<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://www.hilst.nl/kennisbank/podcast-digitale-toegankelijkheid-transcript</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/inschrijven-voor-de-a-opleiding-twijfel-je-nog-lees-dit-dan-even</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yvonne%20Meijer.jpg</image:loc><image:caption>Yvonne Meijer</image:caption><image:title>Yvonne Meijer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20Augustus%202023/Lisette%20Kaptein.png</image:loc><image:caption>Lisette Kaptein</image:caption><image:title>Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Illustratie%20van%20een%20enthousiaste%20communicatiemedewerker%20achter%20een%20laptop%2c%20omringd%20door%20e-mails%2c%20chatballonnen%20en%20een%20koffiebeker.%20Er%20staan%20twee%20tekstballonnen%20met%20vinkjes%20Je%20houdt%20van%20afwisseling.jpg</image:loc><image:caption>Illustratie van een enthousiaste communicatiemedewerker achter een laptop, omringd door e-mails, chatballonnen en een koffiebeker. Er staan twee tekstballonnen met vinkjes Je houdt van afwisseling</image:caption><image:title>Illustratie van een enthousiaste communicatiemedewerker achter een laptop, omringd door e-mails, chatballonnen en een koffiebeker. Er staan twee tekstballonnen met vinkjes Je houdt van afwisseling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20Augustus%202023/Danet%20van%20der%20Maarel_square_blue_2025.png</image:loc><image:caption>Danet van der Maarel_square_blue_2025</image:caption><image:title>Danet van der Maarel_square_blue_2025</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/adviseren-gaat-in-essentie-over-echt-luisteren-naar-jezelf-en-naar-de-ander</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-woordvoerder-frontsoldaat-met-kompas</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20woordvoerder%20als%20frontsoldaat.png</image:loc><image:caption>De woordvoerder als frontsoldaat</image:caption><image:title>De woordvoerder als frontsoldaat</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/interview-met-hoofd-mediarelaties-van-ns-erik-kroeze</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Kroeze%20_website.jpeg</image:loc><image:caption>Erik Kroeze _website</image:caption><image:title>Erik Kroeze _website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/niels-van-laar</loc><lastmod>2023-08-29</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/peter-gons</loc><lastmod>2025-01-06</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/praten-over-beroepstrots-met-sarah-mu%C3%B1oz-grootveld</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-hoe-ai-jouw-beste-assistent-wordt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast_Paul%20Gremmen.jpeg</image:loc><image:caption>Podcast_Paul Gremmen</image:caption><image:title>Podcast_Paul Gremmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/guido-rijnja</loc><lastmod>2023-01-31</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-adviesvaardigheden-niveau-2</loc><lastmod>2026-07-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-der-hilst-podcast</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Wil%20Michels-1.jpeg</image:loc><image:caption>Docent Wil Michels-1</image:caption><image:title>Docent Wil Michels-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-der-hilst-podcast-digitale-trends-in-het-communicatievak</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ontwikkelmanager%20_Lisette%20Kaptein.jpeg</image:loc><image:caption>Ontwikkelmanager _Lisette Kaptein</image:caption><image:title>Ontwikkelmanager _Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/marcel-smits</loc><lastmod>2025-01-06</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/van-begeleider-van-militaire-straaljagers-naar-woordvoerder-in-de-geestelijke-gezondheidszorg</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Wouter%20van%20Halen%20-%20Eelman.png</image:loc><image:caption>Wouter van Halen - Eelman</image:caption><image:title>Wouter van Halen - Eelman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/brochure-opleiding-communicatieprofessional</loc><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/transparent%20background.png</image:loc><image:caption>transparent background</image:caption><image:title>transparent background</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Email-handtekening/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Scherm%C2%ADafbeelding%202026-03-12%20om%2015.09.28.png</image:loc><image:caption>Scherm­afbeelding 2026-03-12 om 15.09.28</image:caption><image:title>Scherm­afbeelding 2026-03-12 om 15.09.28</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Van_der_Hilst_Deelnemers%20samenwerken-Foto%20bovenaan%20voor%20banner.jpg</image:loc><image:caption>Van_der_Hilst_Deelnemers samenwerken-Foto bovenaan voor banner</image:caption><image:title>Van_der_Hilst_Deelnemers samenwerken-Foto bovenaan voor banner</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Deelnemers%20samenwerken%202%20(groeien%20in%20je%20rol).jpg</image:loc><image:caption>Deelnemers samenwerken 2 (groeien in je rol)</image:caption><image:title>Deelnemers samenwerken 2 (groeien in je rol)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO_Instelling.jpg</image:loc><image:caption>CRKBO_Instelling</image:caption><image:title>CRKBO_Instelling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Cedeo%20Open%20opleidingen.png</image:loc><image:caption>Cedeo Open opleidingen</image:caption><image:title>Cedeo Open opleidingen</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/regie-nemen-over-je-loopbaan</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Anna%20van%20Mierlo_Communicatiespecialist%20VWS.jpeg</image:loc><image:caption>Anna van Mierlo_Communicatiespecialist VWS</image:caption><image:title>Anna van Mierlo_Communicatiespecialist VWS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/hilke-van-bergen</loc><lastmod>2022-09-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/mark-van-vuuren-stel-een-vraag</loc><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over 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Regan</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/ai-in-communicatie-gids-voor-communicatieprofessionals</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/ai-in-communicatie-gids-voor-communicatieprofessionals/Waarom%20Lisette%20de%20AI%20in%20communicatie%20gids%20heeft%20gemaakt.mp4/medium.jpg</video:thumbnail_loc><video:title>Waarom Lisette de AI in communicatie gids heeft gemaakt</video:title><video:description>Waarom Lisette de AI in communicatie gids heeft 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Creatief</image:caption><image:title>Afbeelding bij Creatief</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur-1.jpg</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur-1</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20van%20samenwerken%20tijdens%20de%20training.jpg</image:loc><image:caption>Fotos van samenwerken tijdens de training</image:caption><image:title>Fotos van samenwerken tijdens de training</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Moreel%20kompas%20bij%20AI.jpg</image:loc><image:caption>Moreel kompas bij AI</image:caption><image:title>Moreel kompas bij AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Lisette%20Kaptein%20in%20klaslokaal%20uitleg%20over%20AI%20en%20de%20diverse%20rollen%20van%20mens%20en%20machine.jpg</image:loc><image:caption>Docent Lisette Kaptein in klaslokaal uitleg 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Deelnemers aan tafel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Cheat%20Sheet%20AI%20in%20jouw%20communicatiepraktijk.jpg</image:loc><image:caption>Cheat Sheet AI in jouw communicatiepraktijk</image:caption><image:title>Cheat Sheet AI in jouw communicatiepraktijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2026-05-28</lastmod></url><url><loc>https://www.hilst.nl/ontwikkeladvies</loc><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/rocket.png</image:loc><image:caption>rocket</image:caption><image:title>rocket</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kopie%20van%20Beelden%20social%20posts%20februari%20(500%20x%20500%20px)%20(4).jpg</image:loc><image:caption>Kopie van Beelden social posts februari (500 x 500 px) (4)</image:caption><image:title>Kopie van Beelden social posts februari (500 x 500 px) (4)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan%20Swart%20coach%2c%20mentor%2c%20trainer%20en%20docent.png</image:loc><image:caption>Marjan Swart coach, mentor, trainer en docent</image:caption><image:title>Marjan Swart coach, mentor, trainer en docent</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur-1.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur-1</image:caption><image:title>Folkert Reith Ontwikkeladviseur-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/questionmark.png</image:loc><image:caption>questionmark</image:caption><image:title>questionmark</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/phone.png</image:loc><image:caption>phone</image:caption><image:title>phone</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/compas.png</image:loc><image:caption>compas</image:caption><image:title>compas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette.jpeg</image:loc><image:caption>Lisette</image:caption><image:title>Lisette</image:title></image:image><lastmod>2024-03-07</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/nick-van-gaalen</loc><lastmod>2022-12-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/adviesvaardigheden-wat-is-dat-precies</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20Adviesdriehoek_Peter%20Gons.png</image:loc><image:caption>De Adviesdriehoek_Peter Gons</image:caption><image:title>De Adviesdriehoek_Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/favoriete-flexwerkplekken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/DOWNLOADS%20ADVENTSKALENDER/Favoriete%20Flexwerkplekken%20voor%20commprofs_TIP%207_Infographic%20(1).png</image:loc><image:caption>Favoriete Flexwerkplekken voor commprofs_TIP 7_Infographic (1)</image:caption><image:title>Favoriete Flexwerkplekken voor commprofs_TIP 7_Infographic (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Flexwerkplek.png</image:loc><image:caption>Flexwerkplek</image:caption><image:title>Flexwerkplek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/strategische-communicatie-begint-niet-bij-een-titel</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%202021_logo%20vierkant_RGB.png</image:loc><image:caption>Van der Hilst 2021_logo vierkant_RGB</image:caption><image:title>Van der Hilst 2021_logo vierkant_RGB</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><lastmod>2026-05-12</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/rebekka-van-hees</loc><lastmod>2025-06-24</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/patrick-van-thiel</loc><lastmod>2023-10-12</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-ai-voor-communicatieprofessionals</loc><lastmod>2026-01-19</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/youssef-eddini-geef-zelf-sturing-aan-je-loopbaan</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lilian-van-den-berg</loc><lastmod>2022-02-01</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/lees-dit-w%C3%A9l-10-ai-valkuilen-die-je-werk-ongemerkt-be%C3%AFnvloeden</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/van-be-good-and-tell-it-naar-communicatie-als-strategisch-onderdeel-van-organisaties</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tjalling%20Damming%20en%20Hans%20Dorreboom.jpg</image:loc><image:caption>Tjalling Damming en Hans Dorreboom</image:caption><image:title>Tjalling Damming en Hans Dorreboom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruitkijken.png</image:loc><image:caption>Vooruitkijken</image:caption><image:title>Vooruitkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-echte-winst-zit-in-luisteren-vragen-stellen-en-aanwezig-zijn</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boek%20Overheidscommunicatie%20voor%20professionals.jpg</image:loc><image:caption>Boek Overheidscommunicatie voor professionals</image:caption><image:title>Boek Overheidscommunicatie voor professionals</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-overheidscommunicatie</loc><lastmod>2026-07-28</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-actief-en-effectief-in-mediacontacten</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/een-communicatieduwtje-in-de-goede-richting-met-liza-luesink</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Liza%20Luesink.jpeg</image:loc><image:caption>Docent Liza Luesink</image:caption><image:title>Docent Liza Luesink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/omgevingsbewustzijn</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Afbeelding%20Blog%20Lilian%20van%20Zandbrink.png</image:loc><image:caption>Afbeelding Blog Lilian van Zandbrink</image:caption><image:title>Afbeelding Blog Lilian van Zandbrink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waar-de-doelgroep-is-daar-moet-ik-zijn</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/ment-kuiper</loc><lastmod>2026-04-09</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/erik-kroeze</loc><lastmod>2023-01-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/je-kunt-pas-echt-impact-maken-als-je-de-inhoud-begrijpt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-08-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/groeien-in-jouw-strategische-communicatierol</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20Augustus%202023/Marjan%20Swart.png</image:loc><image:caption>Marjan Swart</image:caption><image:title>Marjan Swart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%202021_logo%20vierkant_RGB.png</image:loc><image:caption>Van der Hilst 2021_logo vierkant_RGB</image:caption><image:title>Van der Hilst 2021_logo vierkant_RGB</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatie-is-meer-dan-zenden-het-is-luisteren-verbinden-en-handelen-vanuit-wederzijds-begrip</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2-Apr-01-2025-01-56-45-7943-PM.jpg</image:loc><image:caption>2-Apr-01-2025-01-56-45-7943-PM</image:caption><image:title>2-Apr-01-2025-01-56-45-7943-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/een-bmw-hoeft-niet-altijd.-soms-is-een-toyota-aygo-ook-goed-genoeg</loc><image:image><image:loc>https://www.hilst.nl/hubfs/1-Jan-14-2025-12-54-13-6063-PM.jpg</image:loc><image:caption>1-Jan-14-2025-12-54-13-6063-PM</image:caption><image:title>1-Jan-14-2025-12-54-13-6063-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-07-07</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/michael-meyer</loc><lastmod>2021-12-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/hans-boutellier</loc><lastmod>2026-02-24</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/technologie-complexiteit-en-vertrouwen-de-toekomst-van-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ontwikkelmanager%20_Lisette%20Kaptein.jpeg</image:loc><image:caption>Ontwikkelmanager _Lisette Kaptein</image:caption><image:title>Ontwikkelmanager _Lisette Kaptein</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-senior-woordvoerder</loc><lastmod>2026-06-08</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/digitale-toegankelijkheid-communiceren-voor-iedereen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Toetsenbord%20met%20icoontjes%20rolstoel%2c%20symbool%20voor%20gehoorbeperking%2c%20symbool%20voor%20blinden%20en%20slechtzienden.jpeg</image:loc><image:caption>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:caption><image:title>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/over-welke-vaardigheden-moet-een-adviseur-beschikken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20met%20Peter%20Gons%20.jpeg</image:loc><image:caption>Video met Peter Gons </image:caption><image:title>Video met Peter Gons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vraagtekens%20over%20wat%20iemand%20een%20goede%20adviseur%20maakt.jpeg</image:loc><image:caption>Vraagtekens over wat iemand een goede adviseur maakt</image:caption><image:title>Vraagtekens over wat iemand een goede adviseur maakt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/marcel-smits-manager-opleiden-staat-stil-bij-een-bijzondere-mijlpaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits_CM.png</image:loc><image:caption>Marcel Smits_CM</image:caption><image:title>Marcel Smits_CM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/essay-beroepstrots-betteke-van-ruler</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Essay%20Beroepstrots-%20Betteke%20van%20Ruler%20maart%202024.png</image:loc><image:caption>Essay Beroepstrots- Betteke van Ruler maart 2024</image:caption><image:title>Essay Beroepstrots- Betteke van Ruler maart 2024</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.jpg</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.png</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/liesbeth-dohmen</loc><lastmod>2026-02-09</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/vooruitkijken-met-hilke-van-bergen</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4/medium.jpg</video:thumbnail_loc><video:title>EDIT 3.0 Hilke van Bergen - DEF versie</video:title><video:description>EDIT 3.0 Hilke van Bergen - DEF versie</video:description><video:content_loc>https://www.hilst.nl/hubfs/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4</video:content_loc><video:duration>445</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen-1.jpg</image:loc><image:caption>Hilke van Bergen-1</image:caption><image:title>Hilke van Bergen-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/wat-maakt-iemand-een-goede-communicatie-adviseur</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20met%20Peter%20Gons%20.jpeg</image:loc><image:caption>Video met Peter Gons </image:caption><image:title>Video met Peter Gons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vraagtekens%20over%20wat%20iemand%20een%20goede%20adviseur%20maakt.jpeg</image:loc><image:caption>Vraagtekens over wat iemand een goede adviseur maakt</image:caption><image:title>Vraagtekens over wat iemand een goede adviseur maakt</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/gert-slob-van-den-akker</loc><lastmod>2025-01-16</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/kim-van-der-aa-van-der-wegen</loc><lastmod>2023-04-13</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/roderick-gielis</loc><lastmod>2025-07-28</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-innovatie-in-communicatie</loc><lastmod>2026-02-25</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/uitdagende-communicatierol-binnen-en-buiten-de-muren-van-de-forensische-zorg</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ypie%20Veenstra.jpeg</image:loc><image:caption>Ypie Veenstra</image:caption><image:title>Ypie Veenstra</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/angela-martens-communicatie-is-het-geven-van-denkkracht</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Visie%20op%20het%20vak%202.png</image:loc><image:caption>Visie op het vak 2</image:caption><image:title>Visie op het vak 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/denkkracht.png</image:loc><image:caption>denkkracht</image:caption><image:title>denkkracht</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Angela%20Martens%20bij%20rechtbank%20gebouw.png</image:loc><image:caption>Angela Martens bij rechtbank gebouw</image:caption><image:title>Angela Martens bij rechtbank gebouw</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/trienke-damstra</loc><lastmod>2021-12-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/ernst-moeksis</loc><lastmod>2021-12-13</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lisa-holdijk</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/manager-bestuurscommunicatie-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Pieter%20Bas%20Simons%20.jpeg</image:loc><image:caption>Pieter Bas Simons </image:caption><image:title>Pieter Bas Simons </image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/effectieve-communicatie-draait-om-meer-dan-alleen-de-juiste-boodschap-overbrengen</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Maj-Britt%20van%20Raalte.jpg</image:loc><image:caption>Docent Maj-Britt van Raalte</image:caption><image:title>Docent Maj-Britt van Raalte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/durf-te-denken-in-dilemmas</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/twijfel.png</image:loc><image:caption>twijfel</image:caption><image:title>twijfel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Foto%20Guido%20Rijnja%20Blog.jpg</image:loc><image:caption>Foto Guido Rijnja Blog</image:caption><image:title>Foto Guido Rijnja Blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatiewerk-bij-de-overheid-groot-empathisch-vermogen-een-must</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/problemen-die-zijn-juist-interessant-hoe-de-methode-dilemmalogica-in-je-voordeel-werkt</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Guido%20Rijnja.jpg</image:loc><image:caption>Guido Rijnja</image:caption><image:title>Guido Rijnja</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatiedoelen-behalen-dankzij-bewustzijnsontwikkeling</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/stevig-in-je-rol</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/romy-feer</loc><lastmod>2024-12-03</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/carlo-eijkels</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/gedreven-om-verder-te-groeien-en-het-communicatievak-%C3%A9cht-te-leren</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><lastmod>2025-11-06</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-overheidscommunicatie-tools</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/basisopleiding-woordvoering</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/folkert-reith</loc><lastmod>2023-06-15</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/newsroom-checklist</loc><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Newsroom_infographic%20(2).jpg</image:loc><image:caption>Newsroom_infographic (2)</image:caption><image:title>Newsroom_infographic (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2.%20Opleiden%20/Top%20Colleges/Tanja%20Jans-7245.jpg</image:loc><image:caption>Tanja Jans-7245</image:caption><image:title>Tanja Jans-7245</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/basisopleiding-communicatie-a</loc><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-interne-communicatie</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/blijf-jezelf-ontwikkelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Janny_van_der_Vliet_c6f.jpg</image:loc><image:caption>Janny_van_der_Vliet_c6f</image:caption><image:title>Janny_van_der_Vliet_c6f</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Social%20media.png</image:loc><image:caption>Social media</image:caption><image:title>Social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/contentcreatie-als-spel</loc><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hybride-werken-working-apart-together</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Huib%20Koeleman.jpg</image:loc><image:caption>Trainer en auteur Huib Koeleman</image:caption><image:title>Trainer en auteur Huib Koeleman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord-amanda-kloppenburg</loc><image:image><image:loc>https://www.hilst.nl/hubfs/sleutel-1.png</image:loc><image:caption>sleutel-1</image:caption><image:title>sleutel-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blik%20van%20twee%20kanten%20(1).png</image:loc><image:caption>Blik van twee kanten (1)</image:caption><image:title>Blik van twee kanten (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Whatsapp%20naar%20de%20minister-1.png</image:loc><image:caption>Whatsapp naar de minister-1</image:caption><image:title>Whatsapp naar de minister-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Amanda%20Kloppenburg.png</image:loc><image:caption>Amanda Kloppenburg</image:caption><image:title>Amanda Kloppenburg</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/woordvoering-is-een-vak</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Ronald%20van%20der%20Aart.jpeg</image:loc><image:caption>Ronald van der Aart</image:caption><image:title>Ronald van der Aart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/ronald-van-der-aart-woordvoerder</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ronald%20van%20der%20Aart.jpeg</image:loc><image:caption>Ronald van der Aart</image:caption><image:title>Ronald van der Aart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/zonder-communicatie-staat-alles-stil</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Getekend%20verslag%20van%20de%20kennissessie%20Beroepstrots.jpg</image:loc><image:caption>Getekend verslag van de kennissessie Beroepstrots</image:caption><image:title>Getekend verslag van de kennissessie Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots%20kennissessie%20.jpg</image:loc><image:caption>De kracht van trots kennissessie </image:caption><image:title>De kracht van trots kennissessie </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Essay%20beroepstrots%20(1).jpg</image:loc><image:caption>Essay beroepstrots (1)</image:caption><image:title>Essay beroepstrots (1)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/met-communicatie-en-empathie-een-brug-slaan-tussen-verschillende-doelgroepen</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruitkijken.png</image:loc><image:caption>Vooruitkijken</image:caption><image:title>Vooruitkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Esther%20Durekamp-website.jpeg</image:loc><image:caption>Esther Durekamp-website</image:caption><image:title>Esther Durekamp-website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen-1.jpg</image:loc><image:caption>Hilke van Bergen-1</image:caption><image:title>Hilke van Bergen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto-10.jpg</image:loc><image:caption>foto-10</image:caption><image:title>foto-10</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Guido%20Rijnja%20over%20communicatiebeleid.png</image:loc><image:caption>Guido Rijnja over communicatiebeleid</image:caption><image:title>Guido Rijnja over communicatiebeleid</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Henk%20en%20Joke%20van%20der%20Hilst.jpg</image:loc><image:caption>Henk en Joke van der Hilst</image:caption><image:title>Henk en Joke van der Hilst</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Oct-09-2024-09-22-51-7335-AM.jpg</image:loc><image:caption>1-Oct-09-2024-09-22-51-7335-AM</image:caption><image:title>1-Oct-09-2024-09-22-51-7335-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Maj-Britt%20van%20Raalte%20Teamwork-1.jpg</image:loc><image:caption>Maj-Britt van Raalte Teamwork-1</image:caption><image:title>Maj-Britt van Raalte Teamwork-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers-1.jpg</image:loc><image:caption>Carolien Schoenmakers-1</image:caption><image:title>Carolien Schoenmakers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website_graffiti_formatted.png</image:loc><image:caption>website_graffiti_formatted</image:caption><image:title>website_graffiti_formatted</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20Esther%20Durenkamp%20(1).jpg</image:loc><image:caption>Vooruitkijken met Esther Durenkamp (1)</image:caption><image:title>Vooruitkijken met Esther Durenkamp (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt.jpg</image:loc><image:caption>Ron van der Jagt</image:caption><image:title>Ron van der Jagt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tjalling%20Damming%20en%20Hans%20Dorreboom.jpg</image:loc><image:caption>Tjalling Damming en Hans Dorreboom</image:caption><image:title>Tjalling Damming en Hans Dorreboom</image:title></image:image><lastmod>2025-07-30</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Wil%20Michels-2.jpeg</image:loc><image:caption>Wil Michels-2</image:caption><image:title>Wil Michels-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20overleg%20voor%20scrumwand.png</image:loc><image:caption>Foto overleg voor scrumwand</image:caption><image:title>Foto overleg voor scrumwand</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:caption><image:title>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Coachgesprek.jpg</image:loc><image:caption>Coachgesprek</image:caption><image:title>Coachgesprek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatief%20aan%20het%20brainstormen.jpg</image:loc><image:caption>Creatief aan het brainstormen</image:caption><image:title>Creatief aan het brainstormen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatieve%20communicatieprofessional%20aan%20het%20schrijven.jpg</image:loc><image:caption>Creatieve communicatieprofessional aan het schrijven</image:caption><image:title>Creatieve communicatieprofessional aan het schrijven</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Opleiding%20Executive%20Communicatieprofessional%20.jpg</image:loc><image:caption>Opleiding Executive Communicatieprofessional </image:caption><image:title>Opleiding Executive Communicatieprofessional </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20interview.jpg</image:loc><image:caption>Video interview</image:caption><image:title>Video interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/interne%20Communicatie.jpg</image:loc><image:caption>interne Communicatie</image:caption><image:title>interne Communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/training%20Adviesvaardigheden%20niveau%202.jpg</image:loc><image:caption>training Adviesvaardigheden niveau 2</image:caption><image:title>training Adviesvaardigheden niveau 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Les%20tijdens%20de%20Co.jpg</image:loc><image:caption>Les tijdens de Co</image:caption><image:title>Les tijdens de Co</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Training%20Adviesvaardigheden.jpg</image:loc><image:caption>Training Adviesvaardigheden</image:caption><image:title>Training Adviesvaardigheden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20training%20Overheidscommunicatie%20tools.jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:caption><image:title>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/3-3.jpg</image:loc><image:caption>3-3</image:caption><image:title>3-3</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainers%20voor%20scrumwand%20(500%20x%20350%20px).png</image:loc><image:caption>Trainers voor scrumwand (500 x 350 px)</image:caption><image:title>Trainers voor scrumwand (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Adviesgesprek%20vrouw%20in%20gesprek%20met%20man.jpeg</image:loc><image:caption>Adviesgesprek vrouw in gesprek met man</image:caption><image:title>Adviesgesprek vrouw in gesprek met man</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding</image:caption><image:title>Aan de slag met een oefening in de opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Eerste%20lesbijeenkomst%20Senior%20Woordvoerder-2.jpeg</image:loc><image:caption>Eerste lesbijeenkomst Senior Woordvoerder-2</image:caption><image:title>Eerste lesbijeenkomst Senior Woordvoerder-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20voor%20de%20klas.jpg</image:loc><image:caption>Docent voor de klas</image:caption><image:title>Docent voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20basisopleiding%20Woordvoering%20aan%20de%20wandel.jpg</image:loc><image:caption>Deelnemers basisopleiding Woordvoering aan de wandel</image:caption><image:title>Deelnemers basisopleiding Woordvoering aan de wandel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20schrijft%20help%20geen%20inspiratie.jpeg</image:loc><image:caption>Vrouw schrijft help geen inspiratie</image:caption><image:title>Vrouw schrijft help geen inspiratie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Deelnemers opleiding Senior Communicatieprofessional</image:caption><image:title>Deelnemers opleiding Senior Communicatieprofessional</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/chris-mulder</loc><lastmod>2026-02-24</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/wil-michels</loc><lastmod>2023-09-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Video%202%20Over%20welke%20vaardigheden%20moet%20een%20adviseur%20beschikken.mp4/medium.jpg</video:thumbnail_loc><video:title>Video 2 Over welke vaardigheden moet een adviseur beschikken</video:title><video:description>Video 2 Over welke vaardigheden moet een adviseur beschikken</video:description><video:content_loc>https://www.hilst.nl/hubfs/Video%202%20Over%20welke%20vaardigheden%20moet%20een%20adviseur%20beschikken.mp4</video:content_loc><video:duration>124</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4/medium.jpg</video:thumbnail_loc><video:title>EDIT 3.0 Hilke van Bergen - DEF versie</video:title><video:description>EDIT 3.0 Hilke van Bergen - DEF versie</video:description><video:content_loc>https://www.hilst.nl/hubfs/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4</video:content_loc><video:duration>445</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Mark%20-%201080HD%20met%20ondertiteling.mp4/medium.jpg</video:thumbnail_loc><video:title>Mark - 1080HD met ondertiteling</video:title><video:description>Mark - 1080HD met ondertiteling</video:description><video:content_loc>https://www.hilst.nl/hubfs/Mark%20-%201080HD%20met%20ondertiteling.mp4</video:content_loc><video:duration>530</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Video%201%20Wat%20maakt%20iemand%20een%20goede%20communicatieadviseur.mp4/medium.jpg</video:thumbnail_loc><video:title>Video 1 Wat maakt iemand een goede communicatieadviseur</video:title><video:description>Video 1 Wat maakt iemand een goede communicatieadviseur</video:description><video:content_loc>https://www.hilst.nl/hubfs/Video%201%20Wat%20maakt%20iemand%20een%20goede%20communicatieadviseur.mp4</video:content_loc><video:duration>109</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Crisiscommunicatie%20en%20Woordvoering:%20Tips%20van%20Ernst%20Moeksis.mp4/medium.jpg</video:thumbnail_loc><video:title>Crisiscommunicatie en Woordvoering: Tips van Ernst Moeksis</video:title><video:description>Ernst Moeksis deelt zijn expertise op het gebied van woordvoering, crisiscommunicatie en issuesmanagement. Met meer dan 30 jaar ervaring in het communicatievak en 25 jaar als trainer bij Van der Hilst Communicatie, helpt hij organisaties in moeilijke tijden. In deze video bespreekt hij de cruciale rol van woordvoering bij het beïnvloeden van opinies, het belang van scenario’s bij crisismanagement, en de drie sleutelfactoren voor succes: Scenariodenken, Omgevingsanalyse en Snelheid (SOS). Daarnaast legt Ernst uit waarom oefenen en innovatie essentieel zijn voor impactvolle communicatie. Benieuwd hoe je jouw communicatievaardigheden kunt versterken en crisisbestendig kunt worden? Bekijk de video!</video:description><video:content_loc>https://www.hilst.nl/hubfs/Crisiscommunicatie%20en%20Woordvoering:%20Tips%20van%20Ernst%20Moeksis.mp4</video:content_loc><video:duration>420</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>impact maken met communicatie</video:tag><video:tag>Van der Hilst</video:tag><video:tag>crisiscommunicatie tips</video:tag><video:tag>Ernst Moeksis</video:tag><video:tag>training woordvoering en crisiscommunicatie</video:tag><video:tag>communicatie in crisissituaties</video:tag><video:tag>woordvoering strategie</video:tag><video:tag>crisismanagement technieken</video:tag><video:tag>issuesmanagement communicatie</video:tag></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Ron van der Jagt praten over beroepstrots </video:title><video:description>Ron van der Jagt praten over beroepstrots </video:description><video:content_loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4</video:content_loc><video:duration>615</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Skye%201080%20HD%20met%20ondertiteling.mp4/medium.jpg</video:thumbnail_loc><video:title>Skye 1080 HD met ondertiteling</video:title><video:description>Skye 1080 HD met ondertiteling</video:description><video:content_loc>https://www.hilst.nl/hubfs/Skye%201080%20HD%20met%20ondertiteling.mp4</video:content_loc><video:duration>505</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Janny%20HD1080%20met%20ondertiteling.mp4/medium.jpg</video:thumbnail_loc><video:title>Janny HD1080 met ondertiteling</video:title><video:description>Janny HD1080 met ondertiteling</video:description><video:content_loc>https://www.hilst.nl/hubfs/Janny%20HD1080%20met%20ondertiteling.mp4</video:content_loc><video:duration>460</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Kroeze%20_website.jpeg</image:loc><image:caption>Erik Kroeze _website</image:caption><image:title>Erik Kroeze _website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Melissa%20van%20Rooijen-Van%20Houten.jpeg</image:loc><image:caption>Docent Melissa van Rooijen-Van Houten</image:caption><image:title>Docent Melissa van Rooijen-Van Houten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG.jpg</image:loc><image:caption>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:caption><image:title>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Teampower_Blog%20%20(1).jpg</image:loc><image:caption>Teampower_Blog  (1)</image:caption><image:title>Teampower_Blog  (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Kranten.png</image:loc><image:caption>Kranten</image:caption><image:title>Kranten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Afbeelding%20Blog%20Lilian%20van%20Zandbrink.png</image:loc><image:caption>Afbeelding Blog Lilian van Zandbrink</image:caption><image:title>Afbeelding Blog Lilian van Zandbrink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Huib%20Koeleman%20IMG_8561.jpg</image:loc><image:caption>Huib Koeleman IMG_8561</image:caption><image:title>Huib Koeleman IMG_8561</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Jan-14-2025-12-54-13-6063-PM.jpg</image:loc><image:caption>1-Jan-14-2025-12-54-13-6063-PM</image:caption><image:title>1-Jan-14-2025-12-54-13-6063-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aandacht%20voor%20je%20CV.png</image:loc><image:caption>Aandacht voor je CV</image:caption><image:title>Aandacht voor je CV</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20augustus%202019/Trienke%20Damstra_Interview.jpg</image:loc><image:caption>Trienke Damstra_Interview</image:caption><image:title>Trienke Damstra_Interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2-Apr-01-2025-01-56-45-7943-PM.jpg</image:loc><image:caption>2-Apr-01-2025-01-56-45-7943-PM</image:caption><image:title>2-Apr-01-2025-01-56-45-7943-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Marjan%20Swart%20Van%20der%20Hilst%20Communicatie%20blog.jpg</image:loc><image:caption>Marjan Swart Van der Hilst Communicatie blog</image:caption><image:title>Marjan Swart Van der Hilst Communicatie blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast_Paul%20Gremmen.jpeg</image:loc><image:caption>Podcast_Paul Gremmen</image:caption><image:title>Podcast_Paul Gremmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20Senior%20adviseur%20Trends%20en%20Ontwikkeling.png</image:loc><image:caption>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:caption><image:title>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Commpas%20methode%20uitgelegd%20door%20Marcel%20Smits.jpg</image:loc><image:caption>Commpas methode uitgelegd door Marcel Smits</image:caption><image:title>Commpas methode uitgelegd door Marcel Smits</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/van%20der%20Hilst%20Communicatie%20C%20opleiding%201.png</image:loc><image:caption>van der Hilst Communicatie C opleiding 1</image:caption><image:title>van der Hilst Communicatie C opleiding 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20met%20Peter%20Gons%20.jpeg</image:loc><image:caption>Video met Peter Gons </image:caption><image:title>Video met Peter Gons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2%20ballon%20als%20symbool%20voor%20situationeel%20adviseren%20Boze%20rode%20ballon%20bij%20Adviesgesprek%20A%2c%20blije%20gele%20ballon%20bij%20Adviesgesprek%20B.jpg</image:loc><image:caption>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:caption><image:title>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yanny%201.jpg</image:loc><image:caption>Yanny 1</image:caption><image:title>Yanny 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Quotes%20over%20grensoverschrijdend%20gedrag%20(500%20x%20300%20px).jpg</image:loc><image:caption>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:caption><image:title>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20november%202019/Patrick%20Regan%20website.jpg</image:loc><image:caption>Patrick Regan website</image:caption><image:title>Patrick Regan website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Noud%20de%20Greef%20-%20Communicatieadviseur.jpg</image:loc><image:caption>Noud de Greef - Communicatieadviseur</image:caption><image:title>Noud de Greef - Communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview%20Reint%20Jan%20over%20gedragsverandering.jpg</image:loc><image:caption>Interview Reint Jan over gedragsverandering</image:caption><image:title>Interview Reint Jan over gedragsverandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Guido%20Rijnja.jpg</image:loc><image:caption>Guido Rijnja</image:caption><image:title>Guido Rijnja</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur</image:caption><image:title>Folkert Reith Ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Flexwerkplek.png</image:loc><image:caption>Flexwerkplek</image:caption><image:title>Flexwerkplek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ronald%20van%20der%20Aart.jpeg</image:loc><image:caption>Ronald van der Aart</image:caption><image:title>Ronald van der Aart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Social%20media.png</image:loc><image:caption>Social media</image:caption><image:title>Social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Like%20or%20Dislike%20met%20duimpies%20omhoog%20en%20omlaag%20column%20over%20de%20inzet%20van%20social%20media.jpg</image:loc><image:caption>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:caption><image:title>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Angela%20Martens%20bij%20rechtbank%20gebouw.png</image:loc><image:caption>Angela Martens bij rechtbank gebouw</image:caption><image:title>Angela Martens bij rechtbank gebouw</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Tim.jpg</image:loc><image:caption>Foto Tim</image:caption><image:title>Foto Tim</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/twijfel.png</image:loc><image:caption>twijfel</image:caption><image:title>twijfel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Skye%205.jpg</image:loc><image:caption>Skye 5</image:caption><image:title>Skye 5</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ontwikkelmanager%20_Lisette%20Kaptein.jpeg</image:loc><image:caption>Ontwikkelmanager _Lisette Kaptein</image:caption><image:title>Ontwikkelmanager _Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Robot%20achter%20de%20computer%20Chat%20AI.jpeg</image:loc><image:caption>Robot achter de computer Chat AI</image:caption><image:title>Robot achter de computer Chat AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20krabt%20verward%20op%20zijn%20hoofd%20bij%20de%20vraag%20je%20voelt%20weerstand%20bij%20je%20gesprekspartner%2c%20wat%20nu.jpg</image:loc><image:caption>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:caption><image:title>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tjalling%20Damming%20en%20Hans%20Dorreboom.jpg</image:loc><image:caption>Tjalling Damming en Hans Dorreboom</image:caption><image:title>Tjalling Damming en Hans Dorreboom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt.jpg</image:loc><image:caption>Ron van der Jagt</image:caption><image:title>Ron van der Jagt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Amanda%20Kloppenburg.png</image:loc><image:caption>Amanda Kloppenburg</image:caption><image:title>Amanda Kloppenburg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.jpeg</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Newsroom.jpg</image:loc><image:caption>Newsroom</image:caption><image:title>Newsroom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ypie%20Veenstra.jpeg</image:loc><image:caption>Ypie Veenstra</image:caption><image:title>Ypie Veenstra</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Weg%20met%20de%20cliche%CC%81verhalen.png</image:loc><image:caption>Weg met de clichéverhalen</image:caption><image:title>Weg met de clichéverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/robot%20die%20vragend%20kijkt.png</image:loc><image:caption>robot die vragend kijkt</image:caption><image:title>robot die vragend kijkt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.jpg</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boeken%20met%20een%20diplomahoedje%20er%20bovenop%20symbool%20voor%20kennis%20delen.jpg</image:loc><image:caption>Boeken met een diplomahoedje er bovenop symbool voor kennis delen</image:caption><image:title>Boeken met een diplomahoedje er bovenop symbool voor kennis delen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Rishma%20Cats-Harinandansingh.jpg</image:loc><image:caption>Rishma Cats-Harinandansingh</image:caption><image:title>Rishma Cats-Harinandansingh</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Toetsenbord%20met%20icoontjes%20rolstoel%2c%20symbool%20voor%20gehoorbeperking%2c%20symbool%20voor%20blinden%20en%20slechtzienden.jpeg</image:loc><image:caption>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:caption><image:title>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website_graffiti_formatted.png</image:loc><image:caption>website_graffiti_formatted</image:caption><image:title>website_graffiti_formatted</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Maj-Britt%20van%20Raalte.jpg</image:loc><image:caption>Docent Maj-Britt van Raalte</image:caption><image:title>Docent Maj-Britt van Raalte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Wil%20Michels-1.jpeg</image:loc><image:caption>Docent Wil Michels-1</image:caption><image:title>Docent Wil Michels-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Graciela%20de%20Windt.jpg</image:loc><image:caption>Graciela de Windt</image:caption><image:title>Graciela de Windt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%20van%20laptop%20met%201%20robothand%20en%201%20menselijke%20hand%20op%20toetsenbord.jpg</image:loc><image:caption>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:caption><image:title>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.png</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2.%20Opleiden%20/Top%20Colleges/Tanja%20Jans-7245.jpg</image:loc><image:caption>Tanja Jans-7245</image:caption><image:title>Tanja Jans-7245</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Liza%20Luesink.jpeg</image:loc><image:caption>Docent Liza Luesink</image:caption><image:title>Docent Liza Luesink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gids%20voor%20communicatieprofessionals%20AI%20in%20communicatie.jpg</image:loc><image:caption>Gids voor communicatieprofessionals AI in communicatie</image:caption><image:title>Gids voor communicatieprofessionals AI in communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Pieter%20Bas%20Simons%20.jpeg</image:loc><image:caption>Pieter Bas Simons </image:caption><image:title>Pieter Bas Simons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20met%20quote%20over%20lenig%20schakelen%20in%20overheidscommunicatie..jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:caption><image:title>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20microfoon.png</image:loc><image:caption>Podcast microfoon</image:caption><image:title>Podcast microfoon</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Opleidingsbudget%20blog%206%20argumenten_WS.png</image:loc><image:caption>Opleidingsbudget blog 6 argumenten_WS</image:caption><image:title>Opleidingsbudget blog 6 argumenten_WS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Anna%20van%20Mierlo_Communicatiespecialist%20VWS.jpeg</image:loc><image:caption>Anna van Mierlo_Communicatiespecialist VWS</image:caption><image:title>Anna van Mierlo_Communicatiespecialist VWS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits_CM.png</image:loc><image:caption>Marcel Smits_CM</image:caption><image:title>Marcel Smits_CM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ernst%204.jpg</image:loc><image:caption>Ernst 4</image:caption><image:title>Ernst 4</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen-1.jpg</image:loc><image:caption>Hilke van Bergen-1</image:caption><image:title>Hilke van Bergen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/PatriciaMiks_Commprof.png</image:loc><image:caption>PatriciaMiks_Commprof</image:caption><image:title>PatriciaMiks_Commprof</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yvonne%20Meijer.jpg</image:loc><image:caption>Yvonne Meijer</image:caption><image:title>Yvonne Meijer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Marjan%20Swart.jpg</image:loc><image:caption>Trainer Marjan Swart</image:caption><image:title>Trainer Marjan Swart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vraagtekens%20over%20wat%20iemand%20een%20goede%20adviseur%20maakt.jpeg</image:loc><image:caption>Vraagtekens over wat iemand een goede adviseur maakt</image:caption><image:title>Vraagtekens over wat iemand een goede adviseur maakt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wouter%20van%20Halen%20-%20Eelman.png</image:loc><image:caption>Wouter van Halen - Eelman</image:caption><image:title>Wouter van Halen - Eelman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Iacobien%20Riezebosch_Blogpagina.png</image:loc><image:caption>Docent Iacobien Riezebosch_Blogpagina</image:caption><image:title>Docent Iacobien Riezebosch_Blogpagina</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview-2.png</image:loc><image:caption>Interview-2</image:caption><image:title>Interview-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Esther%20Durekamp-website.jpeg</image:loc><image:caption>Esther Durekamp-website</image:caption><image:title>Esther Durekamp-website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20woordvoerder%20als%20frontsoldaat.png</image:loc><image:caption>De woordvoerder als frontsoldaat</image:caption><image:title>De woordvoerder als frontsoldaat</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/trainer-aan-het-woord-chris-mulder</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/edi-van-gelder</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/met-commpas-maak-je-als-het-ware-een-foto-van-jezelf-als-communicatieprofessional</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Commpas%20methode%20uitgelegd%20door%20Marcel%20Smits.jpg</image:loc><image:caption>Commpas methode uitgelegd door Marcel Smits</image:caption><image:title>Commpas methode uitgelegd door Marcel Smits</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/youssef-eddini</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/peter-haan</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/club-hilst</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/11.%20Club%20Hilst/Club%20Hilst-02.svg</image:loc><image:caption>Club Hilst-02</image:caption><image:title>Club Hilst-02</image:title></image:image><lastmod>2026-06-09</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/borre-benjamins</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hilke-van-bergen-over-reputatie-en-corporate-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.jpeg</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-executive-communicatieprofessional-d</loc><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/kun-je-even</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/het-grow-model</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/over-ons</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Camila%20Dorreboom-Coordinatie%20en%20organisatie.jpeg</image:loc><image:caption>Camila Dorreboom-Coordinatie en organisatie</image:caption><image:title>Camila Dorreboom-Coordinatie en organisatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Danet-Coordinatie%20en%20organisatie-1.jpeg</image:loc><image:caption>Danet-Coordinatie en organisatie-1</image:caption><image:title>Danet-Coordinatie en organisatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter-Trainen.jpeg</image:loc><image:caption>Peter-Trainen</image:caption><image:title>Peter-Trainen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpeg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kirsten%20Jassies%20docent%20Inzet%20van%20social%20media.jpg</image:loc><image:caption>Kirsten Jassies docent Inzet van social media</image:caption><image:title>Kirsten Jassies docent Inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Prikbord%20met%20hartje%20post-it.png</image:loc><image:caption>Prikbord met hartje post-it</image:caption><image:title>Prikbord met hartje post-it</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Mark%20van%20Vuuren.jpeg</image:loc><image:caption>Docent Mark van Vuuren</image:caption><image:title>Docent Mark van Vuuren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nadia-%20Co%C3%B6rdinatie%20en%20organisatie.jpeg</image:loc><image:caption>Nadia- Coördinatie en organisatie</image:caption><image:title>Nadia- Coördinatie en organisatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen.jpg</image:loc><image:caption>Trainer Tom Compaijen</image:caption><image:title>Trainer Tom Compaijen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto-12.jpg</image:loc><image:caption>foto-12</image:caption><image:title>foto-12</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan-Ontwikkelmanager.jpeg</image:loc><image:caption>Marjan-Ontwikkelmanager</image:caption><image:title>Marjan-Ontwikkelmanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5%20sterren.png</image:loc><image:caption>5 sterren</image:caption><image:title>5 sterren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Simone%20Dorreboom-%20Directeur.jpeg</image:loc><image:caption>Simone Dorreboom- Directeur</image:caption><image:title>Simone Dorreboom- Directeur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette-Ontwikkelmanager.jpeg</image:loc><image:caption>Lisette-Ontwikkelmanager</image:caption><image:title>Lisette-Ontwikkelmanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel-Opleiden.jpeg</image:loc><image:caption>Marcel-Opleiden</image:caption><image:title>Marcel-Opleiden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Barbara-Coordinatie%20en%20organisatie.jpeg</image:loc><image:caption>Barbara-Coordinatie en organisatie</image:caption><image:title>Barbara-Coordinatie en organisatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith.jpeg</image:loc><image:caption>Folkert Reith</image:caption><image:title>Folkert Reith</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Docent en trainer Chris Mulder</image:caption><image:title>Docent en trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemer%20in%20actie.jpg</image:loc><image:caption>Deelnemer in actie</image:caption><image:title>Deelnemer in actie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Janny%20van%20der%20Vliet_docent%2c%20mentor%20en%20trainer.png</image:loc><image:caption>Janny van der Vliet_docent, mentor en trainer</image:caption><image:title>Janny van der Vliet_docent, mentor en trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hartje%20post-it%20op%20prikbord.png</image:loc><image:caption>Hartje post-it op prikbord</image:caption><image:title>Hartje post-it op prikbord</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Lisa%20Holdijk.png</image:loc><image:caption>Trainer Lisa Holdijk</image:caption><image:title>Trainer Lisa Holdijk</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview-2.png</image:loc><image:caption>Interview-2</image:caption><image:title>Interview-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/blog%20en%20interviews.png</image:loc><image:caption>blog en interviews</image:caption><image:title>blog en interviews</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/denieuwsgierigecommunicatieprofessional</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20augustus%202019/Trienke%20Damstra_Interview.jpg</image:loc><image:caption>Trienke Damstra_Interview</image:caption><image:title>Trienke Damstra_Interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/interview-mark-van-der-roer-ministerie-vws</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/contact</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kantoor-1.png</image:loc><image:caption>Kantoor-1</image:caption><image:title>Kantoor-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kantoor.png</image:loc><image:caption>Kantoor</image:caption><image:title>Kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2024-02-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-waarde-van-weerstand</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20krabt%20verward%20op%20zijn%20hoofd%20bij%20de%20vraag%20je%20voelt%20weerstand%20bij%20je%20gesprekspartner%2c%20wat%20nu.jpg</image:loc><image:caption>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:caption><image:title>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2%20ballon%20als%20symbool%20voor%20situationeel%20adviseren%20Boze%20rode%20ballon%20bij%20Adviesgesprek%20A%2c%20blije%20gele%20ballon%20bij%20Adviesgesprek%20B.jpg</image:loc><image:caption>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:caption><image:title>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/verhalen-die-raken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Rishma%20Cats-Harinandansingh.jpg</image:loc><image:caption>Rishma Cats-Harinandansingh</image:caption><image:title>Rishma Cats-Harinandansingh</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20topcolleges/RishmaCats-Harinandansingh.jpg</image:loc><image:caption>RishmaCats-Harinandansingh</image:caption><image:title>RishmaCats-Harinandansingh</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/creatief-schrijven-met-ai-jij-maakt-het-verschil</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20&amp;%20docent%20Liesbeth%20Louwerens.png</image:loc><image:caption>Trainer &amp; docent Liesbeth Louwerens</image:caption><image:title>Trainer &amp; docent Liesbeth Louwerens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/coaching</loc><lastmod>2025-10-06</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/vooruitkijken-met-huib-koeleman</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lisa-kortekaas</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-adviesvaardigheden-niveau-3</loc><lastmod>2026-07-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/skye-van-gooswilligen</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-interne-communicatie-bij-verandering</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-journalistieke-redactie-tot-communicatiestrategie-gedreven-door-nieuwsgierigheid</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/terugkijken-met-hugo-dittmar</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/een-goede-communicatieadviseur-houdt-zich-niet-alleen-bezig-met-adviseren</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/dit-zijn-de-meest-herkenbare-ergernissen-van-communicatieprofs</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Videoexpert%20die%20kritisch%20kijkt%20naar%20een%20opmerking.jpg</image:loc><image:caption>Videoexpert die kritisch kijkt naar een opmerking</image:caption><image:title>Videoexpert die kritisch kijkt naar een opmerking</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/toename-inschrijvingen-communicatieprofessionals-kvk</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Yvonne%20Meijer.jpg</image:loc><image:caption>Yvonne Meijer</image:caption><image:title>Yvonne Meijer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-adviesvaardigheden-niveau-1</loc><lastmod>2026-07-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waarom-anderen-communicatie-nog-te-vaak-als-uitvoerend-zien-en-hoe-jij-dat-doorbreekt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/laat-je-niet-tegenhouden-jaag-je-dromen-na</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Tim.jpg</image:loc><image:caption>Foto Tim</image:caption><image:title>Foto Tim</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/vijf-eigenschappen-voor-de-communicatieprofessional-van-nu</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/robot%20die%20vragend%20kijkt.png</image:loc><image:caption>robot die vragend kijkt</image:caption><image:title>robot die vragend kijkt</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-communicatieprofessional-b</loc><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/museummensen-spreken-overal-dezelfde-museumtaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><lastmod>2026-06-25</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/empathie-in-de-hoofdrol</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Marjan%20Swart%20Van%20der%20Hilst%20Communicatie%20blog.jpg</image:loc><image:caption>Marjan Swart Van der Hilst Communicatie blog</image:caption><image:title>Marjan Swart Van der Hilst Communicatie blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/evelyne-esveld</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hulp-bij-organisatieverandering-vanuit-de-gedragspsychologie-met-gert-slob-van-den-akker</loc><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Huib%20Koeleman%20IMG_8561.jpg</image:loc><image:caption>Huib Koeleman IMG_8561</image:caption><image:title>Huib Koeleman IMG_8561</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Wil%20Michels-1.jpeg</image:loc><image:caption>Docent Wil Michels-1</image:caption><image:title>Docent Wil Michels-1</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/aandacht-voor-je-cv</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aandacht%20voor%20je%20CV.png</image:loc><image:caption>Aandacht voor je CV</image:caption><image:title>Aandacht voor je CV</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/onno-houtschild</loc><lastmod>2023-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-impact-van-ai-op-communicatieprofessionals</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%20van%20laptop%20met%201%20robothand%20en%201%20menselijke%20hand%20op%20toetsenbord.jpg</image:loc><image:caption>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:caption><image:title>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Animatiebeeld%20van%20de%20communicatieprofessional%20van%20de%20toekomst%20.jpg</image:loc><image:caption>Animatiebeeld van de communicatieprofessional van de toekomst </image:caption><image:title>Animatiebeeld van de communicatieprofessional van de toekomst </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/roosmarijn-busch</loc><lastmod>2022-03-10</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-communicatieprofessional-aan-het-woord-eva-nijkamp</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG.jpg</image:loc><image:caption>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:caption><image:title>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/bregittha-nuyten</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/mark-van-vuuren</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/weg-met-de-clich%C3%A9verhalen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Weg%20met%20de%20cliche%CC%81verhalen.png</image:loc><image:caption>Weg met de clichéverhalen</image:caption><image:title>Weg met de clichéverhalen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/incompany</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Kompas%20liggen%20we%20nog%20op%20koers.jpeg</image:loc><image:caption>Kompas liggen we nog op koers</image:caption><image:title>Kompas liggen we nog op koers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/hybride%20training.png</image:loc><image:caption>hybride training</image:caption><image:title>hybride training</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Judht%20van%20den%20Hul.jpeg</image:loc><image:caption>Judht van den Hul</image:caption><image:title>Judht van den Hul</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Brainstorm%202.jpeg</image:loc><image:caption>Brainstorm 2</image:caption><image:title>Brainstorm 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communiceren%20in%20verschillende%20symbolen.jpeg</image:loc><image:caption>Communiceren in verschillende symbolen</image:caption><image:title>Communiceren in verschillende symbolen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/home-blog-list.jpg</image:loc><image:caption>home-blog-list</image:caption><image:title>home-blog-list</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20overheidscommunicatie%20Corine%20Hoppenbrouwers.jpg</image:loc><image:caption>Docent overheidscommunicatie Corine Hoppenbrouwers</image:caption><image:title>Docent overheidscommunicatie Corine Hoppenbrouwers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan%20Swart%20coach%2c%20mentor%2c%20trainer%20en%20docent.png</image:loc><image:caption>Marjan Swart coach, mentor, trainer en docent</image:caption><image:title>Marjan Swart coach, mentor, trainer en docent</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/samenwerken%20in%20team.jpeg</image:loc><image:caption>samenwerken in team</image:caption><image:title>samenwerken in team</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Samenwerken.jpeg</image:loc><image:caption>Samenwerken</image:caption><image:title>Samenwerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Brainstorm.jpeg</image:loc><image:caption>Brainstorm</image:caption><image:title>Brainstorm</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Evelyne%20Esveld.jpeg</image:loc><image:caption>Evelyne Esveld</image:caption><image:title>Evelyne Esveld</image:title></image:image><lastmod>2025-07-01</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/charlotte-matthes</loc><lastmod>2026-05-27</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/newsroomen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Newsroom.jpg</image:loc><image:caption>Newsroom</image:caption><image:title>Newsroom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/about-us-green</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-time.png</image:loc><image:caption>focus-time</image:caption><image:title>focus-time</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/hilst-white.svg</image:loc><image:caption>hilst-white</image:caption><image:title>hilst-white</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/Graduation-day-6.jpg</image:loc><image:caption>Graduation-day-6</image:caption><image:title>Graduation-day-6</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/contact.png</image:loc><image:caption>contact</image:caption><image:title>contact</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/suitcase.png</image:loc><image:caption>suitcase</image:caption><image:title>suitcase</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/papers.png</image:loc><image:caption>papers</image:caption><image:title>papers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/brown-divider.png</image:loc><image:caption>brown-divider</image:caption><image:title>brown-divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-idea.png</image:loc><image:caption>focus-idea</image:caption><image:title>focus-idea</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/hilst-color.svg</image:loc><image:caption>hilst-color</image:caption><image:title>hilst-color</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/divider.png</image:loc><image:caption>divider</image:caption><image:title>divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/about-us-bg.jpg</image:loc><image:caption>about-us-bg</image:caption><image:title>about-us-bg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/map-marker.png</image:loc><image:caption>map-marker</image:caption><image:title>map-marker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-subject.png</image:loc><image:caption>focus-subject</image:caption><image:title>focus-subject</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/up-arrow.png</image:loc><image:caption>up-arrow</image:caption><image:title>up-arrow</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/flag.png</image:loc><image:caption>flag</image:caption><image:title>flag</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/purple-divider.png</image:loc><image:caption>purple-divider</image:caption><image:title>purple-divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/green-divider.png</image:loc><image:caption>green-divider</image:caption><image:title>green-divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/home-bg-1.jpg</image:loc><image:caption>home-bg-1</image:caption><image:title>home-bg-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/mark.png</image:loc><image:caption>mark</image:caption><image:title>mark</image:title></image:image><lastmod>2017-12-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/inclusief-schrijven-is-slimme-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Widget%20toegankelijkheid.png</image:loc><image:caption>Widget toegankelijkheid</image:caption><image:title>Widget toegankelijkheid</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://www.hilst.nl/klantcase-tu-competentie-ontwikkelingstraject</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/TU%20Delft%20Klantcase%20(500%20x%20350%20px).svg</image:loc><image:caption>TU Delft Klantcase (500 x 350 px)</image:caption><image:title>TU Delft Klantcase (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Logo%20TU%20Delft%2c%20vlag%20van%20prometheus.jpeg</image:loc><image:caption>Logo TU Delft, vlag van prometheus</image:caption><image:title>Logo TU Delft, vlag van prometheus</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/TU%20Delft%20Klantcase%202.svg</image:loc><image:caption>TU Delft Klantcase 2</image:caption><image:title>TU Delft Klantcase 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Banner%20Marjan.svg</image:loc><image:caption>Banner Marjan</image:caption><image:title>Banner Marjan</image:title></image:image><lastmod>2022-06-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/carolien-schoenmakers</loc><lastmod>2024-12-03</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/regie-houden-op-een-crisis-voor-tijdens-en-na</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Insta%20post%20Sr.%20Woordvoerder%20najaar%202023.jpg</image:loc><image:caption>Insta post Sr. Woordvoerder najaar 2023</image:caption><image:title>Insta post Sr. Woordvoerder najaar 2023</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Sr.%20Woordvoerder.jpg</image:loc><image:caption>Foto Sr. Woordvoerder</image:caption><image:title>Foto Sr. Woordvoerder</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/leveringsvoorwaarden</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2026-06-08</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-x-factor-naming-en-shaming-als-dagelijkse-kost</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Like%20or%20Dislike%20met%20duimpies%20omhoog%20en%20omlaag%20column%20over%20de%20inzet%20van%20social%20media.jpg</image:loc><image:caption>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:caption><image:title>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vera%20de%20Witte.jpg</image:loc><image:caption>Vera de Witte</image:caption><image:title>Vera de Witte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/kirsten-jassies</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-van-ongemakkelijk-gesprek-naar-het-juiste-advies-softskills-in-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Marjan%20Swart.jpg</image:loc><image:caption>Trainer Marjan Swart</image:caption><image:title>Trainer Marjan Swart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/wat-levert-het-diploma-senior-communicatieprofessional-jou-op</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kasper%20Schomaker.png</image:loc><image:caption>Kasper Schomaker</image:caption><image:title>Kasper Schomaker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/van%20der%20Hilst%20Communicatie%20C%20opleiding%201.png</image:loc><image:caption>van der Hilst Communicatie C opleiding 1</image:caption><image:title>van der Hilst Communicatie C opleiding 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Soraya%20Koendjniharie%20rond%201.png</image:loc><image:caption>Soraya Koendjniharie rond 1</image:caption><image:title>Soraya Koendjniharie rond 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits.png</image:loc><image:caption>Marcel Smits</image:caption><image:title>Marcel Smits</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/toekomstige-communicatieberoepen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/paul-van-lange</loc><lastmod>2026-06-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/opinieblog-tijd-voor-een-nieuwe-socialmediastrategie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/contact-bedankt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/gidion-peters</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-in-positie-komen-als-strategisch-adviseur</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waarom-innoveren-een-must-is</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/eventmanager-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Melissa%20van%20Rooijen-Van%20Houten.jpeg</image:loc><image:caption>Docent Melissa van Rooijen-Van Houten</image:caption><image:title>Docent Melissa van Rooijen-Van Houten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/vooruitkijken-met-carolien-schoenmakers</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/irene-koel</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/bereik-ook-de-bedachtzame-veranderaars</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Huib%20Koeleman.jpg</image:loc><image:caption>Trainer en auteur Huib Koeleman</image:caption><image:title>Trainer en auteur Huib Koeleman</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/van-rooksignalen-en-postduiven-tot-snaps-en-threads</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Verandere%20vaardigheden%20commprof.jpg</image:loc><image:caption>Verandere vaardigheden commprof</image:caption><image:title>Verandere vaardigheden commprof</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website_graffiti_formatted.png</image:loc><image:caption>website_graffiti_formatted</image:caption><image:title>website_graffiti_formatted</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/6-argumenten-om-opleidingsbudget-vrij-te-krijgen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Opleidingsbudget%20blog%206%20argumenten_WS.png</image:loc><image:caption>Opleidingsbudget blog 6 argumenten_WS</image:caption><image:title>Opleidingsbudget blog 6 argumenten_WS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/ik-kijk-vol-verwondering-naar-ons-snel-ontwikkelende-vak-en-mijn-werk</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Graciela%20de%20Windt.jpg</image:loc><image:caption>Graciela de Windt</image:caption><image:title>Graciela de Windt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/roosmarijn-busch-hoe-blijf-je-bij-in-het-oerwoud-van-online-communicatiemiddelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/luister-naar-me</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-creatief-denken-en-doen-in-communicatie</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/het-embargo-in-een-24-uurs-nieuwswereld</loc><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Kranten.png</image:loc><image:caption>Kranten</image:caption><image:title>Kranten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/maaike-buijsman</loc><lastmod>2024-01-11</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/effectief-adviseren-is-schakelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2%20ballon%20als%20symbool%20voor%20situationeel%20adviseren%20Boze%20rode%20ballon%20bij%20Adviesgesprek%20A%2c%20blije%20gele%20ballon%20bij%20Adviesgesprek%20B.jpg</image:loc><image:caption>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:caption><image:title>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20krabt%20verward%20op%20zijn%20hoofd%20bij%20de%20vraag%20je%20voelt%20weerstand%20bij%20je%20gesprekspartner%2c%20wat%20nu.jpg</image:loc><image:caption>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:caption><image:title>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/neem-de-regie-over-jouw-media-interview</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini.png</image:loc><image:caption>Youssef Eddini</image:caption><image:title>Youssef Eddini</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/pieter-de-jager</loc><lastmod>2026-01-26</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-taal-van-empathie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/PatriciaMiks_Commprof.png</image:loc><image:caption>PatriciaMiks_Commprof</image:caption><image:title>PatriciaMiks_Commprof</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/janny-van-der-vliet</loc><lastmod>2024-12-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/historisch-besef-het-clubgevoel-en-de-invloed-van-aanpalende-vakgebieden</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur</image:caption><image:title>Folkert Reith Ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/met-een-goede-voorbereiding-komt-een-crisis-nooit-meer-onverwacht</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Insta%20post%20Sr.%20Woordvoerder%20najaar%202023.jpg</image:loc><image:caption>Insta post Sr. Woordvoerder najaar 2023</image:caption><image:title>Insta post Sr. Woordvoerder najaar 2023</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Sr.%20Woordvoerder.jpg</image:loc><image:caption>Foto Sr. Woordvoerder</image:caption><image:title>Foto Sr. Woordvoerder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/inge-van-voornveld</loc><lastmod>2024-12-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-vragen-stellen-en-weggaan-naar-vragen-stellen-en-blijven</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Jan-14-2025-12-54-13-6063-PM.jpg</image:loc><image:caption>1-Jan-14-2025-12-54-13-6063-PM</image:caption><image:title>1-Jan-14-2025-12-54-13-6063-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lisette-kaptein</loc><lastmod>2025-06-10</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/marjan-swart</loc><lastmod>2026-06-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/veranderkundige-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/echt-naar-elkaar-luisteren-is-bij-veel-organisaties-niet-vanzelfsprekend</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-creatiever-schrijven-met-ai</loc><lastmod>2026-06-23</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/alsjeblieft-beginnend-woordvoerder-drie-gouden-tips-van-expert-inge-meilink</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Pieter%20Bas%20Simons%20.jpeg</image:loc><image:caption>Pieter Bas Simons </image:caption><image:title>Pieter Bas Simons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/geen-dag-is-hetzelfde-en-mijn-interesse-in-het-vakgebied-lijkt-alleen-maar-toe-te-nemen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/praten-over-beroepstrots-met-ron-van-der-jagt</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Ron van der Jagt praten over beroepstrots </video:title><video:description>Ron van der Jagt praten over beroepstrots </video:description><video:content_loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4</video:content_loc><video:duration>615</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt.jpg</image:loc><image:caption>Ron van der Jagt</image:caption><image:title>Ron van der Jagt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hoe-ontwikkel-je-samen-teamkracht</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Teampower_Blog%20%20(1).jpg</image:loc><image:caption>Teampower_Blog  (1)</image:caption><image:title>Teampower_Blog  (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-scherp-schrijven-met-ai-jij-bepaalt-ai-helpt</loc><lastmod>2026-06-24</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/reint-jan-renes</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/niels-lange</loc><lastmod>2025-07-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/welk-communicatiemodel-is-perfect-voor-jouw-communicatievraagstuk</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpeg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20strategie%C3%ABn%2c%20methoden%20en%20rollen.jpg</image:loc><image:caption>Interne Communicatie strategieën, methoden en rollen</image:caption><image:title>Interne Communicatie strategieën, methoden en rollen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/deze-5-customgpts-maken-je-werk-makkelijker-en-leuker</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20Bogaart_Freelance%20Communicatieadviseur.jpg</image:loc><image:caption>Saskia Bogaart_Freelance Communicatieadviseur</image:caption><image:title>Saskia Bogaart_Freelance Communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/nieuwsbrief</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Person%20hand%20taking%20chalk%20drawn%20email%20sign.jpeg</image:loc><image:caption>Person hand taking chalk drawn email sign</image:caption><image:title>Person hand taking chalk drawn email sign</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/10-x-antwoord-op-de-vraag-wat-doe-jij-met-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trafficmanager.jpg</image:loc><image:caption>Trafficmanager</image:caption><image:title>Trafficmanager</image:title></image:image><lastmod>2026-07-03</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/lenig-schakelen-is-de-sleutel-voor-succes</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20overheidscommunicatie%20Corine%20Hoppenbrouwers.jpg</image:loc><image:caption>Docent overheidscommunicatie Corine Hoppenbrouwers</image:caption><image:title>Docent overheidscommunicatie Corine Hoppenbrouwers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20met%20quote%20over%20lenig%20schakelen%20in%20overheidscommunicatie..jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:caption><image:title>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/twijfel.png</image:loc><image:caption>twijfel</image:caption><image:title>twijfel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2026-03-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/interne-communicatie-we-delen-onze-inspiratiebronnen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20strategie%C3%ABn%2c%20methoden%20en%20rollen.jpg</image:loc><image:caption>Interne Communicatie strategieën, methoden en rollen</image:caption><image:title>Interne Communicatie strategieën, methoden en rollen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Omringd%20door%20idioten.jpeg</image:loc><image:caption>Omringd door idioten</image:caption><image:title>Omringd door idioten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20Corporate%20tribe.jpeg</image:loc><image:caption>De Corporate tribe</image:caption><image:title>De Corporate tribe</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Regel%20jij%20het%20draagvlak.jpeg</image:loc><image:caption>Regel jij het draagvlak</image:caption><image:title>Regel jij het draagvlak</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpeg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/skye-van-gooswilligen-start-met-een-omgevingsanalyse</loc><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Skye%205.jpg</image:loc><image:caption>Skye 5</image:caption><image:title>Skye 5</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/aanmelding-bedankt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatie-en-gedragsverandering</loc><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-zo-vertel-je-jouw-verhaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/tom-compaijen</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/omv-betteke-van-ruler</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.png</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/maartje-snellen</loc><lastmod>2023-12-04</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/corine-hoppenbrouwers</loc><lastmod>2025-11-10</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/janny-van-der-vliet-als-professional-moet-je-meebewegen-en-tegenbuigen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yanny%201.jpg</image:loc><image:caption>Yanny 1</image:caption><image:title>Yanny 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/grote-woorden-in-de-hashtag-metoo-discussie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vera%20de%20Witte.jpg</image:loc><image:caption>Vera de Witte</image:caption><image:title>Vera de Witte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Quotes%20over%20grensoverschrijdend%20gedrag%20(500%20x%20300%20px).jpg</image:loc><image:caption>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:caption><image:title>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Marloes%20Vriens.jpeg</image:loc><image:caption>Marloes Vriens</image:caption><image:title>Marloes Vriens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/logo%20politie.webp</image:loc><image:caption>logo politie</image:caption><image:title>logo politie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Adviesgesprek%20vrouw%20in%20gesprek%20met%20man.jpeg</image:loc><image:caption>Adviesgesprek vrouw in gesprek met man</image:caption><image:title>Adviesgesprek vrouw in gesprek met man</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/interne%20Communicatie.jpg</image:loc><image:caption>interne Communicatie</image:caption><image:title>interne Communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Logo-SchaalX.png</image:loc><image:caption>Logo-SchaalX</image:caption><image:title>Logo-SchaalX</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatieve%20communicatieprofessional%20aan%20het%20schrijven.jpg</image:loc><image:caption>Creatieve communicatieprofessional aan het schrijven</image:caption><image:title>Creatieve communicatieprofessional aan het schrijven</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Eerste%20lesbijeenkomst%20Senior%20Woordvoerder-2.jpeg</image:loc><image:caption>Eerste lesbijeenkomst Senior Woordvoerder-2</image:caption><image:title>Eerste lesbijeenkomst Senior Woordvoerder-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen.jpg</image:loc><image:caption>Trainer Tom Compaijen</image:caption><image:title>Trainer Tom Compaijen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/DOCENT%20INGE%20%20VOOR%20GROEP%20COMMUNICATIEPROFESSIONALS%20(1000%20x%20700%20px).jpg</image:loc><image:caption>DOCENT INGE  VOOR GROEP COMMUNICATIEPROFESSIONALS (1000 x 700 px)</image:caption><image:title>DOCENT INGE  VOOR GROEP COMMUNICATIEPROFESSIONALS (1000 x 700 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatief%20aan%20het%20brainstormen.jpg</image:loc><image:caption>Creatief aan het brainstormen</image:caption><image:title>Creatief aan het brainstormen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Les%20tijdens%20de%20Co.jpg</image:loc><image:caption>Les tijdens de Co</image:caption><image:title>Les tijdens de Co</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Quotes%20teken.jpeg</image:loc><image:caption>Quotes teken</image:caption><image:title>Quotes teken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Training%20Adviesvaardigheden.jpg</image:loc><image:caption>Training Adviesvaardigheden</image:caption><image:title>Training Adviesvaardigheden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/rijkswaterstaat%20logo%20.png</image:loc><image:caption>rijkswaterstaat logo </image:caption><image:title>rijkswaterstaat logo </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Deelnemers opleiding Senior Communicatieprofessional</image:caption><image:title>Deelnemers opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpeg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/RDW.webp</image:loc><image:caption>RDW</image:caption><image:title>RDW</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Coachgesprek.jpg</image:loc><image:caption>Coachgesprek</image:caption><image:title>Coachgesprek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/logo-1.png</image:loc><image:caption>logo-1</image:caption><image:title>logo-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20voor%20de%20klas.jpg</image:loc><image:caption>Docent voor de klas</image:caption><image:title>Docent voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20basisopleiding%20Woordvoering%20aan%20de%20wandel.jpg</image:loc><image:caption>Deelnemers basisopleiding Woordvoering aan de wandel</image:caption><image:title>Deelnemers basisopleiding Woordvoering aan de wandel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Buitenlandse%20zaken%20logo.png</image:loc><image:caption>Buitenlandse zaken logo</image:caption><image:title>Buitenlandse zaken logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/training%20Adviesvaardigheden%20niveau%202.jpg</image:loc><image:caption>training Adviesvaardigheden niveau 2</image:caption><image:title>training Adviesvaardigheden niveau 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20training%20Overheidscommunicatie%20tools.jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:caption><image:title>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kirsten%20Jassies%20docent%20Inzet%20van%20social%20media.jpg</image:loc><image:caption>Kirsten Jassies docent Inzet van social media</image:caption><image:title>Kirsten Jassies docent Inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/logo-2.png</image:loc><image:caption>logo-2</image:caption><image:title>logo-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wil%20Michels-2.jpeg</image:loc><image:caption>Wil Michels-2</image:caption><image:title>Wil Michels-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20schrijft%20help%20geen%20inspiratie.jpeg</image:loc><image:caption>Vrouw schrijft help geen inspiratie</image:caption><image:title>Vrouw schrijft help geen inspiratie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Janny%20van%20der%20Vliet_docent%2c%20mentor%20en%20trainer.png</image:loc><image:caption>Janny van der Vliet_docent, mentor en trainer</image:caption><image:title>Janny van der Vliet_docent, mentor en trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview%20Reint%20Jan%20over%20gedragsverandering.jpg</image:loc><image:caption>Interview Reint Jan over gedragsverandering</image:caption><image:title>Interview Reint Jan over gedragsverandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kasper%20Schomaker.jpeg</image:loc><image:caption>Kasper Schomaker</image:caption><image:title>Kasper Schomaker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding</image:caption><image:title>Aan de slag met een oefening in de opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20interview.jpg</image:loc><image:caption>Video interview</image:caption><image:title>Video interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Opleiding%20Executive%20Communicatieprofessional%20.jpg</image:loc><image:caption>Opleiding Executive Communicatieprofessional </image:caption><image:title>Opleiding Executive Communicatieprofessional </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:caption><image:title>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/logo-4.png</image:loc><image:caption>logo-4</image:caption><image:title>logo-4</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Thea%20van%20Willigen.jpeg</image:loc><image:caption>Thea van Willigen</image:caption><image:title>Thea van Willigen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Mark%20van%20Vuuren.jpeg</image:loc><image:caption>Docent Mark van Vuuren</image:caption><image:title>Docent Mark van Vuuren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Judht%20van%20den%20Hul-1.jpeg</image:loc><image:caption>Judht van den Hul-1</image:caption><image:title>Judht van den Hul-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Jacqueline%20Hartogs.jpeg</image:loc><image:caption>Jacqueline Hartogs</image:caption><image:title>Jacqueline Hartogs</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/3-3.jpg</image:loc><image:caption>3-3</image:caption><image:title>3-3</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Lisa%20Holdijk.png</image:loc><image:caption>Trainer Lisa Holdijk</image:caption><image:title>Trainer Lisa Holdijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mensen%20met%20tekstballonen.png</image:loc><image:caption>Mensen met tekstballonen</image:caption><image:title>Mensen met tekstballonen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Treant.png</image:loc><image:caption>Treant</image:caption><image:title>Treant</image:title></image:image><lastmod>2026-03-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/in-gesprek-met-reint-jan-renes-over-gedrag-communicatie-en-klimaat</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview%20Reint%20Jan%20over%20gedragsverandering.jpg</image:loc><image:caption>Interview Reint Jan over gedragsverandering</image:caption><image:title>Interview Reint Jan over gedragsverandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boek%20Reint%20Jan%20Renes%20en%20Helga%20van%20Leur.jpg</image:loc><image:caption>Boek Reint Jan Renes en Helga van Leur</image:caption><image:title>Boek Reint Jan Renes en Helga van Leur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><lastmod>2026-05-13</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-senior-communicatieprofessional-c</loc><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/huib-koeleman</loc><lastmod>2021-12-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/zo-gebruiken-communicatieprofessionals-social-media-in-2025-inzichten-en-dilemmas</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inzet%20social%20media%20voor%20zakelijk%20gebruik.jpg</image:loc><image:caption>Inzet social media voor zakelijk gebruik</image:caption><image:title>Inzet social media voor zakelijk gebruik</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcasten...-maar-hoe-dan</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20microfoon.png</image:loc><image:caption>Podcast microfoon</image:caption><image:title>Podcast microfoon</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/voorkom-valkuilen-tijdens-perscontact-in-crisistijd</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Sr.%20Woordvoerder.jpg</image:loc><image:caption>Foto Sr. Woordvoerder</image:caption><image:title>Foto Sr. Woordvoerder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Insta%20post%20Sr.%20Woordvoerder%20najaar%202023-1.jpg</image:loc><image:caption>Insta post Sr. Woordvoerder najaar 2023-1</image:caption><image:title>Insta post Sr. Woordvoerder najaar 2023-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hoe-visualisaties-helpen-bij-het-vertellen-van-je-verhaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/maatschappelijke-druk-heeft-steeds-meer-invloed-op-issues-en-crises</loc><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Onno%20Houtschild.jpg</image:loc><image:caption>Trainer Onno Houtschild</image:caption><image:title>Trainer Onno Houtschild</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen-1.jpg</image:loc><image:caption>Trainer Tom Compaijen-1</image:caption><image:title>Trainer Tom Compaijen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Maartje%20Snellen.jpg</image:loc><image:caption>Trainer Maartje Snellen</image:caption><image:title>Trainer Maartje Snellen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/marije-mens</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatie-is-mijn-manier-om-een-bijdrage-te-leveren-aan-een-duurzamere-toekomst</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/zo-bevorder-jij-als-communicatieadviseur-diversiteit-gelijkheid-en-inclusie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boeken%20over%20inclusieve%20communicatie.png</image:loc><image:caption>Boeken over inclusieve communicatie</image:caption><image:title>Boeken over inclusieve communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Diversiteit%20zichtbare%20en%20onzichtbare%20kenmerken.png</image:loc><image:caption>Diversiteit zichtbare en onzichtbare kenmerken</image:caption><image:title>Diversiteit zichtbare en onzichtbare kenmerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Huib%20Koeleman.jpg</image:loc><image:caption>Trainer en auteur Huib Koeleman</image:caption><image:title>Trainer en auteur Huib Koeleman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waarom-jij-je-als-commprof-moet-verdiepen-in-chatgpt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Robot%20achter%20de%20computer%20Chat%20AI.jpeg</image:loc><image:caption>Robot achter de computer Chat AI</image:caption><image:title>Robot achter de computer Chat AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord-lisette-kaptein</loc><image:image><image:loc>https://www.hilst.nl/hubfs/radars%20die%20in%20beweging%20komen.jpeg</image:loc><image:caption>radars die in beweging komen</image:caption><image:title>radars die in beweging komen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20Senior%20adviseur%20Trends%20en%20Ontwikkeling.png</image:loc><image:caption>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:caption><image:title>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/lamp%20die%20straalt-idee.png</image:loc><image:caption>lamp die straalt-idee</image:caption><image:title>lamp die straalt-idee</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-iacobien-riezebosch</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Iacobien%20Riezebosch_Blogpagina.png</image:loc><image:caption>Docent Iacobien Riezebosch_Blogpagina</image:caption><image:title>Docent Iacobien Riezebosch_Blogpagina</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-crisiscommunicatie-en-reputatie</loc><lastmod>2026-07-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/misschien-kun-je-het-allang-maar-wil-je-het-ook-echt-snappen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2026-03-25</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/je-hebt-niets-aan-een-communicatiestrategie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Noud%20de%20Greef%20-%20Communicatieadviseur.jpg</image:loc><image:caption>Noud de Greef - Communicatieadviseur</image:caption><image:title>Noud de Greef - Communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler%20en%20Peter.png</image:loc><image:caption>Betteke van Ruler en Peter</image:caption><image:title>Betteke van Ruler en Peter</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/vera-de-witte</loc><lastmod>2024-02-19</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/verandercommunicatie-praktische-tips-die-je-kunt-toepassen-in-jouw-werkomgeving</loc><image:image><image:loc>https://www.hilst.nl/hubfs/inzichten%20van%20vakexperts.jpg</image:loc><image:caption>inzichten van vakexperts</image:caption><image:title>inzichten van vakexperts</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inspirerende%20praktijkverhalen.png</image:loc><image:caption>Inspirerende praktijkverhalen</image:caption><image:title>Inspirerende praktijkverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/praktische%20tips.png</image:loc><image:caption>praktische tips</image:caption><image:title>praktische tips</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/patrick-regan-missie-van-een-verhalenverteller</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20november%202019/Patrick%20Regan%20website.jpg</image:loc><image:caption>Patrick Regan website</image:caption><image:title>Patrick Regan website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/jaap-de-bruijn</loc><lastmod>2026-01-08</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hoe-ai-je-creativiteit-vergroot-in-plaats-van-vervangt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20AI%20&amp;%20strategische%20content%20Niels%20van%20Laar.jpg</image:loc><image:caption>Trainer AI &amp; strategische content Niels van Laar</image:caption><image:title>Trainer AI &amp; strategische content Niels van Laar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Cyborg-Samen%20gemaakt%20met%20GENAI.jpg</image:loc><image:caption>Cyborg-Samen gemaakt met GENAI</image:caption><image:title>Cyborg-Samen gemaakt met GENAI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/trainer-aan-het-woord-edi-van-gelder</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/ernst-moeksis-denk-bij-crisiscommunicatie-aan-sos</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ernst%204.jpg</image:loc><image:caption>Ernst 4</image:caption><image:title>Ernst 4</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Senior%20Woordvoerder%20Erik%20Kroeze%20NS.jpeg</image:loc><image:caption>Docent Senior Woordvoerder Erik Kroeze NS</image:caption><image:title>Docent Senior Woordvoerder Erik Kroeze NS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Charlotte%20Matthes.jpg</image:loc><image:caption>Charlotte Matthes</image:caption><image:title>Charlotte Matthes</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Nick%20van%20Gaalen.jpeg</image:loc><image:caption>Trainer Nick van Gaalen</image:caption><image:title>Trainer Nick van Gaalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Romy%20%20Feer.jpg</image:loc><image:caption>Romy  Feer</image:caption><image:title>Romy  Feer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20docent%20Marije%20Mens.jpeg</image:loc><image:caption>Trainer en docent Marije Mens</image:caption><image:title>Trainer en docent Marije Mens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers-2.jpg</image:loc><image:caption>Carolien Schoenmakers-2</image:caption><image:title>Carolien Schoenmakers-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Janny%20van%20der%20Vliet_docent%2c%20mentor%20en%20trainer.png</image:loc><image:caption>Janny van der Vliet_docent, mentor en trainer</image:caption><image:title>Janny van der Vliet_docent, mentor en trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpeg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Gidion%20Burgers.jpg</image:loc><image:caption>Gastdocent Gidion Burgers</image:caption><image:title>Gastdocent Gidion Burgers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20AI%20&amp;%20strategische%20content%20Niels%20van%20Laar.jpg</image:loc><image:caption>Trainer AI &amp; strategische content Niels van Laar</image:caption><image:title>Trainer AI &amp; strategische content Niels van Laar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan%20Swart%20coach%2c%20mentor%2c%20trainer%20en%20docent.png</image:loc><image:caption>Marjan Swart coach, mentor, trainer en docent</image:caption><image:title>Marjan Swart coach, mentor, trainer en docent</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Micheal%20Meyer.jpeg</image:loc><image:caption>Micheal Meyer</image:caption><image:title>Micheal Meyer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Peter%20Haan.jpeg</image:loc><image:caption>Docent en trainer Peter Haan</image:caption><image:title>Docent en trainer Peter Haan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Foto%20Guido%20Rijnja%20Blog.jpg</image:loc><image:caption>Foto Guido Rijnja Blog</image:caption><image:title>Foto Guido Rijnja Blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/mobile-dtails.jpg</image:loc><image:caption>mobile-dtails</image:caption><image:title>mobile-dtails</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20overheidscommunicatie%20Corine%20Hoppenbrouwers.jpg</image:loc><image:caption>Docent overheidscommunicatie Corine Hoppenbrouwers</image:caption><image:title>Docent overheidscommunicatie Corine Hoppenbrouwers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Patrick%20van%20Thiel.jpg</image:loc><image:caption>Docent Patrick van Thiel</image:caption><image:title>Docent Patrick van Thiel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Evelyne%20van%20Esveld.jpg</image:loc><image:caption>Gastdocent Evelyne van Esveld</image:caption><image:title>Gastdocent Evelyne van Esveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur-1.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur-1</image:caption><image:title>Folkert Reith Ontwikkeladviseur-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Lisa%20Kortekaas.jpg</image:loc><image:caption>Docent Lisa Kortekaas</image:caption><image:title>Docent Lisa Kortekaas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ernst%20Moeksis.png</image:loc><image:caption>Ernst Moeksis</image:caption><image:title>Ernst Moeksis</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trienke%20Damstra.jpeg</image:loc><image:caption>Trienke Damstra</image:caption><image:title>Trienke Damstra</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Voornveld.png</image:loc><image:caption>Inge van Voornveld</image:caption><image:title>Inge van Voornveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kim%20van%20der%20Wegen.png</image:loc><image:caption>Kim van der Wegen</image:caption><image:title>Kim van der Wegen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20trainer%20en%20coach%20Ment%20Kuiper.jpeg</image:loc><image:caption>Docent, trainer en coach Ment Kuiper</image:caption><image:title>Docent, trainer en coach Ment Kuiper</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Lisa%20Holdijk.png</image:loc><image:caption>Trainer Lisa Holdijk</image:caption><image:title>Trainer Lisa Holdijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/TRAINER%20ADVIESVAARDIGHEDEN%20REBEKKA%20VAN%20HEES.jpg</image:loc><image:caption>TRAINER ADVIESVAARDIGHEDEN REBEKKA VAN HEES</image:caption><image:title>TRAINER ADVIESVAARDIGHEDEN REBEKKA VAN HEES</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Maartje%20Snellen.jpg</image:loc><image:caption>Trainer Maartje Snellen</image:caption><image:title>Trainer Maartje Snellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/banner-typ-1.jpg</image:loc><image:caption>banner-typ-1</image:caption><image:title>banner-typ-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Hans%20Boutellier.jpg</image:loc><image:caption>Docent Hans Boutellier</image:caption><image:title>Docent Hans Boutellier</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Onno%20Houtschild.jpg</image:loc><image:caption>Trainer Onno Houtschild</image:caption><image:title>Trainer Onno Houtschild</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Irene%20Koel.jpg</image:loc><image:caption>Gastdocent Irene Koel</image:caption><image:title>Gastdocent Irene Koel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Jaap%20de%20Bruin.jpg</image:loc><image:caption>Gastdocent Jaap de Bruin</image:caption><image:title>Gastdocent Jaap de Bruin</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Niels%20van%20Laar.png</image:loc><image:caption>Niels van Laar</image:caption><image:title>Niels van Laar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Bregittha%20Nuyten%20.jpg</image:loc><image:caption>Docent Bregittha Nuyten </image:caption><image:title>Docent Bregittha Nuyten </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer Maaike Buijsman</image:caption><image:title>Trainer Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini.jpg</image:loc><image:caption>Youssef Eddini</image:caption><image:title>Youssef Eddini</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20trainingsacteur%20Pieter%20de%20Jager.jpg</image:loc><image:caption>Trainer en trainingsacteur Pieter de Jager</image:caption><image:title>Trainer en trainingsacteur Pieter de Jager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20&amp;%20docent%20Liesbeth%20Louwerens.png</image:loc><image:caption>Trainer &amp; docent Liesbeth Louwerens</image:caption><image:title>Trainer &amp; docent Liesbeth Louwerens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits-2.png</image:loc><image:caption>Marcel Smits-2</image:caption><image:title>Marcel Smits-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Paul%20van%20Lange.jpg</image:loc><image:caption>Gastdocent Paul van Lange</image:caption><image:title>Gastdocent Paul van Lange</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette.jpeg</image:loc><image:caption>Lisette</image:caption><image:title>Lisette</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Carlo%20Eijkels.jpg</image:loc><image:caption>Docent Carlo Eijkels</image:caption><image:title>Docent Carlo Eijkels</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Gert%20Slob.jpg</image:loc><image:caption>Gastdocent Gert Slob</image:caption><image:title>Gastdocent Gert Slob</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Reint%20Jan%20Renes.jpg</image:loc><image:caption>Gastdocent Reint Jan Renes</image:caption><image:title>Gastdocent Reint Jan Renes</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Skye%20van%20Gooswilligen.jpg</image:loc><image:caption>Docent Skye van Gooswilligen</image:caption><image:title>Docent Skye van Gooswilligen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lilian%20van%20den%20Berg.jpeg</image:loc><image:caption>Lilian van den Berg</image:caption><image:title>Lilian van den Berg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Mark%20van%20Vuuren.jpeg</image:loc><image:caption>Docent Mark van Vuuren</image:caption><image:title>Docent Mark van Vuuren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Roderick%20Gielis.png</image:loc><image:caption>Docent Roderick Gielis</image:caption><image:title>Docent Roderick Gielis</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen.jpg</image:loc><image:caption>Trainer Tom Compaijen</image:caption><image:title>Trainer Tom Compaijen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Edi%20van%20Gelder.png</image:loc><image:caption>Edi van Gelder</image:caption><image:title>Edi van Gelder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch</image:caption><image:title>Trainer Roosmarijn Busch</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kirsten%20Jassies%20docent%20Inzet%20van%20social%20media.jpg</image:loc><image:caption>Kirsten Jassies docent Inzet van social media</image:caption><image:title>Kirsten Jassies docent Inzet van social media</image:title></image:image><lastmod>2021-12-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/voor-alle-schrijvers-chatgpt-is-je-nieuwe-beste-vriend</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20&amp;%20docent%20Liesbeth%20Louwerens.png</image:loc><image:caption>Trainer &amp; docent Liesbeth Louwerens</image:caption><image:title>Trainer &amp; docent Liesbeth Louwerens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/crisiscommunicatie-als-meningen-zich-sneller-vormen-dan-feiten</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tom%20Compaijen-%20Trainer%20Crisiscommunicatie%20en%20reputatie.jpg</image:loc><image:caption>Tom Compaijen- Trainer Crisiscommunicatie en reputatie</image:caption><image:title>Tom Compaijen- Trainer Crisiscommunicatie en reputatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Barbara%20Mulder-%20Trainer%20Crisiscommunicatie%20en%20reputatie.jpg</image:loc><image:caption>Barbara Mulder- Trainer Crisiscommunicatie en reputatie</image:caption><image:title>Barbara Mulder- Trainer Crisiscommunicatie en reputatie</image:title></image:image><lastmod>2026-04-02</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/verandercommunicatie-in-de-praktijk-bij-gemeente-den-haag</loc><image:image><image:loc>https://www.hilst.nl/hubfs/inzichten%20van%20vakexperts.jpg</image:loc><image:caption>inzichten van vakexperts</image:caption><image:title>inzichten van vakexperts</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202024-01-15%20om%2016.28.37.png</image:loc><image:caption>Scherm­afbeelding 2024-01-15 om 16.28.37</image:caption><image:title>Scherm­afbeelding 2024-01-15 om 16.28.37</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202024-01-15%20om%2016.28.08.png</image:loc><image:caption>Scherm­afbeelding 2024-01-15 om 16.28.08</image:caption><image:title>Scherm­afbeelding 2024-01-15 om 16.28.08</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inspirerende%20praktijkverhalen.png</image:loc><image:caption>Inspirerende praktijkverhalen</image:caption><image:title>Inspirerende praktijkverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/praktische%20tips.png</image:loc><image:caption>praktische tips</image:caption><image:title>praktische tips</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2026-02-19</lastmod></url></urlset>