kompas liggen we nog op koers</image:caption><image:title>Kompas liggen we nog op koers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20overheidscommunicatie%20Corine%20Hoppenbrouwers.jpg</image:loc><image:caption>Docent overheidscommunicatie Corine Hoppenbrouwers</image:caption><image:title>Docent overheidscommunicatie Corine Hoppenbrouwers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/hybride%20training.png</image:loc><image:caption>hybride training</image:caption><image:title>hybride training</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communiceren%20in%20verschillende%20symbolen.jpeg</image:loc><image:caption>Communiceren in verschillende symbolen</image:caption><image:title>Communiceren in verschillende symbolen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Samenwerken.jpeg</image:loc><image:caption>Samenwerken</image:caption><image:title>Samenwerken</image:title></image:image><lastmod>2025-07-01</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/youssef-eddini-geef-zelf-sturing-aan-je-loopbaan</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/denieuwsgierigecommunicatieprofessional</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20augustus%202019/Trienke%20Damstra_Interview.jpg</image:loc><image:caption>Trienke Damstra_Interview</image:caption><image:title>Trienke Damstra_Interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/erik-kroeze</loc><lastmod>2023-01-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/in-gesprek-met-reint-jan-renes-over-gedrag-communicatie-en-klimaat</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boek%20Reint%20Jan%20Renes%20en%20Helga%20van%20Leur.jpg</image:loc><image:caption>Boek Reint Jan Renes en Helga van Leur</image:caption><image:title>Boek Reint Jan Renes en Helga van Leur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview%20Reint%20Jan%20over%20gedragsverandering.jpg</image:loc><image:caption>Interview Reint Jan over gedragsverandering</image:caption><image:title>Interview Reint Jan over gedragsverandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><lastmod>2026-05-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord-miranda-breur</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><lastmod>2026-09-01</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-woordvoerder-frontsoldaat-met-kompas</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20woordvoerder%20als%20frontsoldaat.png</image:loc><image:caption>De woordvoerder als frontsoldaat</image:caption><image:title>De woordvoerder als frontsoldaat</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/kun-je-even</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/michael-meyer</loc><lastmod>2021-12-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/trainer-aan-het-woord-chris-mulder</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/hans-boutellier</loc><lastmod>2026-02-24</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/tom-compaijen</loc><lastmod>2026-06-16</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/blog%20en%20interviews.png</image:loc><image:caption>blog en interviews</image:caption><image:title>blog en interviews</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview-2.png</image:loc><image:caption>Interview-2</image:caption><image:title>Interview-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-overheidscommunicatie</loc><lastmod>2026-08-27</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/ernst-moeksis-denk-bij-crisiscommunicatie-aan-sos</loc><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ernst%204.jpg</image:loc><image:caption>Ernst 4</image:caption><image:title>Ernst 4</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/liesbeth-dohmen</loc><lastmod>2026-02-09</lastmod></url><url><loc>https://www.hilst.nl/ai-in-communicatie-gids-voor-communicatieprofessionals</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/ai-in-communicatie-gids-voor-communicatieprofessionals/Waarom%20Lisette%20de%20AI%20in%20communicatie%20gids%20heeft%20gemaakt.mp4/medium.jpg</video:thumbnail_loc><video:title>Waarom Lisette de AI in communicatie gids heeft gemaakt</video:title><video:description>Waarom Lisette de AI in communicatie gids heeft gemaakt</video:description><video:content_loc>https://www.hilst.nl/hubfs/ai-in-communicatie-gids-voor-communicatieprofessionals/Waarom%20Lisette%20de%20AI%20in%20communicatie%20gids%20heeft%20gemaakt.mp4</video:content_loc><video:duration>23</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20van%20samenwerken%20tijdens%20de%20training.jpg</image:loc><image:caption>Fotos van samenwerken tijdens de training</image:caption><image:title>Fotos van samenwerken tijdens de training</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afvinken%20op%20een%20checklist.jpg</image:loc><image:caption>Afvinken op een checklist</image:caption><image:title>Afvinken op een checklist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Cyborg%20productie_MMM%20labels_Rens%20van%20der%20Voort.jpg</image:loc><image:caption>Cyborg productie_MMM labels_Rens van der Voort</image:caption><image:title>Cyborg productie_MMM labels_Rens van der Voort</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20bij%20Creatief.jpg</image:loc><image:caption>Afbeelding bij Creatief</image:caption><image:title>Afbeelding bij Creatief</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Cheat%20Sheet%20AI%20in%20jouw%20communicatiepraktijk.jpg</image:loc><image:caption>Cheat Sheet AI in jouw communicatiepraktijk</image:caption><image:title>Cheat Sheet AI in jouw communicatiepraktijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur-1.jpg</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur-1</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hand%20van%20docent%20Lisette%20Kaptein%20wijst%20naar%20een%20post-it%20met%20het%20woord%20AI.jpg</image:loc><image:caption>Hand van docent Lisette Kaptein wijst naar een post-it met het woord AI</image:caption><image:title>Hand van docent Lisette Kaptein wijst naar een post-it met het woord AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Brainstorm%20over%20AI-Tools.%20Deelnemers%20aan%20tafel.jpg</image:loc><image:caption>Brainstorm over AI-Tools. Deelnemers aan tafel</image:caption><image:title>Brainstorm over AI-Tools. Deelnemers aan tafel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast_Paul%20Gremmen.jpeg</image:loc><image:caption>Podcast_Paul Gremmen</image:caption><image:title>Podcast_Paul Gremmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Moreel%20kompas%20bij%20AI.jpg</image:loc><image:caption>Moreel kompas bij AI</image:caption><image:title>Moreel kompas bij AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Lisette%20Kaptein%20in%20klaslokaal%20uitleg%20over%20AI%20en%20de%20diverse%20rollen%20van%20mens%20en%20machine.jpg</image:loc><image:caption>Docent Lisette Kaptein in klaslokaal uitleg over AI en de diverse rollen van mens en machine</image:caption><image:title>Docent Lisette Kaptein in klaslokaal uitleg over AI en de diverse rollen van mens en machine</image:title></image:image><lastmod>2026-09-28</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/gert-slob-van-den-akker</loc><lastmod>2025-01-16</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/strategische-communicatie-begint-niet-bij-een-titel</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%202021_logo%20vierkant_RGB.png</image:loc><image:caption>Van der Hilst 2021_logo vierkant_RGB</image:caption><image:title>Van der Hilst 2021_logo vierkant_RGB</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2026-05-12</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/kim-van-der-aa-van-der-wegen</loc><lastmod>2023-04-13</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/roderick-gielis</loc><lastmod>2025-07-28</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/trienke-damstra</loc><lastmod>2021-12-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waarom-innoveren-een-must-is</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/ernst-moeksis</loc><lastmod>2021-12-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatiedoelen-behalen-dankzij-bewustzijnsontwikkeling</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/crisiscommunicatie-als-meningen-zich-sneller-vormen-dan-feiten</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tom%20Compaijen-%20Trainer%20Crisiscommunicatie%20en%20reputatie.jpg</image:loc><image:caption>Tom Compaijen- Trainer Crisiscommunicatie en reputatie</image:caption><image:title>Tom Compaijen- Trainer Crisiscommunicatie en reputatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Barbara%20Mulder-%20Trainer%20Crisiscommunicatie%20en%20reputatie.jpg</image:loc><image:caption>Barbara Mulder- Trainer Crisiscommunicatie en reputatie</image:caption><image:title>Barbara Mulder- Trainer Crisiscommunicatie en reputatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><lastmod>2026-04-02</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-x-factor-naming-en-shaming-als-dagelijkse-kost</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vera%20de%20Witte.jpg</image:loc><image:caption>Vera de Witte</image:caption><image:title>Vera de Witte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Like%20or%20Dislike%20met%20duimpies%20omhoog%20en%20omlaag%20column%20over%20de%20inzet%20van%20social%20media.jpg</image:loc><image:caption>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:caption><image:title>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/echt-naar-elkaar-luisteren-is-bij-veel-organisaties-niet-vanzelfsprekend</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lisa-holdijk</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-senior-woordvoerder</loc><lastmod>2026-09-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/deze-5-customgpts-maken-je-werk-makkelijker-en-leuker</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20Bogaart_Freelance%20Communicatieadviseur.jpg</image:loc><image:caption>Saskia Bogaart_Freelance Communicatieadviseur</image:caption><image:title>Saskia Bogaart_Freelance Communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/van-rooksignalen-en-postduiven-tot-snaps-en-threads</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website_graffiti_formatted.png</image:loc><image:caption>website_graffiti_formatted</image:caption><image:title>website_graffiti_formatted</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandere%20vaardigheden%20commprof.jpg</image:loc><image:caption>Verandere vaardigheden commprof</image:caption><image:title>Verandere vaardigheden commprof</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/klantcase-tu-competentie-ontwikkelingstraject</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/TU%20Delft%20Klantcase%202.svg</image:loc><image:caption>TU Delft Klantcase 2</image:caption><image:title>TU Delft Klantcase 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Banner%20Marjan.svg</image:loc><image:caption>Banner Marjan</image:caption><image:title>Banner Marjan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Logo%20TU%20Delft%2c%20vlag%20van%20prometheus.jpeg</image:loc><image:caption>Logo TU Delft, vlag van prometheus</image:caption><image:title>Logo TU Delft, vlag van prometheus</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/TU%20Delft%20Klantcase%20(500%20x%20350%20px).svg</image:loc><image:caption>TU Delft Klantcase (500 x 350 px)</image:caption><image:title>TU Delft Klantcase (500 x 350 px)</image:title></image:image><lastmod>2022-06-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/romy-feer</loc><lastmod>2024-12-03</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/carlo-eijkels</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/adviseren-gaat-in-essentie-over-echt-luisteren-naar-jezelf-en-naar-de-ander</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/een-bmw-hoeft-niet-altijd.-soms-is-een-toyota-aygo-ook-goed-genoeg</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Jan-14-2025-12-54-13-6063-PM.jpg</image:loc><image:caption>1-Jan-14-2025-12-54-13-6063-PM</image:caption><image:title>1-Jan-14-2025-12-54-13-6063-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><lastmod>2025-07-07</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-overheidscommunicatie-tools</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/historisch-besef-het-clubgevoel-en-de-invloed-van-aanpalende-vakgebieden</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur</image:caption><image:title>Folkert Reith Ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/basisopleiding-woordvoering</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatie-en-gedragsverandering</loc><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/folkert-reith</loc><lastmod>2023-06-15</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/basisopleiding-communicatie-a</loc><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/gedreven-om-verder-te-groeien-en-het-communicatievak-%C3%A9cht-te-leren</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><lastmod>2025-11-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/aandacht-voor-je-cv</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aandacht%20voor%20je%20CV.png</image:loc><image:caption>Aandacht voor je CV</image:caption><image:title>Aandacht voor je CV</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Video%202%20Over%20welke%20vaardigheden%20moet%20een%20adviseur%20beschikken.mp4/medium.jpg</video:thumbnail_loc><video:title>Video 2 Over welke vaardigheden moet een adviseur beschikken</video:title><video:description>Video 2 Over welke vaardigheden moet een adviseur beschikken</video:description><video:content_loc>https://www.hilst.nl/hubfs/Video%202%20Over%20welke%20vaardigheden%20moet%20een%20adviseur%20beschikken.mp4</video:content_loc><video:duration>124</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Janny%20HD1080%20met%20ondertiteling.mp4/medium.jpg</video:thumbnail_loc><video:title>Janny HD1080 met ondertiteling</video:title><video:description>Janny HD1080 met ondertiteling</video:description><video:content_loc>https://www.hilst.nl/hubfs/Janny%20HD1080%20met%20ondertiteling.mp4</video:content_loc><video:duration>460</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Crisiscommunicatie%20en%20Woordvoering:%20Tips%20van%20Ernst%20Moeksis.mp4/medium.jpg</video:thumbnail_loc><video:title>Crisiscommunicatie en Woordvoering: Tips van Ernst Moeksis</video:title><video:description>Ernst Moeksis deelt zijn expertise op het gebied van woordvoering, crisiscommunicatie en issuesmanagement. Met meer dan 30 jaar ervaring in het communicatievak en 25 jaar als trainer bij Van der Hilst Communicatie, helpt hij organisaties in moeilijke tijden. In deze video bespreekt hij de cruciale rol van woordvoering bij het beïnvloeden van opinies, het belang van scenario’s bij crisismanagement, en de drie sleutelfactoren voor succes: Scenariodenken, Omgevingsanalyse en Snelheid (SOS). Daarnaast legt Ernst uit waarom oefenen en innovatie essentieel zijn voor impactvolle communicatie. Benieuwd hoe je jouw communicatievaardigheden kunt versterken en crisisbestendig kunt worden? Bekijk de video!</video:description><video:content_loc>https://www.hilst.nl/hubfs/Crisiscommunicatie%20en%20Woordvoering:%20Tips%20van%20Ernst%20Moeksis.mp4</video:content_loc><video:duration>420</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>impact maken met communicatie</video:tag><video:tag>Van der Hilst</video:tag><video:tag>crisiscommunicatie tips</video:tag><video:tag>Ernst Moeksis</video:tag><video:tag>training woordvoering en crisiscommunicatie</video:tag><video:tag>communicatie in crisissituaties</video:tag><video:tag>woordvoering strategie</video:tag><video:tag>crisismanagement technieken</video:tag><video:tag>issuesmanagement communicatie</video:tag></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Ron van der Jagt praten over beroepstrots </video:title><video:description>Ron van der Jagt praten over beroepstrots </video:description><video:content_loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4</video:content_loc><video:duration>615</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Video%201%20Wat%20maakt%20iemand%20een%20goede%20communicatieadviseur.mp4/medium.jpg</video:thumbnail_loc><video:title>Video 1 Wat maakt iemand een goede communicatieadviseur</video:title><video:description>Video 1 Wat maakt iemand een goede communicatieadviseur</video:description><video:content_loc>https://www.hilst.nl/hubfs/Video%201%20Wat%20maakt%20iemand%20een%20goede%20communicatieadviseur.mp4</video:content_loc><video:duration>109</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Skye%201080%20HD%20met%20ondertiteling.mp4/medium.jpg</video:thumbnail_loc><video:title>Skye 1080 HD met ondertiteling</video:title><video:description>Skye 1080 HD met ondertiteling</video:description><video:content_loc>https://www.hilst.nl/hubfs/Skye%201080%20HD%20met%20ondertiteling.mp4</video:content_loc><video:duration>505</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4/medium.jpg</video:thumbnail_loc><video:title>EDIT 3.0 Hilke van Bergen - DEF versie</video:title><video:description>EDIT 3.0 Hilke van Bergen - DEF versie</video:description><video:content_loc>https://www.hilst.nl/hubfs/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4</video:content_loc><video:duration>445</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Noud%20de%20Greef%20-%20Communicatieadviseur.jpg</image:loc><image:caption>Noud de Greef - Communicatieadviseur</image:caption><image:title>Noud de Greef - Communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boeken%20met%20een%20diplomahoedje%20er%20bovenop%20symbool%20voor%20kennis%20delen.jpg</image:loc><image:caption>Boeken met een diplomahoedje er bovenop symbool voor kennis delen</image:caption><image:title>Boeken met een diplomahoedje er bovenop symbool voor kennis delen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yanny%201.jpg</image:loc><image:caption>Yanny 1</image:caption><image:title>Yanny 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Flexwerkplek.png</image:loc><image:caption>Flexwerkplek</image:caption><image:title>Flexwerkplek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20woordvoerder%20als%20frontsoldaat.png</image:loc><image:caption>De woordvoerder als frontsoldaat</image:caption><image:title>De woordvoerder als frontsoldaat</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2.%20Opleiden%20/Top%20Colleges/Tanja%20Jans-7245.jpg</image:loc><image:caption>Tanja Jans-7245</image:caption><image:title>Tanja Jans-7245</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Melissa%20van%20Rooijen-Van%20Houten.jpeg</image:loc><image:caption>Docent Melissa van Rooijen-Van Houten</image:caption><image:title>Docent Melissa van Rooijen-Van Houten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ypie%20Veenstra.jpeg</image:loc><image:caption>Ypie Veenstra</image:caption><image:title>Ypie Veenstra</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Maj-Britt%20van%20Raalte.jpg</image:loc><image:caption>Docent Maj-Britt van Raalte</image:caption><image:title>Docent Maj-Britt van Raalte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20augustus%202019/Trienke%20Damstra_Interview.jpg</image:loc><image:caption>Trienke Damstra_Interview</image:caption><image:title>Trienke Damstra_Interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur</image:caption><image:title>Folkert Reith Ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Opleidingsbudget%20blog%206%20argumenten_WS.png</image:loc><image:caption>Opleidingsbudget blog 6 argumenten_WS</image:caption><image:title>Opleidingsbudget blog 6 argumenten_WS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website_graffiti_formatted.png</image:loc><image:caption>website_graffiti_formatted</image:caption><image:title>website_graffiti_formatted</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Newsroom.jpg</image:loc><image:caption>Newsroom</image:caption><image:title>Newsroom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Commpas%20methode%20uitgelegd%20door%20Marcel%20Smits.jpg</image:loc><image:caption>Commpas methode uitgelegd door Marcel Smits</image:caption><image:title>Commpas methode uitgelegd door Marcel Smits</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Jan-14-2025-12-54-13-6063-PM.jpg</image:loc><image:caption>1-Jan-14-2025-12-54-13-6063-PM</image:caption><image:title>1-Jan-14-2025-12-54-13-6063-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/robot%20die%20vragend%20kijkt.png</image:loc><image:caption>robot die vragend kijkt</image:caption><image:title>robot die vragend kijkt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vraagtekens%20over%20wat%20iemand%20een%20goede%20adviseur%20maakt.jpeg</image:loc><image:caption>Vraagtekens over wat iemand een goede adviseur maakt</image:caption><image:title>Vraagtekens over wat iemand een goede adviseur maakt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tjalling%20Damming%20en%20Hans%20Dorreboom.jpg</image:loc><image:caption>Tjalling Damming en Hans Dorreboom</image:caption><image:title>Tjalling Damming en Hans Dorreboom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20microfoon.png</image:loc><image:caption>Podcast microfoon</image:caption><image:title>Podcast microfoon</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gids%20voor%20communicatieprofessionals%20AI%20in%20communicatie.jpg</image:loc><image:caption>Gids voor communicatieprofessionals AI in communicatie</image:caption><image:title>Gids voor communicatieprofessionals AI in communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/van%20der%20Hilst%20Communicatie%20C%20opleiding%201.png</image:loc><image:caption>van der Hilst Communicatie C opleiding 1</image:caption><image:title>van der Hilst Communicatie C opleiding 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/twijfel.png</image:loc><image:caption>twijfel</image:caption><image:title>twijfel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Social%20media.png</image:loc><image:caption>Social media</image:caption><image:title>Social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.jpg</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aandacht%20voor%20je%20CV.png</image:loc><image:caption>Aandacht voor je CV</image:caption><image:title>Aandacht voor je CV</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Weg%20met%20de%20cliche%CC%81verhalen.png</image:loc><image:caption>Weg met de clichéverhalen</image:caption><image:title>Weg met de clichéverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview%20Reint%20Jan%20over%20gedragsverandering.jpg</image:loc><image:caption>Interview Reint Jan over gedragsverandering</image:caption><image:title>Interview Reint Jan over gedragsverandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen-1.jpg</image:loc><image:caption>Hilke van Bergen-1</image:caption><image:title>Hilke van Bergen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Huib%20Koeleman%20IMG_8561.jpg</image:loc><image:caption>Huib Koeleman IMG_8561</image:caption><image:title>Huib Koeleman IMG_8561</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Amanda%20Kloppenburg.png</image:loc><image:caption>Amanda Kloppenburg</image:caption><image:title>Amanda Kloppenburg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Marjan%20Swart.jpg</image:loc><image:caption>Trainer Marjan Swart</image:caption><image:title>Trainer Marjan Swart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Robot%20achter%20de%20computer%20Chat%20AI.jpeg</image:loc><image:caption>Robot achter de computer Chat AI</image:caption><image:title>Robot achter de computer Chat AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits_CM.png</image:loc><image:caption>Marcel Smits_CM</image:caption><image:title>Marcel Smits_CM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Like%20or%20Dislike%20met%20duimpies%20omhoog%20en%20omlaag%20column%20over%20de%20inzet%20van%20social%20media.jpg</image:loc><image:caption>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:caption><image:title>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/PatriciaMiks_Commprof.png</image:loc><image:caption>PatriciaMiks_Commprof</image:caption><image:title>PatriciaMiks_Commprof</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ontwikkelmanager%20_Lisette%20Kaptein.jpeg</image:loc><image:caption>Ontwikkelmanager _Lisette Kaptein</image:caption><image:title>Ontwikkelmanager _Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Iacobien%20Riezebosch_Blogpagina.png</image:loc><image:caption>Docent Iacobien Riezebosch_Blogpagina</image:caption><image:title>Docent Iacobien Riezebosch_Blogpagina</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview-2.png</image:loc><image:caption>Interview-2</image:caption><image:title>Interview-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Liza%20Luesink.jpeg</image:loc><image:caption>Docent Liza Luesink</image:caption><image:title>Docent Liza Luesink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ronald%20van%20der%20Aart.jpeg</image:loc><image:caption>Ronald van der Aart</image:caption><image:title>Ronald van der Aart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yvonne%20Meijer.jpg</image:loc><image:caption>Yvonne Meijer</image:caption><image:title>Yvonne Meijer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast_Paul%20Gremmen.jpeg</image:loc><image:caption>Podcast_Paul Gremmen</image:caption><image:title>Podcast_Paul Gremmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wouter%20van%20Halen%20-%20Eelman.png</image:loc><image:caption>Wouter van Halen - Eelman</image:caption><image:title>Wouter van Halen - Eelman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Teampower_Blog%20%20(1).jpg</image:loc><image:caption>Teampower_Blog  (1)</image:caption><image:title>Teampower_Blog  (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Graciela%20de%20Windt.jpg</image:loc><image:caption>Graciela de Windt</image:caption><image:title>Graciela de Windt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20met%20Peter%20Gons%20.jpeg</image:loc><image:caption>Video met Peter Gons </image:caption><image:title>Video met Peter Gons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Afbeelding%20Blog%20Lilian%20van%20Zandbrink.png</image:loc><image:caption>Afbeelding Blog Lilian van Zandbrink</image:caption><image:title>Afbeelding Blog Lilian van Zandbrink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Guido%20Rijnja.jpg</image:loc><image:caption>Guido Rijnja</image:caption><image:title>Guido Rijnja</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt.jpg</image:loc><image:caption>Ron van der Jagt</image:caption><image:title>Ron van der Jagt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.jpeg</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Wil%20Michels-1.jpeg</image:loc><image:caption>Docent Wil Michels-1</image:caption><image:title>Docent Wil Michels-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Skye%205.jpg</image:loc><image:caption>Skye 5</image:caption><image:title>Skye 5</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Kranten.png</image:loc><image:caption>Kranten</image:caption><image:title>Kranten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Pieter%20Bas%20Simons%20.jpeg</image:loc><image:caption>Pieter Bas Simons </image:caption><image:title>Pieter Bas Simons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Rishma%20Cats-Harinandansingh.jpg</image:loc><image:caption>Rishma Cats-Harinandansingh</image:caption><image:title>Rishma Cats-Harinandansingh</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2-Apr-01-2025-01-56-45-7943-PM.jpg</image:loc><image:caption>2-Apr-01-2025-01-56-45-7943-PM</image:caption><image:title>2-Apr-01-2025-01-56-45-7943-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Esther%20Durekamp-website.jpeg</image:loc><image:caption>Esther Durekamp-website</image:caption><image:title>Esther Durekamp-website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%20van%20laptop%20met%201%20robothand%20en%201%20menselijke%20hand%20op%20toetsenbord.jpg</image:loc><image:caption>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:caption><image:title>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20november%202019/Patrick%20Regan%20website.jpg</image:loc><image:caption>Patrick Regan website</image:caption><image:title>Patrick Regan website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Toetsenbord%20met%20icoontjes%20rolstoel%2c%20symbool%20voor%20gehoorbeperking%2c%20symbool%20voor%20blinden%20en%20slechtzienden.jpeg</image:loc><image:caption>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:caption><image:title>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Kroeze%20_website.jpeg</image:loc><image:caption>Erik Kroeze _website</image:caption><image:title>Erik Kroeze _website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2%20ballon%20als%20symbool%20voor%20situationeel%20adviseren%20Boze%20rode%20ballon%20bij%20Adviesgesprek%20A%2c%20blije%20gele%20ballon%20bij%20Adviesgesprek%20B.jpg</image:loc><image:caption>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:caption><image:title>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Tim.jpg</image:loc><image:caption>Foto Tim</image:caption><image:title>Foto Tim</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Marjan%20Swart%20Van%20der%20Hilst%20Communicatie%20blog.jpg</image:loc><image:caption>Marjan Swart Van der Hilst Communicatie blog</image:caption><image:title>Marjan Swart Van der Hilst Communicatie blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG.jpg</image:loc><image:caption>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:caption><image:title>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20met%20quote%20over%20lenig%20schakelen%20in%20overheidscommunicatie..jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:caption><image:title>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20krabt%20verward%20op%20zijn%20hoofd%20bij%20de%20vraag%20je%20voelt%20weerstand%20bij%20je%20gesprekspartner%2c%20wat%20nu.jpg</image:loc><image:caption>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:caption><image:title>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ernst%204.jpg</image:loc><image:caption>Ernst 4</image:caption><image:title>Ernst 4</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Quotes%20over%20grensoverschrijdend%20gedrag%20(500%20x%20300%20px).jpg</image:loc><image:caption>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:caption><image:title>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20Senior%20adviseur%20Trends%20en%20Ontwikkeling.png</image:loc><image:caption>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:caption><image:title>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Anna%20van%20Mierlo_Communicatiespecialist%20VWS.jpeg</image:loc><image:caption>Anna van Mierlo_Communicatiespecialist VWS</image:caption><image:title>Anna van Mierlo_Communicatiespecialist VWS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Angela%20Martens%20bij%20rechtbank%20gebouw.png</image:loc><image:caption>Angela Martens bij rechtbank gebouw</image:caption><image:title>Angela Martens bij rechtbank gebouw</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.png</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/omv-betteke-van-ruler</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.png</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-interne-communicatie</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/lees-dit-w%C3%A9l-10-ai-valkuilen-die-je-werk-ongemerkt-be%C3%AFnvloeden</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/voorkom-valkuilen-tijdens-perscontact-in-crisistijd</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Insta%20post%20Sr.%20Woordvoerder%20najaar%202023-1.jpg</image:loc><image:caption>Insta post Sr. Woordvoerder najaar 2023-1</image:caption><image:title>Insta post Sr. Woordvoerder najaar 2023-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Sr.%20Woordvoerder.jpg</image:loc><image:caption>Foto Sr. Woordvoerder</image:caption><image:title>Foto Sr. Woordvoerder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/luister-naar-me</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/museummensen-spreken-overal-dezelfde-museumtaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2026-06-25</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/groeien-in-jouw-strategische-communicatierol</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%202021_logo%20vierkant_RGB.png</image:loc><image:caption>Van der Hilst 2021_logo vierkant_RGB</image:caption><image:title>Van der Hilst 2021_logo vierkant_RGB</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20Augustus%202023/Marjan%20Swart.png</image:loc><image:caption>Marjan Swart</image:caption><image:title>Marjan Swart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/je-kunt-pas-echt-impact-maken-als-je-de-inhoud-begrijpt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><lastmod>2025-08-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-van-ongemakkelijk-gesprek-naar-het-juiste-advies-softskills-in-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Marjan%20Swart.jpg</image:loc><image:caption>Trainer Marjan Swart</image:caption><image:title>Trainer Marjan Swart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/chris-mulder</loc><lastmod>2026-02-24</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/vooruitkijken-met-hilke-van-bergen</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4/medium.jpg</video:thumbnail_loc><video:title>EDIT 3.0 Hilke van Bergen - DEF versie</video:title><video:description>EDIT 3.0 Hilke van Bergen - DEF versie</video:description><video:content_loc>https://www.hilst.nl/hubfs/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4</video:content_loc><video:duration>445</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen-1.jpg</image:loc><image:caption>Hilke van Bergen-1</image:caption><image:title>Hilke van Bergen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/edi-van-gelder</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/opinieblog-tijd-voor-een-nieuwe-socialmediastrategie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/roosmarijn-busch-hoe-blijf-je-bij-in-het-oerwoud-van-online-communicatiemiddelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/youssef-eddini</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/peter-haan</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/borre-benjamins</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hybride-werken-working-apart-together</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Huib%20Koeleman.jpg</image:loc><image:caption>Trainer en auteur Huib Koeleman</image:caption><image:title>Trainer en auteur Huib Koeleman</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord-amanda-kloppenburg</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Whatsapp%20naar%20de%20minister-1.png</image:loc><image:caption>Whatsapp naar de minister-1</image:caption><image:title>Whatsapp naar de minister-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/sleutel-1.png</image:loc><image:caption>sleutel-1</image:caption><image:title>sleutel-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blik%20van%20twee%20kanten%20(1).png</image:loc><image:caption>Blik van twee kanten (1)</image:caption><image:title>Blik van twee kanten (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Amanda%20Kloppenburg.png</image:loc><image:caption>Amanda Kloppenburg</image:caption><image:title>Amanda Kloppenburg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/ronald-van-der-aart-woordvoerder</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ronald%20van%20der%20Aart.jpeg</image:loc><image:caption>Ronald van der Aart</image:caption><image:title>Ronald van der Aart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/stevig-in-je-rol</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/nieuwsbrief</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Person%20hand%20taking%20chalk%20drawn%20email%20sign.jpeg</image:loc><image:caption>Person hand taking chalk drawn email sign</image:caption><image:title>Person hand taking chalk drawn email sign</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/vooruitkijken-met-carolien-schoenmakers</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/dit-zijn-de-meest-herkenbare-ergernissen-van-communicatieprofs</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Videoexpert%20die%20kritisch%20kijkt%20naar%20een%20opmerking.jpg</image:loc><image:caption>Videoexpert die kritisch kijkt naar een opmerking</image:caption><image:title>Videoexpert die kritisch kijkt naar een opmerking</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/omgevingsbewustzijn</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Afbeelding%20Blog%20Lilian%20van%20Zandbrink.png</image:loc><image:caption>Afbeelding Blog Lilian van Zandbrink</image:caption><image:title>Afbeelding Blog Lilian van Zandbrink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/coaching</loc><lastmod>2025-10-06</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/met-communicatie-en-empathie-een-brug-slaan-tussen-verschillende-doelgroepen</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Esther%20Durekamp-website.jpeg</image:loc><image:caption>Esther Durekamp-website</image:caption><image:title>Esther Durekamp-website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruitkijken.png</image:loc><image:caption>Vooruitkijken</image:caption><image:title>Vooruitkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lisa-kortekaas</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-adviesvaardigheden-niveau-3</loc><lastmod>2026-07-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/skye-van-gooswilligen</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-interne-communicatie-bij-verandering</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hoe-ontwikkel-je-samen-teamkracht</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - 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Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vera%20de%20Witte.jpg</image:loc><image:caption>Vera de Witte</image:caption><image:title>Vera de Witte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Quotes%20over%20grensoverschrijdend%20gedrag%20(500%20x%20300%20px).jpg</image:loc><image:caption>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:caption><image:title>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hoe-visualisaties-helpen-bij-het-vertellen-van-je-verhaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - 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Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boek%20Overheidscommunicatie%20voor%20professionals.jpg</image:loc><image:caption>Boek Overheidscommunicatie voor professionals</image:caption><image:title>Boek Overheidscommunicatie voor professionals</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/ment-kuiper</loc><lastmod>2026-08-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/maatschappelijke-druk-heeft-steeds-meer-invloed-op-issues-en-crises</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen-1.jpg</image:loc><image:caption>Trainer Tom Compaijen-1</image:caption><image:title>Trainer Tom Compaijen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Onno%20Houtschild.jpg</image:loc><image:caption>Trainer Onno Houtschild</image:caption><image:title>Trainer Onno Houtschild</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Maartje%20Snellen.jpg</image:loc><image:caption>Trainer Maartje Snellen</image:caption><image:title>Trainer Maartje Snellen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-adviesvaardigheden-niveau-1</loc><lastmod>2026-07-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/mark-van-vuuren-stel-een-vraag</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Janny%20HD1080%20met%20ondertiteling.mp4/medium.jpg</video:thumbnail_loc><video:title>Janny HD1080 met ondertiteling</video:title><video:description>Janny HD1080 met ondertiteling</video:description><video:content_loc>https://www.hilst.nl/hubfs/Janny%20HD1080%20met%20ondertiteling.mp4</video:content_loc><video:duration>460</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%202021_logo%20vierkant_RGB.png</image:loc><image:caption>Van der Hilst 2021_logo vierkant_RGB</image:caption><image:title>Van der Hilst 2021_logo vierkant_RGB</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yanny%201.jpg</image:loc><image:caption>Yanny 1</image:caption><image:title>Yanny 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><lastmod>2026-08-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/een-communicatieduwtje-in-de-goede-richting-met-liza-luesink</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Liza%20Luesink.jpeg</image:loc><image:caption>Docent Liza Luesink</image:caption><image:title>Docent Liza Luesink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/brochure-opleiding-communicatieprofessional</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Email-handtekening/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Cedeo%20Open%20opleidingen.png</image:loc><image:caption>Cedeo Open opleidingen</image:caption><image:title>Cedeo Open opleidingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Scherm%C2%ADafbeelding%202026-03-12%20om%2015.09.28.png</image:loc><image:caption>Scherm­afbeelding 2026-03-12 om 15.09.28</image:caption><image:title>Scherm­afbeelding 2026-03-12 om 15.09.28</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/transparent%20background.png</image:loc><image:caption>transparent background</image:caption><image:title>transparent background</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Van_der_Hilst_Deelnemers%20samenwerken-Foto%20bovenaan%20voor%20banner.jpg</image:loc><image:caption>Van_der_Hilst_Deelnemers samenwerken-Foto bovenaan voor banner</image:caption><image:title>Van_der_Hilst_Deelnemers samenwerken-Foto bovenaan voor banner</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO_Instelling.jpg</image:loc><image:caption>CRKBO_Instelling</image:caption><image:title>CRKBO_Instelling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Deelnemers%20samenwerken%202%20(groeien%20in%20je%20rol).jpg</image:loc><image:caption>Deelnemers samenwerken 2 (groeien in je rol)</image:caption><image:title>Deelnemers samenwerken 2 (groeien in je rol)</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/woordvoering-is-een-vak</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Ronald%20van%20der%20Aart.jpeg</image:loc><image:caption>Ronald van der Aart</image:caption><image:title>Ronald van der Aart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-communicatieprofessional-b</loc><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/regie-nemen-over-je-loopbaan</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Anna%20van%20Mierlo_Communicatiespecialist%20VWS.jpeg</image:loc><image:caption>Anna van Mierlo_Communicatiespecialist VWS</image:caption><image:title>Anna van Mierlo_Communicatiespecialist VWS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/wat-levert-het-diploma-senior-communicatieprofessional-jou-op</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Soraya%20Koendjniharie%20rond%201.png</image:loc><image:caption>Soraya Koendjniharie rond 1</image:caption><image:title>Soraya Koendjniharie rond 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kasper%20Schomaker.png</image:loc><image:caption>Kasper Schomaker</image:caption><image:title>Kasper Schomaker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits.png</image:loc><image:caption>Marcel Smits</image:caption><image:title>Marcel Smits</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/van%20der%20Hilst%20Communicatie%20C%20opleiding%201.png</image:loc><image:caption>van der Hilst Communicatie C opleiding 1</image:caption><image:title>van der Hilst Communicatie C opleiding 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/evelyne-esveld</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hilke-van-bergen-over-reputatie-en-corporate-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.jpeg</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcasten...-maar-hoe-dan</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20microfoon.png</image:loc><image:caption>Podcast microfoon</image:caption><image:title>Podcast microfoon</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/onno-houtschild</loc><lastmod>2023-12-04</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/roosmarijn-busch</loc><lastmod>2022-03-10</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waarom-jij-je-als-commprof-moet-verdiepen-in-chatgpt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Robot%20achter%20de%20computer%20Chat%20AI.jpeg</image:loc><image:caption>Robot achter de computer Chat AI</image:caption><image:title>Robot achter de computer Chat AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/welk-communicatiemodel-is-perfect-voor-jouw-communicatievraagstuk</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpeg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20strategie%C3%ABn%2c%20methoden%20en%20rollen.jpg</image:loc><image:caption>Interne Communicatie strategieën, methoden en rollen</image:caption><image:title>Interne Communicatie strategieën, methoden en rollen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/bregittha-nuyten</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lilian%20van%20den%20Berg.jpeg</image:loc><image:caption>Lilian van den Berg</image:caption><image:title>Lilian van den Berg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Paul%20van%20Lange.jpg</image:loc><image:caption>Paul van Lange</image:caption><image:title>Paul van Lange</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Maartje%20Snellen.jpg</image:loc><image:caption>Trainer Maartje Snellen</image:caption><image:title>Trainer Maartje Snellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer Maaike Buijsman</image:caption><image:title>Trainer Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Gidion%20Burgers.jpg</image:loc><image:caption>Gastdocent Gidion Burgers</image:caption><image:title>Gastdocent Gidion Burgers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpeg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Micheal%20Meyer.jpeg</image:loc><image:caption>Micheal Meyer</image:caption><image:title>Micheal Meyer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20AI%20&amp;%20strategische%20content%20Niels%20van%20Laar.jpg</image:loc><image:caption>Trainer AI &amp; strategische content Niels van Laar</image:caption><image:title>Trainer AI &amp; strategische content Niels van Laar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Foto%20Guido%20Rijnja%20Blog.jpg</image:loc><image:caption>Foto Guido Rijnja Blog</image:caption><image:title>Foto Guido Rijnja Blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Jaap%20de%20Bruin.jpg</image:loc><image:caption>Gastdocent Jaap de Bruin</image:caption><image:title>Gastdocent Jaap de Bruin</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Lisa%20Holdijk.png</image:loc><image:caption>Trainer Lisa Holdijk</image:caption><image:title>Trainer Lisa Holdijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette.jpeg</image:loc><image:caption>Lisette</image:caption><image:title>Lisette</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur-1.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur-1</image:caption><image:title>Folkert Reith Ontwikkeladviseur-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Gert%20Slob.jpg</image:loc><image:caption>Gastdocent Gert Slob</image:caption><image:title>Gastdocent Gert Slob</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/banner-typ-1.jpg</image:loc><image:caption>banner-typ-1</image:caption><image:title>banner-typ-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Evelyne%20van%20Esveld.jpg</image:loc><image:caption>Gastdocent Evelyne van Esveld</image:caption><image:title>Gastdocent Evelyne van Esveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Irene%20Koel.jpg</image:loc><image:caption>Gastdocent Irene Koel</image:caption><image:title>Gastdocent Irene Koel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20docent%20Marije%20Mens.jpeg</image:loc><image:caption>Trainer en docent Marije Mens</image:caption><image:title>Trainer en docent Marije Mens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Senior%20Woordvoerder%20Erik%20Kroeze%20NS.jpeg</image:loc><image:caption>Docent Senior Woordvoerder Erik Kroeze NS</image:caption><image:title>Docent Senior Woordvoerder Erik Kroeze NS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20trainingsacteur%20Pieter%20de%20Jager.jpg</image:loc><image:caption>Trainer en trainingsacteur Pieter de Jager</image:caption><image:title>Trainer en trainingsacteur Pieter de Jager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Bregittha%20Nuyten%20.jpg</image:loc><image:caption>Docent Bregittha Nuyten </image:caption><image:title>Docent Bregittha Nuyten </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Peter%20Haan.jpeg</image:loc><image:caption>Docent en trainer Peter Haan</image:caption><image:title>Docent en trainer Peter Haan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Edi%20van%20Gelder.png</image:loc><image:caption>Edi van Gelder</image:caption><image:title>Edi van Gelder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20overheidscommunicatie%20Corine%20Hoppenbrouwers.jpg</image:loc><image:caption>Docent overheidscommunicatie Corine Hoppenbrouwers</image:caption><image:title>Docent overheidscommunicatie Corine Hoppenbrouwers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Patrick%20van%20Thiel.jpg</image:loc><image:caption>Docent Patrick van Thiel</image:caption><image:title>Docent Patrick van Thiel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Hans%20Boutellier.jpg</image:loc><image:caption>Docent Hans Boutellier</image:caption><image:title>Docent Hans Boutellier</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20&amp;%20docent%20Liesbeth%20Louwerens.png</image:loc><image:caption>Trainer &amp; docent Liesbeth Louwerens</image:caption><image:title>Trainer &amp; docent Liesbeth Louwerens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Voornveld.png</image:loc><image:caption>Inge van Voornveld</image:caption><image:title>Inge van Voornveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Mark%20van%20Vuuren.jpeg</image:loc><image:caption>Docent Mark van Vuuren</image:caption><image:title>Docent Mark van Vuuren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/mobile-dtails.jpg</image:loc><image:caption>mobile-dtails</image:caption><image:title>mobile-dtails</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Carlo%20Eijkels.jpg</image:loc><image:caption>Docent Carlo Eijkels</image:caption><image:title>Docent Carlo Eijkels</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Lisa%20Kortekaas.jpg</image:loc><image:caption>Docent Lisa Kortekaas</image:caption><image:title>Docent Lisa Kortekaas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trienke%20Damstra.jpeg</image:loc><image:caption>Trienke Damstra</image:caption><image:title>Trienke Damstra</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan%20Swart-docent%20foto.jpg</image:loc><image:caption>Marjan Swart-docent foto</image:caption><image:title>Marjan Swart-docent foto</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers-2.jpg</image:loc><image:caption>Carolien Schoenmakers-2</image:caption><image:title>Carolien Schoenmakers-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Onno%20Houtschild.jpg</image:loc><image:caption>Trainer Onno Houtschild</image:caption><image:title>Trainer Onno Houtschild</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini.jpg</image:loc><image:caption>Youssef Eddini</image:caption><image:title>Youssef Eddini</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Romy%20%20Feer.jpg</image:loc><image:caption>Romy  Feer</image:caption><image:title>Romy  Feer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ernst%20Moeksis.png</image:loc><image:caption>Ernst Moeksis</image:caption><image:title>Ernst Moeksis</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Janny%20van%20der%20Vliet_docent%2c%20mentor%20en%20trainer.png</image:loc><image:caption>Janny van der Vliet_docent, mentor en trainer</image:caption><image:title>Janny van der Vliet_docent, mentor en trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kim%20van%20der%20Wegen.png</image:loc><image:caption>Kim van der Wegen</image:caption><image:title>Kim van der Wegen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kirsten%20Jassies%20docent%20Inzet%20van%20social%20media.jpg</image:loc><image:caption>Kirsten Jassies docent Inzet van social media</image:caption><image:title>Kirsten Jassies docent Inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Roderick%20Gielis.png</image:loc><image:caption>Docent Roderick Gielis</image:caption><image:title>Docent Roderick Gielis</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen.jpg</image:loc><image:caption>Trainer Tom Compaijen</image:caption><image:title>Trainer Tom Compaijen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch</image:caption><image:title>Trainer Roosmarijn Busch</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Reint%20Jan%20Renes.jpg</image:loc><image:caption>Gastdocent Reint Jan Renes</image:caption><image:title>Gastdocent Reint Jan Renes</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Skye%20van%20Gooswilligen.jpg</image:loc><image:caption>Docent Skye van Gooswilligen</image:caption><image:title>Docent Skye van Gooswilligen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Charlotte%20Matthes.jpg</image:loc><image:caption>Charlotte Matthes</image:caption><image:title>Charlotte Matthes</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits-2.png</image:loc><image:caption>Marcel Smits-2</image:caption><image:title>Marcel Smits-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Nick%20van%20Gaalen.jpeg</image:loc><image:caption>Trainer Nick van Gaalen</image:caption><image:title>Trainer Nick van Gaalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/TRAINER%20ADVIESVAARDIGHEDEN%20REBEKKA%20VAN%20HEES.jpg</image:loc><image:caption>TRAINER ADVIESVAARDIGHEDEN REBEKKA VAN HEES</image:caption><image:title>TRAINER ADVIESVAARDIGHEDEN REBEKKA VAN HEES</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20trainer%20en%20coach%20Ment%20Kuiper.jpeg</image:loc><image:caption>Docent, trainer en coach Ment Kuiper</image:caption><image:title>Docent, trainer en coach Ment Kuiper</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Niels%20van%20Laar.png</image:loc><image:caption>Niels van Laar</image:caption><image:title>Niels van Laar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><lastmod>2021-12-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/verandercommunicatie-in-de-praktijk-bij-gemeente-den-haag</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/inzichten%20van%20vakexperts.jpg</image:loc><image:caption>inzichten van vakexperts</image:caption><image:title>inzichten van vakexperts</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/praktische%20tips.png</image:loc><image:caption>praktische tips</image:caption><image:title>praktische tips</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inspirerende%20praktijkverhalen.png</image:loc><image:caption>Inspirerende praktijkverhalen</image:caption><image:title>Inspirerende praktijkverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202024-01-15%20om%2016.28.08.png</image:loc><image:caption>Scherm­afbeelding 2024-01-15 om 16.28.08</image:caption><image:title>Scherm­afbeelding 2024-01-15 om 16.28.08</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202024-01-15%20om%2016.28.37.png</image:loc><image:caption>Scherm­afbeelding 2024-01-15 om 16.28.37</image:caption><image:title>Scherm­afbeelding 2024-01-15 om 16.28.37</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2026-02-19</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-senior-communicatieprofessional-c</loc><lastmod>2026-08-11</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-innovatie-in-communicatie</loc><lastmod>2026-09-24</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/met-commpas-maak-je-als-het-ware-een-foto-van-jezelf-als-communicatieprofessional</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Commpas%20methode%20uitgelegd%20door%20Marcel%20Smits.jpg</image:loc><image:caption>Commpas methode uitgelegd door Marcel Smits</image:caption><image:title>Commpas methode uitgelegd door Marcel Smits</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/charlotte-matthes</loc><lastmod>2026-05-27</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/zonder-communicatie-staat-alles-stil</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Getekend%20verslag%20van%20de%20kennissessie%20Beroepstrots.jpg</image:loc><image:caption>Getekend verslag van de kennissessie Beroepstrots</image:caption><image:title>Getekend verslag van de kennissessie Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots%20kennissessie%20.jpg</image:loc><image:caption>De kracht van trots kennissessie </image:caption><image:title>De kracht van trots kennissessie </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Essay%20beroepstrots%20(1).jpg</image:loc><image:caption>Essay beroepstrots (1)</image:caption><image:title>Essay beroepstrots (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/manager-bestuurscommunicatie-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Pieter%20Bas%20Simons%20.jpeg</image:loc><image:caption>Pieter Bas Simons </image:caption><image:title>Pieter Bas Simons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/creatief-schrijven-met-ai-jij-maakt-het-verschil</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20&amp;%20docent%20Liesbeth%20Louwerens.png</image:loc><image:caption>Trainer &amp; docent Liesbeth Louwerens</image:caption><image:title>Trainer &amp; docent Liesbeth Louwerens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/about-us-green</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-time.png</image:loc><image:caption>focus-time</image:caption><image:title>focus-time</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-idea.png</image:loc><image:caption>focus-idea</image:caption><image:title>focus-idea</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/flag.png</image:loc><image:caption>flag</image:caption><image:title>flag</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/mark.png</image:loc><image:caption>mark</image:caption><image:title>mark</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/up-arrow.png</image:loc><image:caption>up-arrow</image:caption><image:title>up-arrow</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/suitcase.png</image:loc><image:caption>suitcase</image:caption><image:title>suitcase</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/divider.png</image:loc><image:caption>divider</image:caption><image:title>divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/green-divider.png</image:loc><image:caption>green-divider</image:caption><image:title>green-divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/map-marker.png</image:loc><image:caption>map-marker</image:caption><image:title>map-marker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/hilst-color.svg</image:loc><image:caption>hilst-color</image:caption><image:title>hilst-color</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/purple-divider.png</image:loc><image:caption>purple-divider</image:caption><image:title>purple-divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/brown-divider.png</image:loc><image:caption>brown-divider</image:caption><image:title>brown-divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/hilst-white.svg</image:loc><image:caption>hilst-white</image:caption><image:title>hilst-white</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/contact.png</image:loc><image:caption>contact</image:caption><image:title>contact</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/about-us-bg.jpg</image:loc><image:caption>about-us-bg</image:caption><image:title>about-us-bg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/home-bg-1.jpg</image:loc><image:caption>home-bg-1</image:caption><image:title>home-bg-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-subject.png</image:loc><image:caption>focus-subject</image:caption><image:title>focus-subject</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/Graduation-day-6.jpg</image:loc><image:caption>Graduation-day-6</image:caption><image:title>Graduation-day-6</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/papers.png</image:loc><image:caption>papers</image:caption><image:title>papers</image:title></image:image><lastmod>2017-12-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/het-embargo-in-een-24-uurs-nieuwswereld</loc><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Kranten.png</image:loc><image:caption>Kranten</image:caption><image:title>Kranten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/carolien-schoenmakers</loc><lastmod>2024-12-03</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/6-argumenten-om-opleidingsbudget-vrij-te-krijgen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Opleidingsbudget%20blog%206%20argumenten_WS.png</image:loc><image:caption>Opleidingsbudget blog 6 argumenten_WS</image:caption><image:title>Opleidingsbudget blog 6 argumenten_WS</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/mark-van-vuuren</loc><lastmod>2026-08-31</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/kirsten-jassies</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Judht%20van%20den%20Hul-1.jpeg</image:loc><image:caption>Judht van den Hul-1</image:caption><image:title>Judht van den Hul-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Les%20tijdens%20de%20Co.jpg</image:loc><image:caption>Les tijdens de Co</image:caption><image:title>Les tijdens de Co</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Samenwerken%20tijdens%20opleiding-%20Overheidscommunicatie.jpg</image:loc><image:caption>Samenwerken tijdens opleiding- Overheidscommunicatie</image:caption><image:title>Samenwerken tijdens opleiding- Overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/RDW.webp</image:loc><image:caption>RDW</image:caption><image:title>RDW</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Buitenlandse%20zaken%20logo.png</image:loc><image:caption>Buitenlandse zaken logo</image:caption><image:title>Buitenlandse zaken logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Eerste%20lesbijeenkomst%20Senior%20Woordvoerder-2.jpeg</image:loc><image:caption>Eerste lesbijeenkomst Senior Woordvoerder-2</image:caption><image:title>Eerste lesbijeenkomst Senior Woordvoerder-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/interne%20Communicatie.jpg</image:loc><image:caption>interne Communicatie</image:caption><image:title>interne Communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Opleiding%20Executive%20Communicatieprofessional%20.jpg</image:loc><image:caption>Opleiding Executive Communicatieprofessional </image:caption><image:title>Opleiding Executive Communicatieprofessional </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Jacqueline%20Hartogs.jpeg</image:loc><image:caption>Jacqueline Hartogs</image:caption><image:title>Jacqueline Hartogs</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/3-3.jpg</image:loc><image:caption>3-3</image:caption><image:title>3-3</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen.jpg</image:loc><image:caption>Trainer Tom Compaijen</image:caption><image:title>Trainer Tom Compaijen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:caption><image:title>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20voor%20de%20klas.jpg</image:loc><image:caption>Docent voor de klas</image:caption><image:title>Docent voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/rijkswaterstaat%20logo%20.png</image:loc><image:caption>rijkswaterstaat logo </image:caption><image:title>rijkswaterstaat logo </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Adviesgesprek%20vrouw%20in%20gesprek%20met%20man.jpeg</image:loc><image:caption>Adviesgesprek vrouw in gesprek met man</image:caption><image:title>Adviesgesprek vrouw in gesprek met man</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Logo-SchaalX.png</image:loc><image:caption>Logo-SchaalX</image:caption><image:title>Logo-SchaalX</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Deelnemers opleiding Senior Communicatieprofessional</image:caption><image:title>Deelnemers opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20interview.jpg</image:loc><image:caption>Video interview</image:caption><image:title>Video interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Thea%20van%20Willigen.jpeg</image:loc><image:caption>Thea van Willigen</image:caption><image:title>Thea van Willigen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20training%20Overheidscommunicatie%20tools.jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:caption><image:title>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wil%20Michels-2.jpeg</image:loc><image:caption>Wil Michels-2</image:caption><image:title>Wil Michels-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/logo%20politie.webp</image:loc><image:caption>logo politie</image:caption><image:title>logo politie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/logo-1.png</image:loc><image:caption>logo-1</image:caption><image:title>logo-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20schrijft%20help%20geen%20inspiratie.jpeg</image:loc><image:caption>Vrouw schrijft help geen inspiratie</image:caption><image:title>Vrouw schrijft help geen inspiratie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Treant.png</image:loc><image:caption>Treant</image:caption><image:title>Treant</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kasper%20Schomaker.jpeg</image:loc><image:caption>Kasper Schomaker</image:caption><image:title>Kasper Schomaker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Training%20Adviesvaardigheden.jpg</image:loc><image:caption>Training Adviesvaardigheden</image:caption><image:title>Training Adviesvaardigheden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marloes%20Vriens.jpeg</image:loc><image:caption>Marloes Vriens</image:caption><image:title>Marloes Vriens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20basisopleiding%20Woordvoering%20aan%20de%20wandel.jpg</image:loc><image:caption>Deelnemers basisopleiding Woordvoering aan de wandel</image:caption><image:title>Deelnemers basisopleiding Woordvoering aan de wandel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/logo-2.png</image:loc><image:caption>logo-2</image:caption><image:title>logo-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mensen%20met%20tekstballonen.png</image:loc><image:caption>Mensen met tekstballonen</image:caption><image:title>Mensen met tekstballonen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatieve%20communicatieprofessional%20aan%20het%20schrijven.jpg</image:loc><image:caption>Creatieve communicatieprofessional aan het schrijven</image:caption><image:title>Creatieve communicatieprofessional aan het schrijven</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/training%20Adviesvaardigheden%20niveau%202.jpg</image:loc><image:caption>training Adviesvaardigheden niveau 2</image:caption><image:title>training Adviesvaardigheden niveau 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/logo-4.png</image:loc><image:caption>logo-4</image:caption><image:title>logo-4</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/DOCENT%20INGE%20%20VOOR%20GROEP%20COMMUNICATIEPROFESSIONALS%20(1000%20x%20700%20px).jpg</image:loc><image:caption>DOCENT INGE  VOOR GROEP COMMUNICATIEPROFESSIONALS (1000 x 700 px)</image:caption><image:title>DOCENT INGE  VOOR GROEP COMMUNICATIEPROFESSIONALS (1000 x 700 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Mark%20van%20Vuuren.jpeg</image:loc><image:caption>Docent Mark van Vuuren</image:caption><image:title>Docent Mark van Vuuren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Lisa%20Holdijk.png</image:loc><image:caption>Trainer Lisa Holdijk</image:caption><image:title>Trainer Lisa Holdijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Coachgesprek.jpg</image:loc><image:caption>Coachgesprek</image:caption><image:title>Coachgesprek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpeg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding</image:caption><image:title>Aan de slag met een oefening in de opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Quotes%20teken.jpeg</image:loc><image:caption>Quotes teken</image:caption><image:title>Quotes teken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Janny%20van%20der%20Vliet_docent%2c%20mentor%20en%20trainer.png</image:loc><image:caption>Janny van der Vliet_docent, mentor en trainer</image:caption><image:title>Janny van der Vliet_docent, mentor en trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kirsten%20Jassies%20docent%20Inzet%20van%20social%20media.jpg</image:loc><image:caption>Kirsten Jassies docent Inzet van social media</image:caption><image:title>Kirsten Jassies docent Inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatief%20aan%20het%20brainstormen.jpg</image:loc><image:caption>Creatief aan het brainstormen</image:caption><image:title>Creatief aan het brainstormen</image:title></image:image><lastmod>2026-03-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/patrick-regan-missie-van-een-verhalenverteller</loc><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20november%202019/Patrick%20Regan%20website.jpg</image:loc><image:caption>Patrick Regan website</image:caption><image:title>Patrick Regan website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/toename-inschrijvingen-communicatieprofessionals-kvk</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Yvonne%20Meijer.jpg</image:loc><image:caption>Yvonne Meijer</image:caption><image:title>Yvonne Meijer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/veranderkundige-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/paul-van-lange</loc><lastmod>2026-06-12</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Wil%20Michels-2.jpeg</image:loc><image:caption>Wil Michels-2</image:caption><image:title>Wil Michels-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Training%20Adviesvaardigheden.jpg</image:loc><image:caption>Training Adviesvaardigheden</image:caption><image:title>Training Adviesvaardigheden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Les%20tijdens%20de%20Co.jpg</image:loc><image:caption>Les tijdens de Co</image:caption><image:title>Les tijdens de Co</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Adviesgesprek%20vrouw%20in%20gesprek%20met%20man.jpeg</image:loc><image:caption>Adviesgesprek vrouw in gesprek met man</image:caption><image:title>Adviesgesprek vrouw in gesprek met man</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/3-3.jpg</image:loc><image:caption>3-3</image:caption><image:title>3-3</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20interview.jpg</image:loc><image:caption>Video interview</image:caption><image:title>Video interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatieve%20communicatieprofessional%20aan%20het%20schrijven.jpg</image:loc><image:caption>Creatieve communicatieprofessional aan het schrijven</image:caption><image:title>Creatieve communicatieprofessional aan het schrijven</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20overleg%20voor%20scrumwand.png</image:loc><image:caption>Foto overleg voor scrumwand</image:caption><image:title>Foto overleg voor scrumwand</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20schrijft%20help%20geen%20inspiratie.jpeg</image:loc><image:caption>Vrouw schrijft help geen inspiratie</image:caption><image:title>Vrouw schrijft help geen inspiratie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Eerste%20lesbijeenkomst%20Senior%20Woordvoerder-2.jpeg</image:loc><image:caption>Eerste lesbijeenkomst Senior Woordvoerder-2</image:caption><image:title>Eerste lesbijeenkomst Senior Woordvoerder-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20training%20Overheidscommunicatie%20tools.jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:caption><image:title>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/interne%20Communicatie.jpg</image:loc><image:caption>interne Communicatie</image:caption><image:title>interne Communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Deelnemers opleiding Senior Communicatieprofessional</image:caption><image:title>Deelnemers opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20voor%20de%20klas.jpg</image:loc><image:caption>Docent voor de klas</image:caption><image:title>Docent voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Opleiding%20Executive%20Communicatieprofessional%20.jpg</image:loc><image:caption>Opleiding Executive Communicatieprofessional </image:caption><image:title>Opleiding Executive Communicatieprofessional </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Coachgesprek.jpg</image:loc><image:caption>Coachgesprek</image:caption><image:title>Coachgesprek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20basisopleiding%20Woordvoering%20aan%20de%20wandel.jpg</image:loc><image:caption>Deelnemers basisopleiding Woordvoering aan de wandel</image:caption><image:title>Deelnemers basisopleiding Woordvoering aan de wandel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainers%20voor%20scrumwand%20(500%20x%20350%20px).png</image:loc><image:caption>Trainers voor scrumwand (500 x 350 px)</image:caption><image:title>Trainers voor scrumwand (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/training%20Adviesvaardigheden%20niveau%202.jpg</image:loc><image:caption>training Adviesvaardigheden niveau 2</image:caption><image:title>training Adviesvaardigheden niveau 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Samenwerken%20tijdens%20opleiding-%20Overheidscommunicatie.jpg</image:loc><image:caption>Samenwerken tijdens opleiding- Overheidscommunicatie</image:caption><image:title>Samenwerken tijdens opleiding- Overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatief%20aan%20het%20brainstormen.jpg</image:loc><image:caption>Creatief aan het brainstormen</image:caption><image:title>Creatief aan het brainstormen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding</image:caption><image:title>Aan de slag met een oefening in de opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:caption><image:title>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/ik-kijk-vol-verwondering-naar-ons-snel-ontwikkelende-vak-en-mijn-werk</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Graciela%20de%20Windt.jpg</image:loc><image:caption>Graciela de Windt</image:caption><image:title>Graciela de Windt</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-impact-van-ai-op-communicatieprofessionals</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%20van%20laptop%20met%201%20robothand%20en%201%20menselijke%20hand%20op%20toetsenbord.jpg</image:loc><image:caption>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:caption><image:title>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Animatiebeeld%20van%20de%20communicatieprofessional%20van%20de%20toekomst%20.jpg</image:loc><image:caption>Animatiebeeld van de communicatieprofessional van de toekomst </image:caption><image:title>Animatiebeeld van de communicatieprofessional van de toekomst </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/gidion-peters</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/toekomstige-communicatieberoepen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-in-positie-komen-als-strategisch-adviseur</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatiewerk-bij-de-overheid-groot-empathisch-vermogen-een-must</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-digitale-toegankelijkheid-transcript</loc><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-communicatieprofessional-aan-het-woord-eva-nijkamp</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG.jpg</image:loc><image:caption>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:caption><image:title>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/interne-communicatie-we-delen-onze-inspiratiebronnen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpeg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Regel%20jij%20het%20draagvlak.jpeg</image:loc><image:caption>Regel jij het draagvlak</image:caption><image:title>Regel jij het draagvlak</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Omringd%20door%20idioten.jpeg</image:loc><image:caption>Omringd door idioten</image:caption><image:title>Omringd door idioten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20strategie%C3%ABn%2c%20methoden%20en%20rollen.jpg</image:loc><image:caption>Interne Communicatie strategieën, methoden en rollen</image:caption><image:title>Interne Communicatie strategieën, methoden en rollen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20Corporate%20tribe.jpeg</image:loc><image:caption>De Corporate tribe</image:caption><image:title>De Corporate tribe</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/irene-koel</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatie-is-meer-dan-zenden-het-is-luisteren-verbinden-en-handelen-vanuit-wederzijds-begrip</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2-Apr-01-2025-01-56-45-7943-PM.jpg</image:loc><image:caption>2-Apr-01-2025-01-56-45-7943-PM</image:caption><image:title>2-Apr-01-2025-01-56-45-7943-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/newsroomen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Newsroom.jpg</image:loc><image:caption>Newsroom</image:caption><image:title>Newsroom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/contact</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kantoor.png</image:loc><image:caption>Kantoor</image:caption><image:title>Kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kantoor-1.png</image:loc><image:caption>Kantoor-1</image:caption><image:title>Kantoor-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2024-02-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/10-x-antwoord-op-de-vraag-wat-doe-jij-met-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trafficmanager.jpg</image:loc><image:caption>Trafficmanager</image:caption><image:title>Trafficmanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2026-07-03</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/lenig-schakelen-is-de-sleutel-voor-succes</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20overheidscommunicatie%20Corine%20Hoppenbrouwers.jpg</image:loc><image:caption>Docent overheidscommunicatie Corine Hoppenbrouwers</image:caption><image:title>Docent overheidscommunicatie Corine Hoppenbrouwers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/twijfel.png</image:loc><image:caption>twijfel</image:caption><image:title>twijfel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20met%20quote%20over%20lenig%20schakelen%20in%20overheidscommunicatie..jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:caption><image:title>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2026-09-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/verandercommunicatie-praktische-tips-die-je-kunt-toepassen-in-jouw-werkomgeving</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/inzichten%20van%20vakexperts.jpg</image:loc><image:caption>inzichten van vakexperts</image:caption><image:title>inzichten van vakexperts</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/praktische%20tips.png</image:loc><image:caption>praktische tips</image:caption><image:title>praktische tips</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inspirerende%20praktijkverhalen.png</image:loc><image:caption>Inspirerende praktijkverhalen</image:caption><image:title>Inspirerende praktijkverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/uitdagende-communicatierol-binnen-en-buiten-de-muren-van-de-forensische-zorg</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ypie%20Veenstra.jpeg</image:loc><image:caption>Ypie Veenstra</image:caption><image:title>Ypie Veenstra</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/contentcreatie-als-spel</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/vijf-eigenschappen-voor-de-communicatieprofessional-van-nu</loc><image:image><image:loc>https://www.hilst.nl/hubfs/robot%20die%20vragend%20kijkt.png</image:loc><image:caption>robot die vragend kijkt</image:caption><image:title>robot die vragend kijkt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-iacobien-riezebosch</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - 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Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-creatief-denken-en-doen-in-communicatie</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/blijf-jezelf-ontwikkelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Social%20media.png</image:loc><image:caption>Social media</image:caption><image:title>Social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Janny_van_der_Vliet_c6f.jpg</image:loc><image:caption>Janny_van_der_Vliet_c6f</image:caption><image:title>Janny_van_der_Vliet_c6f</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/home-staging</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/image-1.jpg</image:loc><image:caption>image-1</image:caption><image:title>image-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/calendar.png</image:loc><image:caption>calendar</image:caption><image:title>calendar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CC%203.%20Templates/Hilst%20Medewerkers/CASPER.png</image:loc><image:caption>CASPER</image:caption><image:title>CASPER</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-idea.png</image:loc><image:caption>focus-idea</image:caption><image:title>focus-idea</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/hilst-color.svg</image:loc><image:caption>hilst-color</image:caption><image:title>hilst-color</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/signature.png</image:loc><image:caption>signature</image:caption><image:title>signature</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/home-bg-1.jpg</image:loc><image:caption>home-bg-1</image:caption><image:title>home-bg-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/hilst-white.svg</image:loc><image:caption>hilst-white</image:caption><image:title>hilst-white</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/up-arrow.png</image:loc><image:caption>up-arrow</image:caption><image:title>up-arrow</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/map-marker.png</image:loc><image:caption>map-marker</image:caption><image:title>map-marker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/divider.png</image:loc><image:caption>divider</image:caption><image:title>divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/time.png</image:loc><image:caption>time</image:caption><image:title>time</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/7.%20Fotos%20diversen/SNI_4929.jpg</image:loc><image:caption>SNI_4929</image:caption><image:title>SNI_4929</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/contact.png</image:loc><image:caption>contact</image:caption><image:title>contact</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-time.png</image:loc><image:caption>focus-time</image:caption><image:title>focus-time</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CC%203.%20Templates/Hilst%20Medewerkers/WOUTER.png</image:loc><image:caption>WOUTER</image:caption><image:title>WOUTER</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/client-1.png</image:loc><image:caption>client-1</image:caption><image:title>client-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/image-2018-04-26-1.jpg</image:loc><image:caption>image-2018-04-26-1</image:caption><image:title>image-2018-04-26-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CC%203.%20Templates/Hilst%20Medewerkers/SIMONE.png</image:loc><image:caption>SIMONE</image:caption><image:title>SIMONE</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/home-bg.jpg</image:loc><image:caption>home-bg</image:caption><image:title>home-bg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/3.%20Trainen/2.%20Fotos/adviesvaardigheden-gevorderd-1024x666-1.jpg</image:loc><image:caption>adviesvaardigheden-gevorderd-1024x666-1</image:caption><image:title>adviesvaardigheden-gevorderd-1024x666-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Crossmediaal%20schrijven.jpg</image:loc><image:caption>Crossmediaal schrijven</image:caption><image:title>Crossmediaal schrijven</image:title></image:image><lastmod>2017-12-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/maaike-buijsman</loc><lastmod>2024-01-11</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-hoe-ai-jouw-beste-assistent-wordt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast_Paul%20Gremmen.jpeg</image:loc><image:caption>Podcast_Paul Gremmen</image:caption><image:title>Podcast_Paul Gremmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/pieter-de-jager</loc><lastmod>2026-01-26</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/janny-van-der-vliet</loc><lastmod>2024-12-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/geen-dag-is-hetzelfde-en-mijn-interesse-in-het-vakgebied-lijkt-alleen-maar-toe-te-nemen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/marcel-smits-manager-opleiden-staat-stil-bij-een-bijzondere-mijlpaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits_CM.png</image:loc><image:caption>Marcel Smits_CM</image:caption><image:title>Marcel Smits_CM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/regie-houden-op-een-crisis-voor-tijdens-en-na</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Insta%20post%20Sr.%20Woordvoerder%20najaar%202023.jpg</image:loc><image:caption>Insta post Sr. Woordvoerder najaar 2023</image:caption><image:title>Insta post Sr. Woordvoerder najaar 2023</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Sr.%20Woordvoerder.jpg</image:loc><image:caption>Foto Sr. Woordvoerder</image:caption><image:title>Foto Sr. Woordvoerder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/effectief-adviseren-is-schakelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/2%20ballon%20als%20symbool%20voor%20situationeel%20adviseren%20Boze%20rode%20ballon%20bij%20Adviesgesprek%20A%2c%20blije%20gele%20ballon%20bij%20Adviesgesprek%20B.jpg</image:loc><image:caption>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:caption><image:title>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20krabt%20verward%20op%20zijn%20hoofd%20bij%20de%20vraag%20je%20voelt%20weerstand%20bij%20je%20gesprekspartner%2c%20wat%20nu.jpg</image:loc><image:caption>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:caption><image:title>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/van-begeleider-van-militaire-straaljagers-naar-woordvoerder-in-de-geestelijke-gezondheidszorg</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wouter%20van%20Halen%20-%20Eelman.png</image:loc><image:caption>Wouter van Halen - Eelman</image:caption><image:title>Wouter van Halen - Eelman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/inge-van-voornveld</loc><lastmod>2024-12-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/zo-gebruiken-communicatieprofessionals-social-media-in-2025-inzichten-en-dilemmas</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inzet%20social%20media%20voor%20zakelijk%20gebruik.jpg</image:loc><image:caption>Inzet social media voor zakelijk gebruik</image:caption><image:title>Inzet social media voor zakelijk gebruik</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lisette-kaptein</loc><lastmod>2025-06-10</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/alsjeblieft-beginnend-woordvoerder-drie-gouden-tips-van-expert-inge-meilink</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Pieter%20Bas%20Simons%20.jpeg</image:loc><image:caption>Pieter Bas Simons </image:caption><image:title>Pieter Bas Simons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/marjan-swart</loc><lastmod>2026-06-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-zo-vertel-je-jouw-verhaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/contact-bedankt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/neem-de-regie-over-jouw-media-interview</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini.png</image:loc><image:caption>Youssef Eddini</image:caption><image:title>Youssef Eddini</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/praten-over-beroepstrots-met-sarah-mu%C3%B1oz-grootveld</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-creatiever-schrijven-met-ai</loc><lastmod>2026-06-23</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waarom-anderen-communicatie-nog-te-vaak-als-uitvoerend-zien-en-hoe-jij-dat-doorbreekt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/bereik-ook-de-bedachtzame-veranderaars</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Huib%20Koeleman.jpg</image:loc><image:caption>Trainer en auteur Huib Koeleman</image:caption><image:title>Trainer en auteur Huib Koeleman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-scherp-schrijven-met-ai-jij-bepaalt-ai-helpt</loc><lastmod>2026-06-24</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/wat-maakt-iemand-een-goede-communicatie-adviseur</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vraagtekens%20over%20wat%20iemand%20een%20goede%20adviseur%20maakt.jpeg</image:loc><image:caption>Vraagtekens over wat iemand een goede adviseur maakt</image:caption><image:title>Vraagtekens over wat iemand een goede adviseur maakt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20met%20Peter%20Gons%20.jpeg</image:loc><image:caption>Video met Peter Gons </image:caption><image:title>Video met Peter Gons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/adviesvaardigheden-wat-is-dat-precies</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20Adviesdriehoek_Peter%20Gons.png</image:loc><image:caption>De Adviesdriehoek_Peter Gons</image:caption><image:title>De Adviesdriehoek_Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/reint-jan-renes</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/laat-je-niet-tegenhouden-jaag-je-dromen-na</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Tim.jpg</image:loc><image:caption>Foto Tim</image:caption><image:title>Foto Tim</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/van-be-good-and-tell-it-naar-communicatie-als-strategisch-onderdeel-van-organisaties</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tjalling%20Damming%20en%20Hans%20Dorreboom.jpg</image:loc><image:caption>Tjalling Damming en Hans Dorreboom</image:caption><image:title>Tjalling Damming en Hans Dorreboom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruitkijken.png</image:loc><image:caption>Vooruitkijken</image:caption><image:title>Vooruitkijken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/niels-lange</loc><lastmod>2025-07-28</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/wil-michels</loc><lastmod>2026-09-16</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/empathie-in-de-hoofdrol</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Marjan%20Swart%20Van%20der%20Hilst%20Communicatie%20blog.jpg</image:loc><image:caption>Marjan Swart Van der Hilst Communicatie blog</image:caption><image:title>Marjan Swart Van der Hilst Communicatie blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Maj-Britt%20van%20Raalte%20Teamwork-1.jpg</image:loc><image:caption>Maj-Britt van Raalte Teamwork-1</image:caption><image:title>Maj-Britt van Raalte Teamwork-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website_graffiti_formatted.png</image:loc><image:caption>website_graffiti_formatted</image:caption><image:title>website_graffiti_formatted</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tjalling%20Damming%20en%20Hans%20Dorreboom.jpg</image:loc><image:caption>Tjalling Damming en Hans Dorreboom</image:caption><image:title>Tjalling Damming en Hans Dorreboom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers-1.jpg</image:loc><image:caption>Carolien Schoenmakers-1</image:caption><image:title>Carolien Schoenmakers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20Esther%20Durenkamp%20(1).jpg</image:loc><image:caption>Vooruitkijken met Esther Durenkamp (1)</image:caption><image:title>Vooruitkijken met Esther Durenkamp (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Oct-09-2024-09-22-51-7335-AM.jpg</image:loc><image:caption>1-Oct-09-2024-09-22-51-7335-AM</image:caption><image:title>1-Oct-09-2024-09-22-51-7335-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Henk%20en%20Joke%20van%20der%20Hilst.jpg</image:loc><image:caption>Henk en Joke van der Hilst</image:caption><image:title>Henk en Joke van der Hilst</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt.jpg</image:loc><image:caption>Ron van der Jagt</image:caption><image:title>Ron van der Jagt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen-1.jpg</image:loc><image:caption>Hilke van Bergen-1</image:caption><image:title>Hilke van Bergen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Guido%20Rijnja%20over%20communicatiebeleid.png</image:loc><image:caption>Guido Rijnja over communicatiebeleid</image:caption><image:title>Guido Rijnja over communicatiebeleid</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto-10.jpg</image:loc><image:caption>foto-10</image:caption><image:title>foto-10</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-07-30</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/het-grow-model</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/zo-bevorder-jij-als-communicatieadviseur-diversiteit-gelijkheid-en-inclusie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Huib%20Koeleman.jpg</image:loc><image:caption>Trainer en auteur Huib Koeleman</image:caption><image:title>Trainer en auteur Huib Koeleman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boeken%20over%20inclusieve%20communicatie.png</image:loc><image:caption>Boeken over inclusieve communicatie</image:caption><image:title>Boeken over inclusieve communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Diversiteit%20zichtbare%20en%20onzichtbare%20kenmerken.png</image:loc><image:caption>Diversiteit zichtbare en onzichtbare kenmerken</image:caption><image:title>Diversiteit zichtbare en onzichtbare kenmerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/vooruitkijken-met-huib-koeleman</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/je-hebt-niets-aan-een-communicatiestrategie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler%20en%20Peter.png</image:loc><image:caption>Betteke van Ruler en Peter</image:caption><image:title>Betteke van Ruler en Peter</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Noud%20de%20Greef%20-%20Communicatieadviseur.jpg</image:loc><image:caption>Noud de Greef - Communicatieadviseur</image:caption><image:title>Noud de Greef - Communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/maartje-snellen</loc><lastmod>2023-12-04</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/corine-hoppenbrouwers</loc><lastmod>2025-11-10</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/wat-overheidscommunicatie-boeiend-%C3%A9n-complex-maakt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><lastmod>2026-08-25</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/inclusief-schrijven-is-slimme-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Widget%20toegankelijkheid.png</image:loc><image:caption>Widget toegankelijkheid</image:caption><image:title>Widget toegankelijkheid</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/angela-martens-communicatie-is-het-geven-van-denkkracht</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Angela%20Martens%20bij%20rechtbank%20gebouw.png</image:loc><image:caption>Angela Martens bij rechtbank gebouw</image:caption><image:title>Angela Martens bij rechtbank gebouw</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Visie%20op%20het%20vak%202.png</image:loc><image:caption>Visie op het vak 2</image:caption><image:title>Visie op het vak 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/denkkracht.png</image:loc><image:caption>denkkracht</image:caption><image:title>denkkracht</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/met-een-goede-voorbereiding-komt-een-crisis-nooit-meer-onverwacht</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Insta%20post%20Sr.%20Woordvoerder%20najaar%202023.jpg</image:loc><image:caption>Insta post Sr. Woordvoerder najaar 2023</image:caption><image:title>Insta post Sr. Woordvoerder najaar 2023</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Sr.%20Woordvoerder.jpg</image:loc><image:caption>Foto Sr. Woordvoerder</image:caption><image:title>Foto Sr. Woordvoerder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/huib-koeleman</loc><lastmod>2021-12-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/over-welke-vaardigheden-moet-een-adviseur-beschikken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vraagtekens%20over%20wat%20iemand%20een%20goede%20adviseur%20maakt.jpeg</image:loc><image:caption>Vraagtekens over wat iemand een goede adviseur maakt</image:caption><image:title>Vraagtekens over wat iemand een goede adviseur maakt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20met%20Peter%20Gons%20.jpeg</image:loc><image:caption>Video met Peter Gons </image:caption><image:title>Video met Peter Gons </image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/skye-van-gooswilligen-start-met-een-omgevingsanalyse</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Skye%205.jpg</image:loc><image:caption>Skye 5</image:caption><image:title>Skye 5</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/voor-alle-schrijvers-chatgpt-is-je-nieuwe-beste-vriend</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20&amp;%20docent%20Liesbeth%20Louwerens.png</image:loc><image:caption>Trainer &amp; docent Liesbeth Louwerens</image:caption><image:title>Trainer &amp; docent Liesbeth Louwerens</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/effectieve-communicatie-draait-om-meer-dan-alleen-de-juiste-boodschap-overbrengen</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Maj-Britt%20van%20Raalte.jpg</image:loc><image:caption>Docent Maj-Britt van Raalte</image:caption><image:title>Docent Maj-Britt van Raalte</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/marije-mens</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/leveringsvoorwaarden</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><lastmod>2026-06-08</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/interview-mark-van-der-roer-ministerie-vws</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hoe-ai-je-creativiteit-vergroot-in-plaats-van-vervangt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Cyborg-Samen%20gemaakt%20met%20GENAI.jpg</image:loc><image:caption>Cyborg-Samen gemaakt met GENAI</image:caption><image:title>Cyborg-Samen gemaakt met GENAI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20AI%20&amp;%20strategische%20content%20Niels%20van%20Laar.jpg</image:loc><image:caption>Trainer AI &amp; strategische content Niels van Laar</image:caption><image:title>Trainer AI &amp; strategische content Niels van Laar</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://www.hilst.nl/club-hilst</loc><image:image><image:loc>https://www.hilst.nl/hubfs/11.%20Club%20Hilst/Club%20Hilst-02.svg</image:loc><image:caption>Club Hilst-02</image:caption><image:title>Club Hilst-02</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2026-06-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/misschien-kun-je-het-allang-maar-wil-je-het-ook-echt-snappen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2026-03-25</lastmod></url><url><loc>https://www.hilst.nl/aanmelding-bedankt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-crisiscommunicatie-en-reputatie</loc><lastmod>2026-07-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/eventmanager-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Melissa%20van%20Rooijen-Van%20Houten.jpeg</image:loc><image:caption>Docent Melissa van Rooijen-Van Houten</image:caption><image:title>Docent Melissa van Rooijen-Van Houten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/vera-de-witte</loc><lastmod>2024-02-19</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-der-hilst-podcast-digitale-trends-in-het-communicatievak</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ontwikkelmanager%20_Lisette%20Kaptein.jpeg</image:loc><image:caption>Ontwikkelmanager _Lisette Kaptein</image:caption><image:title>Ontwikkelmanager _Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/een-goede-communicatieadviseur-houdt-zich-niet-alleen-bezig-met-adviseren</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/jaap-de-bruijn</loc><lastmod>2026-01-08</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/newsroom-checklist</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Newsroom_infographic%20(2).jpg</image:loc><image:caption>Newsroom_infographic (2)</image:caption><image:title>Newsroom_infographic (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2.%20Opleiden%20/Top%20Colleges/Tanja%20Jans-7245.jpg</image:loc><image:caption>Tanja Jans-7245</image:caption><image:title>Tanja Jans-7245</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/over-ons</loc><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Simone%20Dorreboom-%20Directeur.jpeg</image:loc><image:caption>Simone Dorreboom- Directeur</image:caption><image:title>Simone Dorreboom- Directeur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter-Trainen.jpeg</image:loc><image:caption>Peter-Trainen</image:caption><image:title>Peter-Trainen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen.jpg</image:loc><image:caption>Trainer Tom Compaijen</image:caption><image:title>Trainer Tom Compaijen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Lisa%20Holdijk.png</image:loc><image:caption>Trainer Lisa Holdijk</image:caption><image:title>Trainer Lisa Holdijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Barbara-Coordinatie%20en%20organisatie.jpeg</image:loc><image:caption>Barbara-Coordinatie en organisatie</image:caption><image:title>Barbara-Coordinatie en organisatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Mark%20van%20Vuuren.jpeg</image:loc><image:caption>Docent Mark van Vuuren</image:caption><image:title>Docent Mark van Vuuren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette-Ontwikkelmanager.jpeg</image:loc><image:caption>Lisette-Ontwikkelmanager</image:caption><image:title>Lisette-Ontwikkelmanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Janny%20van%20der%20Vliet_docent%2c%20mentor%20en%20trainer.png</image:loc><image:caption>Janny van der Vliet_docent, mentor en trainer</image:caption><image:title>Janny van der Vliet_docent, mentor en trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel-Opleiden.jpeg</image:loc><image:caption>Marcel-Opleiden</image:caption><image:title>Marcel-Opleiden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith.jpeg</image:loc><image:caption>Folkert Reith</image:caption><image:title>Folkert Reith</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Camila%20Dorreboom-Coordinatie%20en%20organisatie.jpeg</image:loc><image:caption>Camila Dorreboom-Coordinatie en organisatie</image:caption><image:title>Camila Dorreboom-Coordinatie en organisatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpeg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Prikbord%20met%20hartje%20post-it.png</image:loc><image:caption>Prikbord met hartje post-it</image:caption><image:title>Prikbord met hartje post-it</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto-12.jpg</image:loc><image:caption>foto-12</image:caption><image:title>foto-12</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5%20sterren.png</image:loc><image:caption>5 sterren</image:caption><image:title>5 sterren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Docent en trainer Chris Mulder</image:caption><image:title>Docent en trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Danet-Coordinatie%20en%20organisatie-1.jpeg</image:loc><image:caption>Danet-Coordinatie en organisatie-1</image:caption><image:title>Danet-Coordinatie en organisatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemer%20in%20actie.jpg</image:loc><image:caption>Deelnemer in actie</image:caption><image:title>Deelnemer in actie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hartje%20post-it%20op%20prikbord.png</image:loc><image:caption>Hartje post-it op prikbord</image:caption><image:title>Hartje post-it op prikbord</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan-Ontwikkelmanager.jpeg</image:loc><image:caption>Marjan-Ontwikkelmanager</image:caption><image:title>Marjan-Ontwikkelmanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kirsten%20Jassies%20docent%20Inzet%20van%20social%20media.jpg</image:loc><image:caption>Kirsten Jassies docent Inzet van social media</image:caption><image:title>Kirsten Jassies docent Inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nadia-%20Co%C3%B6rdinatie%20en%20organisatie.jpeg</image:loc><image:caption>Nadia- Coördinatie en organisatie</image:caption><image:title>Nadia- Coördinatie en organisatie</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/durf-te-denken-in-dilemmas</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/twijfel.png</image:loc><image:caption>twijfel</image:caption><image:title>twijfel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Foto%20Guido%20Rijnja%20Blog.jpg</image:loc><image:caption>Foto Guido Rijnja Blog</image:caption><image:title>Foto Guido Rijnja Blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-der-hilst-podcast-interne-communicatie-in-het-hybride-werken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Huib%20Koeleman%20IMG_8561.jpg</image:loc><image:caption>Huib Koeleman IMG_8561</image:caption><image:title>Huib Koeleman IMG_8561</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatie-is-mijn-manier-om-een-bijdrage-te-leveren-aan-een-duurzamere-toekomst</loc><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url></urlset>