<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://www.hilst.nl/kennisbank/manager-bestuurscommunicatie-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Pieter%20Bas%20Simons%20.jpeg</image:loc><image:caption>Pieter Bas Simons </image:caption><image:title>Pieter Bas Simons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/effectieve-communicatie-draait-om-meer-dan-alleen-de-juiste-boodschap-overbrengen</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret 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(2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Maj-Britt%20van%20Raalte.jpg</image:loc><image:caption>Docent Maj-Britt van Raalte</image:caption><image:title>Docent Maj-Britt van Raalte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO 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3.0 Hilke van Bergen - DEF versie</video:title><video:description>EDIT 3.0 Hilke van Bergen - DEF versie</video:description><video:content_loc>https://www.hilst.nl/hubfs/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4</video:content_loc><video:duration>445</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Video%201%20Wat%20maakt%20iemand%20een%20goede%20communicatieadviseur.mp4/medium.jpg</video:thumbnail_loc><video:title>Video 1 Wat maakt iemand een goede communicatieadviseur</video:title><video:description>Video 1 Wat maakt iemand een goede communicatieadviseur</video:description><video:content_loc>https://www.hilst.nl/hubfs/Video%201%20Wat%20maakt%20iemand%20een%20goede%20communicatieadviseur.mp4</video:content_loc><video:duration>109</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Ron van der Jagt praten over beroepstrots </video:title><video:description>Ron van der Jagt praten over beroepstrots </video:description><video:content_loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4</video:content_loc><video:duration>615</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Crisiscommunicatie%20en%20Woordvoering:%20Tips%20van%20Ernst%20Moeksis.mp4/medium.jpg</video:thumbnail_loc><video:title>Crisiscommunicatie en Woordvoering: Tips van Ernst Moeksis</video:title><video:description>Ernst Moeksis deelt zijn expertise op het gebied van woordvoering, crisiscommunicatie en issuesmanagement. Met meer dan 30 jaar ervaring in het communicatievak en 25 jaar als trainer bij Van der Hilst Communicatie, helpt hij organisaties in moeilijke tijden. In deze video bespreekt hij de cruciale rol van woordvoering bij het beïnvloeden van opinies, het belang van scenario’s bij crisismanagement, en de drie sleutelfactoren voor succes: Scenariodenken, Omgevingsanalyse en Snelheid (SOS). Daarnaast legt Ernst uit waarom oefenen en innovatie essentieel zijn voor impactvolle communicatie. Benieuwd hoe je jouw communicatievaardigheden kunt versterken en crisisbestendig kunt worden? Bekijk de video!</video:description><video:content_loc>https://www.hilst.nl/hubfs/Crisiscommunicatie%20en%20Woordvoering:%20Tips%20van%20Ernst%20Moeksis.mp4</video:content_loc><video:duration>420</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>impact maken met communicatie</video:tag><video:tag>Van der Hilst</video:tag><video:tag>crisiscommunicatie tips</video:tag><video:tag>Ernst Moeksis</video:tag><video:tag>training woordvoering en crisiscommunicatie</video:tag><video:tag>communicatie in crisissituaties</video:tag><video:tag>woordvoering strategie</video:tag><video:tag>crisismanagement technieken</video:tag><video:tag>issuesmanagement communicatie</video:tag></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Skye%201080%20HD%20met%20ondertiteling.mp4/medium.jpg</video:thumbnail_loc><video:title>Skye 1080 HD met ondertiteling</video:title><video:description>Skye 1080 HD met ondertiteling</video:description><video:content_loc>https://www.hilst.nl/hubfs/Skye%201080%20HD%20met%20ondertiteling.mp4</video:content_loc><video:duration>505</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Janny%20HD1080%20met%20ondertiteling.mp4/medium.jpg</video:thumbnail_loc><video:title>Janny HD1080 met ondertiteling</video:title><video:description>Janny HD1080 met ondertiteling</video:description><video:content_loc>https://www.hilst.nl/hubfs/Janny%20HD1080%20met%20ondertiteling.mp4</video:content_loc><video:duration>460</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Video%202%20Over%20welke%20vaardigheden%20moet%20een%20adviseur%20beschikken.mp4/medium.jpg</video:thumbnail_loc><video:title>Video 2 Over welke vaardigheden moet een adviseur beschikken</video:title><video:description>Video 2 Over welke vaardigheden moet een adviseur beschikken</video:description><video:content_loc>https://www.hilst.nl/hubfs/Video%202%20Over%20welke%20vaardigheden%20moet%20een%20adviseur%20beschikken.mp4</video:content_loc><video:duration>124</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Interview-2.png</image:loc><image:caption>Interview-2</image:caption><image:title>Interview-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/twijfel.png</image:loc><image:caption>twijfel</image:caption><image:title>twijfel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Robot%20achter%20de%20computer%20Chat%20AI.jpeg</image:loc><image:caption>Robot achter de computer Chat AI</image:caption><image:title>Robot achter de computer Chat AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Jan-14-2025-12-54-13-6063-PM.jpg</image:loc><image:caption>1-Jan-14-2025-12-54-13-6063-PM</image:caption><image:title>1-Jan-14-2025-12-54-13-6063-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/robot%20die%20vragend%20kijkt.png</image:loc><image:caption>robot die vragend kijkt</image:caption><image:title>robot die vragend kijkt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur</image:caption><image:title>Folkert Reith Ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Kroeze%20_website.jpeg</image:loc><image:caption>Erik Kroeze _website</image:caption><image:title>Erik Kroeze _website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aandacht%20voor%20je%20CV.png</image:loc><image:caption>Aandacht voor je CV</image:caption><image:title>Aandacht voor je CV</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gids%20voor%20communicatieprofessionals%20AI%20in%20communicatie.jpg</image:loc><image:caption>Gids voor communicatieprofessionals AI in communicatie</image:caption><image:title>Gids voor communicatieprofessionals AI in communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Skye%205.jpg</image:loc><image:caption>Skye 5</image:caption><image:title>Skye 5</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2.%20Opleiden%20/Top%20Colleges/Tanja%20Jans-7245.jpg</image:loc><image:caption>Tanja Jans-7245</image:caption><image:title>Tanja Jans-7245</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Melissa%20van%20Rooijen-Van%20Houten.jpeg</image:loc><image:caption>Docent Melissa van Rooijen-Van Houten</image:caption><image:title>Docent Melissa van Rooijen-Van Houten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20met%20Peter%20Gons%20.jpeg</image:loc><image:caption>Video met Peter Gons </image:caption><image:title>Video met Peter Gons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Flexwerkplek.png</image:loc><image:caption>Flexwerkplek</image:caption><image:title>Flexwerkplek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20krabt%20verward%20op%20zijn%20hoofd%20bij%20de%20vraag%20je%20voelt%20weerstand%20bij%20je%20gesprekspartner%2c%20wat%20nu.jpg</image:loc><image:caption>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:caption><image:title>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Marjan%20Swart.jpg</image:loc><image:caption>Trainer Marjan Swart</image:caption><image:title>Trainer Marjan Swart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20woordvoerder%20als%20frontsoldaat.png</image:loc><image:caption>De woordvoerder als frontsoldaat</image:caption><image:title>De woordvoerder als frontsoldaat</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website_graffiti_formatted.png</image:loc><image:caption>website_graffiti_formatted</image:caption><image:title>website_graffiti_formatted</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Angela%20Martens%20bij%20rechtbank%20gebouw.png</image:loc><image:caption>Angela Martens bij rechtbank gebouw</image:caption><image:title>Angela Martens bij rechtbank gebouw</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20Senior%20adviseur%20Trends%20en%20Ontwikkeling.png</image:loc><image:caption>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:caption><image:title>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits_CM.png</image:loc><image:caption>Marcel Smits_CM</image:caption><image:title>Marcel Smits_CM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.png</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Pieter%20Bas%20Simons%20.jpeg</image:loc><image:caption>Pieter Bas Simons </image:caption><image:title>Pieter Bas Simons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Quotes%20over%20grensoverschrijdend%20gedrag%20(500%20x%20300%20px).jpg</image:loc><image:caption>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:caption><image:title>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ernst%204.jpg</image:loc><image:caption>Ernst 4</image:caption><image:title>Ernst 4</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Guido%20Rijnja.jpg</image:loc><image:caption>Guido Rijnja</image:caption><image:title>Guido Rijnja</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Marjan%20Swart%20Van%20der%20Hilst%20Communicatie%20blog.jpg</image:loc><image:caption>Marjan Swart Van der Hilst Communicatie blog</image:caption><image:title>Marjan Swart Van der Hilst Communicatie blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ontwikkelmanager%20_Lisette%20Kaptein.jpeg</image:loc><image:caption>Ontwikkelmanager _Lisette Kaptein</image:caption><image:title>Ontwikkelmanager _Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2-Apr-01-2025-01-56-45-7943-PM.jpg</image:loc><image:caption>2-Apr-01-2025-01-56-45-7943-PM</image:caption><image:title>2-Apr-01-2025-01-56-45-7943-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Social%20media.png</image:loc><image:caption>Social media</image:caption><image:title>Social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Commpas%20methode%20uitgelegd%20door%20Marcel%20Smits.jpg</image:loc><image:caption>Commpas methode uitgelegd door Marcel Smits</image:caption><image:title>Commpas methode uitgelegd door Marcel Smits</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast_Paul%20Gremmen.jpeg</image:loc><image:caption>Podcast_Paul Gremmen</image:caption><image:title>Podcast_Paul Gremmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Rishma%20Cats-Harinandansingh.jpg</image:loc><image:caption>Rishma Cats-Harinandansingh</image:caption><image:title>Rishma Cats-Harinandansingh</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20met%20quote%20over%20lenig%20schakelen%20in%20overheidscommunicatie..jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:caption><image:title>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ypie%20Veenstra.jpeg</image:loc><image:caption>Ypie Veenstra</image:caption><image:title>Ypie Veenstra</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Liza%20Luesink.jpeg</image:loc><image:caption>Docent Liza Luesink</image:caption><image:title>Docent Liza Luesink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%20van%20laptop%20met%201%20robothand%20en%201%20menselijke%20hand%20op%20toetsenbord.jpg</image:loc><image:caption>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:caption><image:title>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Wil%20Michels-1.jpeg</image:loc><image:caption>Docent Wil Michels-1</image:caption><image:title>Docent Wil Michels-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20november%202019/Patrick%20Regan%20website.jpg</image:loc><image:caption>Patrick Regan website</image:caption><image:title>Patrick Regan website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Esther%20Durekamp-website.jpeg</image:loc><image:caption>Esther Durekamp-website</image:caption><image:title>Esther Durekamp-website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Amanda%20Kloppenburg.png</image:loc><image:caption>Amanda Kloppenburg</image:caption><image:title>Amanda Kloppenburg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20microfoon.png</image:loc><image:caption>Podcast microfoon</image:caption><image:title>Podcast microfoon</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ronald%20van%20der%20Aart.jpeg</image:loc><image:caption>Ronald van der Aart</image:caption><image:title>Ronald van der Aart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wouter%20van%20Halen%20-%20Eelman.png</image:loc><image:caption>Wouter van Halen - Eelman</image:caption><image:title>Wouter van Halen - Eelman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Like%20or%20Dislike%20met%20duimpies%20omhoog%20en%20omlaag%20column%20over%20de%20inzet%20van%20social%20media.jpg</image:loc><image:caption>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:caption><image:title>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20augustus%202019/Trienke%20Damstra_Interview.jpg</image:loc><image:caption>Trienke Damstra_Interview</image:caption><image:title>Trienke Damstra_Interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Tim.jpg</image:loc><image:caption>Foto Tim</image:caption><image:title>Foto Tim</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boeken%20met%20een%20diplomahoedje%20er%20bovenop%20symbool%20voor%20kennis%20delen.jpg</image:loc><image:caption>Boeken met een diplomahoedje er bovenop symbool voor kennis delen</image:caption><image:title>Boeken met een diplomahoedje er bovenop symbool voor kennis delen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview%20Reint%20Jan%20over%20gedragsverandering.jpg</image:loc><image:caption>Interview Reint Jan over gedragsverandering</image:caption><image:title>Interview Reint Jan over gedragsverandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tjalling%20Damming%20en%20Hans%20Dorreboom.jpg</image:loc><image:caption>Tjalling Damming en Hans Dorreboom</image:caption><image:title>Tjalling Damming en Hans Dorreboom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Afbeelding%20Blog%20Lilian%20van%20Zandbrink.png</image:loc><image:caption>Afbeelding Blog Lilian van Zandbrink</image:caption><image:title>Afbeelding Blog Lilian van Zandbrink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Weg%20met%20de%20cliche%CC%81verhalen.png</image:loc><image:caption>Weg met de clichéverhalen</image:caption><image:title>Weg met de clichéverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.jpg</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vraagtekens%20over%20wat%20iemand%20een%20goede%20adviseur%20maakt.jpeg</image:loc><image:caption>Vraagtekens over wat iemand een goede adviseur maakt</image:caption><image:title>Vraagtekens over wat iemand een goede adviseur maakt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Teampower_Blog%20%20(1).jpg</image:loc><image:caption>Teampower_Blog  (1)</image:caption><image:title>Teampower_Blog  (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen-1.jpg</image:loc><image:caption>Hilke van Bergen-1</image:caption><image:title>Hilke van Bergen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Maj-Britt%20van%20Raalte.jpg</image:loc><image:caption>Docent Maj-Britt van Raalte</image:caption><image:title>Docent Maj-Britt van Raalte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/van%20der%20Hilst%20Communicatie%20C%20opleiding%201.png</image:loc><image:caption>van der Hilst Communicatie C opleiding 1</image:caption><image:title>van der Hilst Communicatie C opleiding 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Iacobien%20Riezebosch_Blogpagina.png</image:loc><image:caption>Docent Iacobien Riezebosch_Blogpagina</image:caption><image:title>Docent Iacobien Riezebosch_Blogpagina</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt.jpg</image:loc><image:caption>Ron van der Jagt</image:caption><image:title>Ron van der Jagt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Graciela%20de%20Windt.jpg</image:loc><image:caption>Graciela de Windt</image:caption><image:title>Graciela de Windt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yanny%201.jpg</image:loc><image:caption>Yanny 1</image:caption><image:title>Yanny 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2%20ballon%20als%20symbool%20voor%20situationeel%20adviseren%20Boze%20rode%20ballon%20bij%20Adviesgesprek%20A%2c%20blije%20gele%20ballon%20bij%20Adviesgesprek%20B.jpg</image:loc><image:caption>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:caption><image:title>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Opleidingsbudget%20blog%206%20argumenten_WS.png</image:loc><image:caption>Opleidingsbudget blog 6 argumenten_WS</image:caption><image:title>Opleidingsbudget blog 6 argumenten_WS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Toetsenbord%20met%20icoontjes%20rolstoel%2c%20symbool%20voor%20gehoorbeperking%2c%20symbool%20voor%20blinden%20en%20slechtzienden.jpeg</image:loc><image:caption>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:caption><image:title>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG.jpg</image:loc><image:caption>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:caption><image:title>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Anna%20van%20Mierlo_Communicatiespecialist%20VWS.jpeg</image:loc><image:caption>Anna van Mierlo_Communicatiespecialist VWS</image:caption><image:title>Anna van Mierlo_Communicatiespecialist VWS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/PatriciaMiks_Commprof.png</image:loc><image:caption>PatriciaMiks_Commprof</image:caption><image:title>PatriciaMiks_Commprof</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yvonne%20Meijer.jpg</image:loc><image:caption>Yvonne Meijer</image:caption><image:title>Yvonne Meijer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Newsroom.jpg</image:loc><image:caption>Newsroom</image:caption><image:title>Newsroom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Kranten.png</image:loc><image:caption>Kranten</image:caption><image:title>Kranten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Noud%20de%20Greef%20-%20Communicatieadviseur.jpg</image:loc><image:caption>Noud de Greef - Communicatieadviseur</image:caption><image:title>Noud de Greef - Communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.jpeg</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Huib%20Koeleman%20IMG_8561.jpg</image:loc><image:caption>Huib Koeleman IMG_8561</image:caption><image:title>Huib Koeleman IMG_8561</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-adviesvaardigheden-niveau-2</loc><lastmod>2026-07-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/marcel-smits</loc><lastmod>2025-01-06</lastmod></url><url><loc>https://www.hilst.nl/contact</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kantoor.png</image:loc><image:caption>Kantoor</image:caption><image:title>Kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kantoor-1.png</image:loc><image:caption>Kantoor-1</image:caption><image:title>Kantoor-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2024-02-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/echt-naar-elkaar-luisteren-is-bij-veel-organisaties-niet-vanzelfsprekend</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcasten...-maar-hoe-dan</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20microfoon.png</image:loc><image:caption>Podcast microfoon</image:caption><image:title>Podcast microfoon</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers</loc><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/mobile-dtails.jpg</image:loc><image:caption>mobile-dtails</image:caption><image:title>mobile-dtails</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20trainer%20en%20coach%20Ment%20Kuiper.jpeg</image:loc><image:caption>Docent, trainer en coach Ment Kuiper</image:caption><image:title>Docent, trainer en coach Ment Kuiper</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kirsten%20Jassies%20docent%20Inzet%20van%20social%20media.jpg</image:loc><image:caption>Kirsten Jassies docent Inzet van social media</image:caption><image:title>Kirsten Jassies docent Inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/banner-typ-1.jpg</image:loc><image:caption>banner-typ-1</image:caption><image:title>banner-typ-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20AI%20&amp;%20strategische%20content%20Niels%20van%20Laar.jpg</image:loc><image:caption>Trainer AI &amp; strategische content Niels van Laar</image:caption><image:title>Trainer AI &amp; strategische content Niels van Laar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini.jpg</image:loc><image:caption>Youssef Eddini</image:caption><image:title>Youssef Eddini</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trienke%20Damstra.jpeg</image:loc><image:caption>Trienke Damstra</image:caption><image:title>Trienke Damstra</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer Maaike Buijsman</image:caption><image:title>Trainer Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lilian%20van%20den%20Berg.jpeg</image:loc><image:caption>Lilian van den Berg</image:caption><image:title>Lilian van den Berg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Gert%20Slob.jpg</image:loc><image:caption>Gastdocent Gert Slob</image:caption><image:title>Gastdocent Gert Slob</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20overheidscommunicatie%20Corine%20Hoppenbrouwers.jpg</image:loc><image:caption>Docent overheidscommunicatie Corine Hoppenbrouwers</image:caption><image:title>Docent overheidscommunicatie Corine Hoppenbrouwers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Skye%20van%20Gooswilligen.jpg</image:loc><image:caption>Docent Skye van Gooswilligen</image:caption><image:title>Docent Skye van Gooswilligen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Paul%20van%20Lange.jpg</image:loc><image:caption>Paul van Lange</image:caption><image:title>Paul van Lange</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Voornveld.png</image:loc><image:caption>Inge van Voornveld</image:caption><image:title>Inge van Voornveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Senior%20Woordvoerder%20Erik%20Kroeze%20NS.jpeg</image:loc><image:caption>Docent Senior Woordvoerder Erik Kroeze NS</image:caption><image:title>Docent Senior Woordvoerder Erik Kroeze NS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Romy%20%20Feer.jpg</image:loc><image:caption>Romy  Feer</image:caption><image:title>Romy  Feer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Bregittha%20Nuyten%20.jpg</image:loc><image:caption>Docent Bregittha Nuyten </image:caption><image:title>Docent Bregittha Nuyten </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Lisa%20Kortekaas.jpg</image:loc><image:caption>Docent Lisa Kortekaas</image:caption><image:title>Docent Lisa Kortekaas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan%20Swart-docent%20foto.jpg</image:loc><image:caption>Marjan Swart-docent foto</image:caption><image:title>Marjan Swart-docent foto</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette.jpeg</image:loc><image:caption>Lisette</image:caption><image:title>Lisette</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpeg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Gidion%20Burgers.jpg</image:loc><image:caption>Gastdocent Gidion Burgers</image:caption><image:title>Gastdocent Gidion Burgers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Hans%20Boutellier.jpg</image:loc><image:caption>Docent Hans Boutellier</image:caption><image:title>Docent Hans Boutellier</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch</image:caption><image:title>Trainer Roosmarijn Busch</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Jaap%20de%20Bruin.jpg</image:loc><image:caption>Gastdocent Jaap de Bruin</image:caption><image:title>Gastdocent Jaap de Bruin</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20trainingsacteur%20Pieter%20de%20Jager.jpg</image:loc><image:caption>Trainer en trainingsacteur Pieter de Jager</image:caption><image:title>Trainer en trainingsacteur Pieter de Jager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Mark%20van%20Vuuren.jpeg</image:loc><image:caption>Docent Mark van Vuuren</image:caption><image:title>Docent Mark van Vuuren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Foto%20Guido%20Rijnja%20Blog.jpg</image:loc><image:caption>Foto Guido Rijnja Blog</image:caption><image:title>Foto Guido Rijnja Blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur-1.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur-1</image:caption><image:title>Folkert Reith Ontwikkeladviseur-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Lisa%20Holdijk.png</image:loc><image:caption>Trainer Lisa Holdijk</image:caption><image:title>Trainer Lisa Holdijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Maartje%20Snellen.jpg</image:loc><image:caption>Trainer Maartje Snellen</image:caption><image:title>Trainer Maartje Snellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Evelyne%20van%20Esveld.jpg</image:loc><image:caption>Gastdocent Evelyne van Esveld</image:caption><image:title>Gastdocent Evelyne van Esveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Charlotte%20Matthes.jpg</image:loc><image:caption>Charlotte Matthes</image:caption><image:title>Charlotte Matthes</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits-2.png</image:loc><image:caption>Marcel Smits-2</image:caption><image:title>Marcel Smits-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Peter%20Haan.jpeg</image:loc><image:caption>Docent en trainer Peter Haan</image:caption><image:title>Docent en trainer Peter Haan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Roderick%20Gielis.png</image:loc><image:caption>Docent Roderick Gielis</image:caption><image:title>Docent Roderick Gielis</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Onno%20Houtschild.jpg</image:loc><image:caption>Trainer Onno Houtschild</image:caption><image:title>Trainer Onno Houtschild</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20docent%20Marije%20Mens.jpeg</image:loc><image:caption>Trainer en docent Marije Mens</image:caption><image:title>Trainer en docent Marije Mens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Edi%20van%20Gelder.png</image:loc><image:caption>Edi van Gelder</image:caption><image:title>Edi van Gelder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Micheal%20Meyer.jpeg</image:loc><image:caption>Micheal Meyer</image:caption><image:title>Micheal Meyer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Nick%20van%20Gaalen.jpeg</image:loc><image:caption>Trainer Nick van Gaalen</image:caption><image:title>Trainer Nick van Gaalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ernst%20Moeksis.png</image:loc><image:caption>Ernst Moeksis</image:caption><image:title>Ernst Moeksis</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Carlo%20Eijkels.jpg</image:loc><image:caption>Docent Carlo Eijkels</image:caption><image:title>Docent Carlo Eijkels</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/TRAINER%20ADVIESVAARDIGHEDEN%20REBEKKA%20VAN%20HEES.jpg</image:loc><image:caption>TRAINER ADVIESVAARDIGHEDEN REBEKKA VAN HEES</image:caption><image:title>TRAINER ADVIESVAARDIGHEDEN REBEKKA VAN HEES</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Reint%20Jan%20Renes.jpg</image:loc><image:caption>Gastdocent Reint Jan Renes</image:caption><image:title>Gastdocent Reint Jan Renes</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Niels%20van%20Laar.png</image:loc><image:caption>Niels van Laar</image:caption><image:title>Niels van Laar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Janny%20van%20der%20Vliet_docent%2c%20mentor%20en%20trainer.png</image:loc><image:caption>Janny van der Vliet_docent, mentor en trainer</image:caption><image:title>Janny van der Vliet_docent, mentor en trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Patrick%20van%20Thiel.jpg</image:loc><image:caption>Docent Patrick van Thiel</image:caption><image:title>Docent Patrick van Thiel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers-2.jpg</image:loc><image:caption>Carolien Schoenmakers-2</image:caption><image:title>Carolien Schoenmakers-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kim%20van%20der%20Wegen.png</image:loc><image:caption>Kim van der Wegen</image:caption><image:title>Kim van der Wegen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Irene%20Koel.jpg</image:loc><image:caption>Gastdocent Irene Koel</image:caption><image:title>Gastdocent Irene Koel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen.jpg</image:loc><image:caption>Trainer Tom Compaijen</image:caption><image:title>Trainer Tom Compaijen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20&amp;%20docent%20Liesbeth%20Louwerens.png</image:loc><image:caption>Trainer &amp; docent Liesbeth Louwerens</image:caption><image:title>Trainer &amp; docent Liesbeth Louwerens</image:title></image:image><lastmod>2021-12-13</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/hilke-van-bergen</loc><lastmod>2022-09-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-hoe-ai-jouw-beste-assistent-wordt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast_Paul%20Gremmen.jpeg</image:loc><image:caption>Podcast_Paul Gremmen</image:caption><image:title>Podcast_Paul Gremmen</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/nick-van-gaalen</loc><lastmod>2022-12-13</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/interview-mark-van-der-roer-ministerie-vws</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/rebekka-van-hees</loc><lastmod>2025-06-24</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-executive-communicatieprofessional-d</loc><lastmod>2026-08-17</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-x-factor-naming-en-shaming-als-dagelijkse-kost</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Like%20or%20Dislike%20met%20duimpies%20omhoog%20en%20omlaag%20column%20over%20de%20inzet%20van%20social%20media.jpg</image:loc><image:caption>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:caption><image:title>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vera%20de%20Witte.jpg</image:loc><image:caption>Vera de Witte</image:caption><image:title>Vera de Witte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/brochure-opleiding-communicatieprofessional</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO_Instelling.jpg</image:loc><image:caption>CRKBO_Instelling</image:caption><image:title>CRKBO_Instelling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/transparent%20background.png</image:loc><image:caption>transparent background</image:caption><image:title>transparent background</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Cedeo%20Open%20opleidingen.png</image:loc><image:caption>Cedeo Open opleidingen</image:caption><image:title>Cedeo Open opleidingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Deelnemers%20samenwerken%202%20(groeien%20in%20je%20rol).jpg</image:loc><image:caption>Deelnemers samenwerken 2 (groeien in je rol)</image:caption><image:title>Deelnemers samenwerken 2 (groeien in je rol)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Scherm%C2%ADafbeelding%202026-03-12%20om%2015.09.28.png</image:loc><image:caption>Scherm­afbeelding 2026-03-12 om 15.09.28</image:caption><image:title>Scherm­afbeelding 2026-03-12 om 15.09.28</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Email-handtekening/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Van_der_Hilst_Deelnemers%20samenwerken-Foto%20bovenaan%20voor%20banner.jpg</image:loc><image:caption>Van_der_Hilst_Deelnemers samenwerken-Foto bovenaan voor banner</image:caption><image:title>Van_der_Hilst_Deelnemers samenwerken-Foto bovenaan voor banner</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatie-is-meer-dan-zenden-het-is-luisteren-verbinden-en-handelen-vanuit-wederzijds-begrip</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2-Apr-01-2025-01-56-45-7943-PM.jpg</image:loc><image:caption>2-Apr-01-2025-01-56-45-7943-PM</image:caption><image:title>2-Apr-01-2025-01-56-45-7943-PM</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/patrick-van-thiel</loc><lastmod>2023-10-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hilke-van-bergen-over-reputatie-en-corporate-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.jpeg</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-ai-voor-communicatieprofessionals</loc><lastmod>2026-01-19</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lilian-van-den-berg</loc><lastmod>2022-02-01</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/newsroomen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Newsroom.jpg</image:loc><image:caption>Newsroom</image:caption><image:title>Newsroom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-actief-en-effectief-in-mediacontacten</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/6-argumenten-om-opleidingsbudget-vrij-te-krijgen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Opleidingsbudget%20blog%206%20argumenten_WS.png</image:loc><image:caption>Opleidingsbudget blog 6 argumenten_WS</image:caption><image:title>Opleidingsbudget blog 6 argumenten_WS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/erik-kroeze</loc><lastmod>2023-01-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/toename-inschrijvingen-communicatieprofessionals-kvk</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Yvonne%20Meijer.jpg</image:loc><image:caption>Yvonne Meijer</image:caption><image:title>Yvonne Meijer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/museummensen-spreken-overal-dezelfde-museumtaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2026-06-25</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/patrick-regan-missie-van-een-verhalenverteller</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20november%202019/Patrick%20Regan%20website.jpg</image:loc><image:caption>Patrick Regan website</image:caption><image:title>Patrick Regan website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/michael-meyer</loc><lastmod>2021-12-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/hans-boutellier</loc><lastmod>2026-02-24</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/tom-compaijen</loc><lastmod>2026-06-16</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/lees-dit-w%C3%A9l-10-ai-valkuilen-die-je-werk-ongemerkt-be%C3%AFnvloeden</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/van-begeleider-van-militaire-straaljagers-naar-woordvoerder-in-de-geestelijke-gezondheidszorg</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wouter%20van%20Halen%20-%20Eelman.png</image:loc><image:caption>Wouter van Halen - Eelman</image:caption><image:title>Wouter van Halen - Eelman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/ontwikkeladvies</loc><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/compas.png</image:loc><image:caption>compas</image:caption><image:title>compas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/rocket.png</image:loc><image:caption>rocket</image:caption><image:title>rocket</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette.jpeg</image:loc><image:caption>Lisette</image:caption><image:title>Lisette</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/phone.png</image:loc><image:caption>phone</image:caption><image:title>phone</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/questionmark.png</image:loc><image:caption>questionmark</image:caption><image:title>questionmark</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur-1.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur-1</image:caption><image:title>Folkert Reith Ontwikkeladviseur-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan%20Swart-docent%20foto.jpg</image:loc><image:caption>Marjan Swart-docent foto</image:caption><image:title>Marjan Swart-docent foto</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kopie%20van%20Beelden%20social%20posts%20februari%20(500%20x%20500%20px)%20(4).jpg</image:loc><image:caption>Kopie van Beelden social posts februari (500 x 500 px) (4)</image:caption><image:title>Kopie van Beelden social posts februari (500 x 500 px) (4)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2024-03-07</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/liesbeth-dohmen</loc><lastmod>2026-02-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-der-hilst-podcast-interne-communicatie-in-het-hybride-werken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Huib%20Koeleman%20IMG_8561.jpg</image:loc><image:caption>Huib Koeleman IMG_8561</image:caption><image:title>Huib Koeleman IMG_8561</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/angela-martens-communicatie-is-het-geven-van-denkkracht</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Visie%20op%20het%20vak%202.png</image:loc><image:caption>Visie op het vak 2</image:caption><image:title>Visie op het vak 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Angela%20Martens%20bij%20rechtbank%20gebouw.png</image:loc><image:caption>Angela Martens bij rechtbank gebouw</image:caption><image:title>Angela Martens bij rechtbank gebouw</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/denkkracht.png</image:loc><image:caption>denkkracht</image:caption><image:title>denkkracht</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/digitale-toegankelijkheid-communiceren-voor-iedereen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Toetsenbord%20met%20icoontjes%20rolstoel%2c%20symbool%20voor%20gehoorbeperking%2c%20symbool%20voor%20blinden%20en%20slechtzienden.jpeg</image:loc><image:caption>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:caption><image:title>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/gert-slob-van-den-akker</loc><lastmod>2025-01-16</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/kim-van-der-aa-van-der-wegen</loc><lastmod>2023-04-13</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/roderick-gielis</loc><lastmod>2025-07-28</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/trienke-damstra</loc><lastmod>2021-12-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/ernst-moeksis</loc><lastmod>2021-12-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/strategische-communicatie-begint-niet-bij-een-titel</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%202021_logo%20vierkant_RGB.png</image:loc><image:caption>Van der Hilst 2021_logo vierkant_RGB</image:caption><image:title>Van der Hilst 2021_logo vierkant_RGB</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><lastmod>2026-05-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/misschien-kun-je-het-allang-maar-wil-je-het-ook-echt-snappen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2026-03-25</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lisa-holdijk</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-der-hilst-podcast</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Wil%20Michels-1.jpeg</image:loc><image:caption>Docent Wil Michels-1</image:caption><image:title>Docent Wil Michels-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/neem-de-regie-over-jouw-media-interview</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini.png</image:loc><image:caption>Youssef Eddini</image:caption><image:title>Youssef Eddini</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-senior-woordvoerder</loc><lastmod>2026-09-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hoe-ontwikkel-je-samen-teamkracht</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Teampower_Blog%20%20(1).jpg</image:loc><image:caption>Teampower_Blog  (1)</image:caption><image:title>Teampower_Blog  (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview-2.png</image:loc><image:caption>Interview-2</image:caption><image:title>Interview-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/blog%20en%20interviews.png</image:loc><image:caption>blog en interviews</image:caption><image:title>blog en interviews</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/romy-feer</loc><lastmod>2024-12-03</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waarom-jij-je-als-commprof-moet-verdiepen-in-chatgpt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Robot%20achter%20de%20computer%20Chat%20AI.jpeg</image:loc><image:caption>Robot achter de computer Chat AI</image:caption><image:title>Robot achter de computer Chat AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/carlo-eijkels</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-overheidscommunicatie-tools</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/basisopleiding-woordvoering</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/folkert-reith</loc><lastmod>2023-06-15</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/basisopleiding-communicatie-a</loc><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/praten-over-beroepstrots-met-ron-van-der-jagt</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Ron van der Jagt praten over beroepstrots </video:title><video:description>Ron van der Jagt praten over beroepstrots </video:description><video:content_loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4</video:content_loc><video:duration>615</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt.jpg</image:loc><image:caption>Ron van der Jagt</image:caption><image:title>Ron van der Jagt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/inclusief-schrijven-is-slimme-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Widget%20toegankelijkheid.png</image:loc><image:caption>Widget toegankelijkheid</image:caption><image:title>Widget toegankelijkheid</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/toekomstige-communicatieberoepen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/historisch-besef-het-clubgevoel-en-de-invloed-van-aanpalende-vakgebieden</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur</image:caption><image:title>Folkert Reith Ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/ronald-van-der-aart-woordvoerder</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ronald%20van%20der%20Aart.jpeg</image:loc><image:caption>Ronald van der Aart</image:caption><image:title>Ronald van der Aart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/home-staging</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/time.png</image:loc><image:caption>time</image:caption><image:title>time</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-time.png</image:loc><image:caption>focus-time</image:caption><image:title>focus-time</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/contact.png</image:loc><image:caption>contact</image:caption><image:title>contact</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/home-bg-1.jpg</image:loc><image:caption>home-bg-1</image:caption><image:title>home-bg-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/home-bg.jpg</image:loc><image:caption>home-bg</image:caption><image:title>home-bg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/hilst-white.svg</image:loc><image:caption>hilst-white</image:caption><image:title>hilst-white</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/up-arrow.png</image:loc><image:caption>up-arrow</image:caption><image:title>up-arrow</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/7.%20Fotos%20diversen/SNI_4929.jpg</image:loc><image:caption>SNI_4929</image:caption><image:title>SNI_4929</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-idea.png</image:loc><image:caption>focus-idea</image:caption><image:title>focus-idea</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/map-marker.png</image:loc><image:caption>map-marker</image:caption><image:title>map-marker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CC%203.%20Templates/Hilst%20Medewerkers/CASPER.png</image:loc><image:caption>CASPER</image:caption><image:title>CASPER</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/divider.png</image:loc><image:caption>divider</image:caption><image:title>divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/signature.png</image:loc><image:caption>signature</image:caption><image:title>signature</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CC%203.%20Templates/Hilst%20Medewerkers/SIMONE.png</image:loc><image:caption>SIMONE</image:caption><image:title>SIMONE</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/calendar.png</image:loc><image:caption>calendar</image:caption><image:title>calendar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/image-2018-04-26-1.jpg</image:loc><image:caption>image-2018-04-26-1</image:caption><image:title>image-2018-04-26-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CC%203.%20Templates/Hilst%20Medewerkers/WOUTER.png</image:loc><image:caption>WOUTER</image:caption><image:title>WOUTER</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/image-1.jpg</image:loc><image:caption>image-1</image:caption><image:title>image-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/3.%20Trainen/2.%20Fotos/adviesvaardigheden-gevorderd-1024x666-1.jpg</image:loc><image:caption>adviesvaardigheden-gevorderd-1024x666-1</image:caption><image:title>adviesvaardigheden-gevorderd-1024x666-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Crossmediaal%20schrijven.jpg</image:loc><image:caption>Crossmediaal schrijven</image:caption><image:title>Crossmediaal schrijven</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/client-1.png</image:loc><image:caption>client-1</image:caption><image:title>client-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/hilst-color.svg</image:loc><image:caption>hilst-color</image:caption><image:title>hilst-color</image:title></image:image><lastmod>2017-12-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/van-rooksignalen-en-postduiven-tot-snaps-en-threads</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/website_graffiti_formatted.png</image:loc><image:caption>website_graffiti_formatted</image:caption><image:title>website_graffiti_formatted</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandere%20vaardigheden%20commprof.jpg</image:loc><image:caption>Verandere vaardigheden commprof</image:caption><image:title>Verandere vaardigheden commprof</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-interne-communicatie</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/welk-communicatiemodel-is-perfect-voor-jouw-communicatievraagstuk</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20strategie%C3%ABn%2c%20methoden%20en%20rollen.jpg</image:loc><image:caption>Interne Communicatie strategieën, methoden en rollen</image:caption><image:title>Interne Communicatie strategieën, methoden en rollen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpeg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/je-kunt-pas-echt-impact-maken-als-je-de-inhoud-begrijpt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-08-12</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/van-be-good-and-tell-it-naar-communicatie-als-strategisch-onderdeel-van-organisaties</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruitkijken.png</image:loc><image:caption>Vooruitkijken</image:caption><image:title>Vooruitkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tjalling%20Damming%20en%20Hans%20Dorreboom.jpg</image:loc><image:caption>Tjalling Damming en Hans Dorreboom</image:caption><image:title>Tjalling Damming en Hans Dorreboom</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/skye-jo%C3%A3o-van-gooswilligen</loc><lastmod>2026-10-13</lastmod></url><url><loc>https://www.hilst.nl/club-hilst</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/11.%20Club%20Hilst/Club%20Hilst-02.svg</image:loc><image:caption>Club Hilst-02</image:caption><image:title>Club Hilst-02</image:title></image:image><lastmod>2026-06-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-echte-winst-zit-in-luisteren-vragen-stellen-en-aanwezig-zijn</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boek%20Overheidscommunicatie%20voor%20professionals.jpg</image:loc><image:caption>Boek Overheidscommunicatie voor professionals</image:caption><image:title>Boek Overheidscommunicatie voor professionals</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/terugkijken-met-hugo-dittmar</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-woordvoerder-frontsoldaat-met-kompas</loc><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20woordvoerder%20als%20frontsoldaat.png</image:loc><image:caption>De woordvoerder als frontsoldaat</image:caption><image:title>De woordvoerder als frontsoldaat</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/chris-mulder</loc><lastmod>2026-02-24</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/zonder-communicatie-staat-alles-stil</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Essay%20beroepstrots%20(1).jpg</image:loc><image:caption>Essay beroepstrots (1)</image:caption><image:title>Essay beroepstrots (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Getekend%20verslag%20van%20de%20kennissessie%20Beroepstrots.jpg</image:loc><image:caption>Getekend verslag van de kennissessie Beroepstrots</image:caption><image:title>Getekend verslag van de kennissessie Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots%20kennissessie%20.jpg</image:loc><image:caption>De kracht van trots kennissessie </image:caption><image:title>De kracht van trots kennissessie </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatiewerk-bij-de-overheid-groot-empathisch-vermogen-een-must</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/edi-van-gelder</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatie-is-mijn-manier-om-een-bijdrage-te-leveren-aan-een-duurzamere-toekomst</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/stevig-in-je-rol</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-iacobien-riezebosch</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Iacobien%20Riezebosch_Blogpagina.png</image:loc><image:caption>Docent Iacobien Riezebosch_Blogpagina</image:caption><image:title>Docent Iacobien Riezebosch_Blogpagina</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/trainer-aan-het-woord-edi-van-gelder</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/praten-over-beroepstrots-met-sarah-mu%C3%B1oz-grootveld</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/youssef-eddini</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/peter-haan</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/borre-benjamins</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/mark-van-vuuren-stel-een-vraag</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Janny%20HD1080%20met%20ondertiteling.mp4/medium.jpg</video:thumbnail_loc><video:title>Janny HD1080 met ondertiteling</video:title><video:description>Janny HD1080 met ondertiteling</video:description><video:content_loc>https://www.hilst.nl/hubfs/Janny%20HD1080%20met%20ondertiteling.mp4</video:content_loc><video:duration>460</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yanny%201.jpg</image:loc><image:caption>Yanny 1</image:caption><image:title>Yanny 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%202021_logo%20vierkant_RGB.png</image:loc><image:caption>Van der Hilst 2021_logo vierkant_RGB</image:caption><image:title>Van der Hilst 2021_logo vierkant_RGB</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2026-08-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/een-bmw-hoeft-niet-altijd.-soms-is-een-toyota-aygo-ook-goed-genoeg</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Jan-14-2025-12-54-13-6063-PM.jpg</image:loc><image:caption>1-Jan-14-2025-12-54-13-6063-PM</image:caption><image:title>1-Jan-14-2025-12-54-13-6063-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/wat-overheidscommunicatie-boeiend-%C3%A9n-complex-maakt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><lastmod>2026-08-25</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/adviseren-gaat-in-essentie-over-echt-luisteren-naar-jezelf-en-naar-de-ander</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/newsroom-checklist</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2.%20Opleiden%20/Top%20Colleges/Tanja%20Jans-7245.jpg</image:loc><image:caption>Tanja Jans-7245</image:caption><image:title>Tanja Jans-7245</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Newsroom_infographic%20(2).jpg</image:loc><image:caption>Newsroom_infographic (2)</image:caption><image:title>Newsroom_infographic (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/verandercommunicatie-praktische-tips-die-je-kunt-toepassen-in-jouw-werkomgeving</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inspirerende%20praktijkverhalen.png</image:loc><image:caption>Inspirerende praktijkverhalen</image:caption><image:title>Inspirerende praktijkverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/praktische%20tips.png</image:loc><image:caption>praktische tips</image:caption><image:title>praktische tips</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/inzichten%20van%20vakexperts.jpg</image:loc><image:caption>inzichten van vakexperts</image:caption><image:title>inzichten van vakexperts</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-der-hilst-podcast-digitale-trends-in-het-communicatievak</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ontwikkelmanager%20_Lisette%20Kaptein.jpeg</image:loc><image:caption>Ontwikkelmanager _Lisette Kaptein</image:caption><image:title>Ontwikkelmanager _Lisette Kaptein</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waarom-innoveren-een-must-is</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/vooruitkijken-met-carolien-schoenmakers</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/coaching</loc><lastmod>2025-10-06</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lisa-kortekaas</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-adviesvaardigheden-niveau-3</loc><lastmod>2026-07-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/contentcreatie-als-spel</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/vooruitkijken-met-huib-koeleman</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-interne-communicatie-bij-verandering</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/ernst-moeksis-denk-bij-crisiscommunicatie-aan-sos</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ernst%204.jpg</image:loc><image:caption>Ernst 4</image:caption><image:title>Ernst 4</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-van-ongemakkelijk-gesprek-naar-het-juiste-advies-softskills-in-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Marjan%20Swart.jpg</image:loc><image:caption>Trainer Marjan Swart</image:caption><image:title>Trainer Marjan Swart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/grote-woorden-in-de-hashtag-metoo-discussie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Quotes%20over%20grensoverschrijdend%20gedrag%20(500%20x%20300%20px).jpg</image:loc><image:caption>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:caption><image:title>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vera%20de%20Witte.jpg</image:loc><image:caption>Vera de Witte</image:caption><image:title>Vera de Witte</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/kun-je-even</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/zo-gebruiken-communicatieprofessionals-social-media-in-2025-inzichten-en-dilemmas</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inzet%20social%20media%20voor%20zakelijk%20gebruik.jpg</image:loc><image:caption>Inzet social media voor zakelijk gebruik</image:caption><image:title>Inzet social media voor zakelijk gebruik</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/regie-houden-op-een-crisis-voor-tijdens-en-na</loc><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Sr.%20Woordvoerder.jpg</image:loc><image:caption>Foto Sr. Woordvoerder</image:caption><image:title>Foto Sr. Woordvoerder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Insta%20post%20Sr.%20Woordvoerder%20najaar%202023.jpg</image:loc><image:caption>Insta post Sr. Woordvoerder najaar 2023</image:caption><image:title>Insta post Sr. Woordvoerder najaar 2023</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/met-commpas-maak-je-als-het-ware-een-foto-van-jezelf-als-communicatieprofessional</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Commpas%20methode%20uitgelegd%20door%20Marcel%20Smits.jpg</image:loc><image:caption>Commpas methode uitgelegd door Marcel Smits</image:caption><image:title>Commpas methode uitgelegd door Marcel Smits</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/problemen-die-zijn-juist-interessant-hoe-de-methode-dilemmalogica-in-je-voordeel-werkt</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Guido%20Rijnja.jpg</image:loc><image:caption>Guido Rijnja</image:caption><image:title>Guido Rijnja</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/durf-te-denken-in-dilemmas</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Foto%20Guido%20Rijnja%20Blog.jpg</image:loc><image:caption>Foto Guido Rijnja Blog</image:caption><image:title>Foto Guido Rijnja Blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/twijfel.png</image:loc><image:caption>twijfel</image:caption><image:title>twijfel</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/ment-kuiper</loc><lastmod>2026-08-31</lastmod></url><url><loc>https://www.hilst.nl/contact-bedankt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/in-gesprek-met-reint-jan-renes-over-gedrag-communicatie-en-klimaat</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview%20Reint%20Jan%20over%20gedragsverandering.jpg</image:loc><image:caption>Interview Reint Jan over gedragsverandering</image:caption><image:title>Interview Reint Jan over gedragsverandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boek%20Reint%20Jan%20Renes%20en%20Helga%20van%20Leur.jpg</image:loc><image:caption>Boek Reint Jan Renes en Helga van Leur</image:caption><image:title>Boek Reint Jan Renes en Helga van Leur</image:title></image:image><lastmod>2026-05-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/weg-met-de-clich%C3%A9verhalen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Weg%20met%20de%20cliche%CC%81verhalen.png</image:loc><image:caption>Weg met de clichéverhalen</image:caption><image:title>Weg met de clichéverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-adviesvaardigheden-niveau-1</loc><lastmod>2026-07-20</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/met-communicatie-en-empathie-een-brug-slaan-tussen-verschillende-doelgroepen</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Esther%20Durekamp-website.jpeg</image:loc><image:caption>Esther Durekamp-website</image:caption><image:title>Esther Durekamp-website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruitkijken.png</image:loc><image:caption>Vooruitkijken</image:caption><image:title>Vooruitkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/maatschappelijke-druk-heeft-steeds-meer-invloed-op-issues-en-crises</loc><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Onno%20Houtschild.jpg</image:loc><image:caption>Trainer Onno Houtschild</image:caption><image:title>Trainer Onno Houtschild</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen-1.jpg</image:loc><image:caption>Trainer Tom Compaijen-1</image:caption><image:title>Trainer Tom Compaijen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Maartje%20Snellen.jpg</image:loc><image:caption>Trainer Maartje Snellen</image:caption><image:title>Trainer Maartje Snellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/creatief-schrijven-met-ai-jij-maakt-het-verschil</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20&amp;%20docent%20Liesbeth%20Louwerens.png</image:loc><image:caption>Trainer &amp; docent Liesbeth Louwerens</image:caption><image:title>Trainer &amp; docent Liesbeth Louwerens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2026-10-07</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-communicatieprofessional-b</loc><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:caption><image:title>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Deelnemers opleiding Senior Communicatieprofessional</image:caption><image:title>Deelnemers opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/3-3.jpg</image:loc><image:caption>3-3</image:caption><image:title>3-3</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20interview.jpg</image:loc><image:caption>Video interview</image:caption><image:title>Video interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatieve%20communicatieprofessional%20aan%20het%20schrijven.jpg</image:loc><image:caption>Creatieve communicatieprofessional aan het schrijven</image:caption><image:title>Creatieve communicatieprofessional aan het schrijven</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/interne%20Communicatie.jpg</image:loc><image:caption>interne Communicatie</image:caption><image:title>interne Communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/training%20Adviesvaardigheden%20niveau%202.jpg</image:loc><image:caption>training Adviesvaardigheden niveau 2</image:caption><image:title>training Adviesvaardigheden niveau 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainers%20voor%20scrumwand%20(500%20x%20350%20px).png</image:loc><image:caption>Trainers voor scrumwand (500 x 350 px)</image:caption><image:title>Trainers voor scrumwand (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wil%20Michels-2.jpeg</image:loc><image:caption>Wil Michels-2</image:caption><image:title>Wil Michels-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Samenwerken%20tijdens%20opleiding-%20Overheidscommunicatie.jpg</image:loc><image:caption>Samenwerken tijdens opleiding- Overheidscommunicatie</image:caption><image:title>Samenwerken tijdens opleiding- Overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20training%20Overheidscommunicatie%20tools.jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:caption><image:title>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Training%20Adviesvaardigheden.jpg</image:loc><image:caption>Training Adviesvaardigheden</image:caption><image:title>Training Adviesvaardigheden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Eerste%20lesbijeenkomst%20Senior%20Woordvoerder-2.jpeg</image:loc><image:caption>Eerste lesbijeenkomst Senior Woordvoerder-2</image:caption><image:title>Eerste lesbijeenkomst Senior Woordvoerder-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Adviesgesprek%20vrouw%20in%20gesprek%20met%20man.jpeg</image:loc><image:caption>Adviesgesprek vrouw in gesprek met man</image:caption><image:title>Adviesgesprek vrouw in gesprek met man</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Coachgesprek.jpg</image:loc><image:caption>Coachgesprek</image:caption><image:title>Coachgesprek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Les%20tijdens%20de%20Co.jpg</image:loc><image:caption>Les tijdens de Co</image:caption><image:title>Les tijdens de Co</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20basisopleiding%20Woordvoering%20aan%20de%20wandel.jpg</image:loc><image:caption>Deelnemers basisopleiding Woordvoering aan de wandel</image:caption><image:title>Deelnemers basisopleiding Woordvoering aan de wandel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20voor%20de%20klas.jpg</image:loc><image:caption>Docent voor de klas</image:caption><image:title>Docent voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding</image:caption><image:title>Aan de slag met een oefening in de opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20overleg%20voor%20scrumwand.png</image:loc><image:caption>Foto overleg voor scrumwand</image:caption><image:title>Foto overleg voor scrumwand</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Opleiding%20Executive%20Communicatieprofessional%20.jpg</image:loc><image:caption>Opleiding Executive Communicatieprofessional </image:caption><image:title>Opleiding Executive Communicatieprofessional </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatief%20aan%20het%20brainstormen.jpg</image:loc><image:caption>Creatief aan het brainstormen</image:caption><image:title>Creatief aan het brainstormen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20schrijft%20help%20geen%20inspiratie.jpeg</image:loc><image:caption>Vrouw schrijft help geen inspiratie</image:caption><image:title>Vrouw schrijft help geen inspiratie</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/favoriete-flexwerkplekken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Flexwerkplek.png</image:loc><image:caption>Flexwerkplek</image:caption><image:title>Flexwerkplek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/DOWNLOADS%20ADVENTSKALENDER/Favoriete%20Flexwerkplekken%20voor%20commprofs_TIP%207_Infographic%20(1).png</image:loc><image:caption>Favoriete Flexwerkplekken voor commprofs_TIP 7_Infographic (1)</image:caption><image:title>Favoriete Flexwerkplekken voor commprofs_TIP 7_Infographic (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/evelyne-esveld</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waarom-anderen-communicatie-nog-te-vaak-als-uitvoerend-zien-en-hoe-jij-dat-doorbreekt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://www.hilst.nl/leveringsvoorwaarden</loc><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2026-06-08</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/uitdagende-communicatierol-binnen-en-buiten-de-muren-van-de-forensische-zorg</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ypie%20Veenstra.jpeg</image:loc><image:caption>Ypie Veenstra</image:caption><image:title>Ypie Veenstra</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/omgevingsbewustzijn</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Afbeelding%20Blog%20Lilian%20van%20Zandbrink.png</image:loc><image:caption>Afbeelding Blog Lilian van Zandbrink</image:caption><image:title>Afbeelding Blog Lilian van Zandbrink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/onno-houtschild</loc><lastmod>2023-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/trainer-aan-het-woord-chris-mulder</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-overheidscommunicatie</loc><lastmod>2026-10-08</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/het-grow-model</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/woordvoering-is-een-vak</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ronald%20van%20der%20Aart.jpeg</image:loc><image:caption>Ronald van der Aart</image:caption><image:title>Ronald van der Aart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/roosmarijn-busch</loc><lastmod>2022-03-10</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/interview-met-hoofd-mediarelaties-van-ns-erik-kroeze</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Kroeze%20_website.jpeg</image:loc><image:caption>Erik Kroeze _website</image:caption><image:title>Erik Kroeze _website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/bregittha-nuyten</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/verhalen-die-raken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Rishma%20Cats-Harinandansingh.jpg</image:loc><image:caption>Rishma Cats-Harinandansingh</image:caption><image:title>Rishma Cats-Harinandansingh</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20topcolleges/RishmaCats-Harinandansingh.jpg</image:loc><image:caption>RishmaCats-Harinandansingh</image:caption><image:title>RishmaCats-Harinandansingh</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/roosmarijn-busch-hoe-blijf-je-bij-in-het-oerwoud-van-online-communicatiemiddelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-senior-communicatieprofessional-c</loc><lastmod>2026-08-11</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-innovatie-in-communicatie</loc><lastmod>2026-09-24</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/je-hebt-niets-aan-een-communicatiestrategie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler%20en%20Peter.png</image:loc><image:caption>Betteke van Ruler en Peter</image:caption><image:title>Betteke van Ruler en Peter</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Noud%20de%20Greef%20-%20Communicatieadviseur.jpg</image:loc><image:caption>Noud de Greef - Communicatieadviseur</image:caption><image:title>Noud de Greef - Communicatieadviseur</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/charlotte-matthes</loc><lastmod>2026-05-27</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatie-en-gedragsverandering</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/groeien-in-jouw-strategische-communicatierol</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20Augustus%202023/Marjan%20Swart.png</image:loc><image:caption>Marjan Swart</image:caption><image:title>Marjan Swart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%202021_logo%20vierkant_RGB.png</image:loc><image:caption>Van der Hilst 2021_logo vierkant_RGB</image:caption><image:title>Van der Hilst 2021_logo vierkant_RGB</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/omv-betteke-van-ruler</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.png</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers-1.jpg</image:loc><image:caption>Carolien Schoenmakers-1</image:caption><image:title>Carolien Schoenmakers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20Esther%20Durenkamp%20(1).jpg</image:loc><image:caption>Vooruitkijken met Esther Durenkamp (1)</image:caption><image:title>Vooruitkijken met Esther Durenkamp (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Oct-09-2024-09-22-51-7335-AM.jpg</image:loc><image:caption>1-Oct-09-2024-09-22-51-7335-AM</image:caption><image:title>1-Oct-09-2024-09-22-51-7335-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tjalling%20Damming%20en%20Hans%20Dorreboom.jpg</image:loc><image:caption>Tjalling Damming en Hans Dorreboom</image:caption><image:title>Tjalling Damming en Hans Dorreboom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Guido%20Rijnja%20over%20communicatiebeleid.png</image:loc><image:caption>Guido Rijnja over communicatiebeleid</image:caption><image:title>Guido Rijnja over communicatiebeleid</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto-10.jpg</image:loc><image:caption>foto-10</image:caption><image:title>foto-10</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen-1.jpg</image:loc><image:caption>Hilke van Bergen-1</image:caption><image:title>Hilke van Bergen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Maj-Britt%20van%20Raalte%20Teamwork-1.jpg</image:loc><image:caption>Maj-Britt van Raalte Teamwork-1</image:caption><image:title>Maj-Britt van Raalte Teamwork-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Henk%20en%20Joke%20van%20der%20Hilst.jpg</image:loc><image:caption>Henk en Joke van der Hilst</image:caption><image:title>Henk en Joke van der Hilst</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt.jpg</image:loc><image:caption>Ron van der Jagt</image:caption><image:title>Ron van der Jagt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website_graffiti_formatted.png</image:loc><image:caption>website_graffiti_formatted</image:caption><image:title>website_graffiti_formatted</image:title></image:image><lastmod>2025-07-30</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/voorkom-valkuilen-tijdens-perscontact-in-crisistijd</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Insta%20post%20Sr.%20Woordvoerder%20najaar%202023-1.jpg</image:loc><image:caption>Insta post Sr. Woordvoerder najaar 2023-1</image:caption><image:title>Insta post Sr. Woordvoerder najaar 2023-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Sr.%20Woordvoerder.jpg</image:loc><image:caption>Foto Sr. Woordvoerder</image:caption><image:title>Foto Sr. Woordvoerder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/vijf-eigenschappen-voor-de-communicatieprofessional-van-nu</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/robot%20die%20vragend%20kijkt.png</image:loc><image:caption>robot die vragend kijkt</image:caption><image:title>robot die vragend kijkt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/opinieblog-tijd-voor-een-nieuwe-socialmediastrategie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/marcel-smits-manager-opleiden-staat-stil-bij-een-bijzondere-mijlpaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits_CM.png</image:loc><image:caption>Marcel Smits_CM</image:caption><image:title>Marcel Smits_CM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-communicatieprofessional-aan-het-woord-eva-nijkamp</loc><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG.jpg</image:loc><image:caption>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:caption><image:title>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/carolien-schoenmakers</loc><lastmod>2024-12-03</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/mark-van-vuuren</loc><lastmod>2026-08-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/technologie-complexiteit-en-vertrouwen-de-toekomst-van-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ontwikkelmanager%20_Lisette%20Kaptein.jpeg</image:loc><image:caption>Ontwikkelmanager _Lisette Kaptein</image:caption><image:title>Ontwikkelmanager _Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/laat-je-niet-tegenhouden-jaag-je-dromen-na</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Tim.jpg</image:loc><image:caption>Foto Tim</image:caption><image:title>Foto Tim</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/kirsten-jassies</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/dit-zijn-de-meest-herkenbare-ergernissen-van-communicatieprofs</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Videoexpert%20die%20kritisch%20kijkt%20naar%20een%20opmerking.jpg</image:loc><image:caption>Videoexpert die kritisch kijkt naar een opmerking</image:caption><image:title>Videoexpert die kritisch kijkt naar een opmerking</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/paul-van-lange</loc><lastmod>2026-06-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/crisiscommunicatie-als-meningen-zich-sneller-vormen-dan-feiten</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Barbara%20Mulder-%20Trainer%20Crisiscommunicatie%20en%20reputatie.jpg</image:loc><image:caption>Barbara Mulder- Trainer Crisiscommunicatie en reputatie</image:caption><image:title>Barbara Mulder- Trainer Crisiscommunicatie en reputatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tom%20Compaijen-%20Trainer%20Crisiscommunicatie%20en%20reputatie.jpg</image:loc><image:caption>Tom Compaijen- Trainer Crisiscommunicatie en reputatie</image:caption><image:title>Tom Compaijen- Trainer Crisiscommunicatie en reputatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2026-04-02</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hoe-visualisaties-helpen-bij-het-vertellen-van-je-verhaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/gidion-peters</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-in-positie-komen-als-strategisch-adviseur</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/skye-van-gooswilligen-start-met-een-omgevingsanalyse</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Skye%205.jpg</image:loc><image:caption>Skye 5</image:caption><image:title>Skye 5</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/klantcase-tu-competentie-ontwikkelingstraject</loc><image:image><image:loc>https://www.hilst.nl/hubfs/TU%20Delft%20Klantcase%202.svg</image:loc><image:caption>TU Delft Klantcase 2</image:caption><image:title>TU Delft Klantcase 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Logo%20TU%20Delft%2c%20vlag%20van%20prometheus.jpeg</image:loc><image:caption>Logo TU Delft, vlag van prometheus</image:caption><image:title>Logo TU Delft, vlag van prometheus</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/TU%20Delft%20Klantcase%20(500%20x%20350%20px).svg</image:loc><image:caption>TU Delft Klantcase (500 x 350 px)</image:caption><image:title>TU Delft Klantcase (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Banner%20Marjan.svg</image:loc><image:caption>Banner Marjan</image:caption><image:title>Banner Marjan</image:title></image:image><lastmod>2022-06-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/interne-communicatie-we-delen-onze-inspiratiebronnen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Regel%20jij%20het%20draagvlak.jpeg</image:loc><image:caption>Regel jij het draagvlak</image:caption><image:title>Regel jij het draagvlak</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpeg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20strategie%C3%ABn%2c%20methoden%20en%20rollen.jpg</image:loc><image:caption>Interne Communicatie strategieën, methoden en rollen</image:caption><image:title>Interne Communicatie strategieën, methoden en rollen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20Corporate%20tribe.jpeg</image:loc><image:caption>De Corporate tribe</image:caption><image:title>De Corporate tribe</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Omringd%20door%20idioten.jpeg</image:loc><image:caption>Omringd door idioten</image:caption><image:title>Omringd door idioten</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/irene-koel</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord-lisette-kaptein</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20Senior%20adviseur%20Trends%20en%20Ontwikkeling.png</image:loc><image:caption>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:caption><image:title>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/lamp%20die%20straalt-idee.png</image:loc><image:caption>lamp die straalt-idee</image:caption><image:title>lamp die straalt-idee</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/radars%20die%20in%20beweging%20komen.jpeg</image:loc><image:caption>radars die in beweging komen</image:caption><image:title>radars die in beweging komen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/alsjeblieft-beginnend-woordvoerder-drie-gouden-tips-van-expert-inge-meilink</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Pieter%20Bas%20Simons%20.jpeg</image:loc><image:caption>Pieter Bas Simons </image:caption><image:title>Pieter Bas Simons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-taal-van-empathie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/PatriciaMiks_Commprof.png</image:loc><image:caption>PatriciaMiks_Commprof</image:caption><image:title>PatriciaMiks_Commprof</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/ai-in-communicatie-gids-voor-communicatieprofessionals</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/ai-in-communicatie-gids-voor-communicatieprofessionals/Waarom%20Lisette%20de%20AI%20in%20communicatie%20gids%20heeft%20gemaakt.mp4/medium.jpg</video:thumbnail_loc><video:title>Waarom Lisette de AI in communicatie gids heeft gemaakt</video:title><video:description>Waarom Lisette de AI in communicatie gids heeft gemaakt</video:description><video:content_loc>https://www.hilst.nl/hubfs/ai-in-communicatie-gids-voor-communicatieprofessionals/Waarom%20Lisette%20de%20AI%20in%20communicatie%20gids%20heeft%20gemaakt.mp4</video:content_loc><video:duration>23</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20bij%20Creatief.jpg</image:loc><image:caption>Afbeelding bij Creatief</image:caption><image:title>Afbeelding bij Creatief</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Lisette%20Kaptein%20in%20klaslokaal%20uitleg%20over%20AI%20en%20de%20diverse%20rollen%20van%20mens%20en%20machine.jpg</image:loc><image:caption>Docent Lisette Kaptein in klaslokaal uitleg over AI en de diverse rollen van mens en machine</image:caption><image:title>Docent Lisette Kaptein in klaslokaal uitleg over AI en de diverse rollen van mens en machine</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur-1.jpg</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur-1</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20van%20samenwerken%20tijdens%20de%20training.jpg</image:loc><image:caption>Fotos van samenwerken tijdens de training</image:caption><image:title>Fotos van samenwerken tijdens de training</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afvinken%20op%20een%20checklist.jpg</image:loc><image:caption>Afvinken op een checklist</image:caption><image:title>Afvinken op een checklist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Moreel%20kompas%20bij%20AI.jpg</image:loc><image:caption>Moreel kompas bij AI</image:caption><image:title>Moreel kompas bij AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Cyborg%20productie_MMM%20labels_Rens%20van%20der%20Voort.jpg</image:loc><image:caption>Cyborg productie_MMM labels_Rens van der Voort</image:caption><image:title>Cyborg productie_MMM labels_Rens van der Voort</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Brainstorm%20over%20AI-Tools.%20Deelnemers%20aan%20tafel.jpg</image:loc><image:caption>Brainstorm over AI-Tools. Deelnemers aan tafel</image:caption><image:title>Brainstorm over AI-Tools. Deelnemers aan tafel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Cheat%20Sheet%20AI%20in%20jouw%20communicatiepraktijk.jpg</image:loc><image:caption>Cheat Sheet AI in jouw communicatiepraktijk</image:caption><image:title>Cheat Sheet AI in jouw communicatiepraktijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hand%20van%20docent%20Lisette%20Kaptein%20wijst%20naar%20een%20post-it%20met%20het%20woord%20AI.jpg</image:loc><image:caption>Hand van docent Lisette Kaptein wijst naar een post-it met het woord AI</image:caption><image:title>Hand van docent Lisette Kaptein wijst naar een post-it met het woord AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast_Paul%20Gremmen.jpeg</image:loc><image:caption>Podcast_Paul Gremmen</image:caption><image:title>Podcast_Paul Gremmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><lastmod>2026-09-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/aandacht-voor-je-cv</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aandacht%20voor%20je%20CV.png</image:loc><image:caption>Aandacht voor je CV</image:caption><image:title>Aandacht voor je CV</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/regie-nemen-over-je-loopbaan</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Anna%20van%20Mierlo_Communicatiespecialist%20VWS.jpeg</image:loc><image:caption>Anna van Mierlo_Communicatiespecialist VWS</image:caption><image:title>Anna van Mierlo_Communicatiespecialist VWS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/essay-beroepstrots-betteke-van-ruler</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Essay%20Beroepstrots-%20Betteke%20van%20Ruler%20maart%202024.png</image:loc><image:caption>Essay Beroepstrots- Betteke van Ruler maart 2024</image:caption><image:title>Essay Beroepstrots- Betteke van Ruler maart 2024</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.png</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.jpg</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/wat-levert-het-diploma-senior-communicatieprofessional-jou-op</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/van%20der%20Hilst%20Communicatie%20C%20opleiding%201.png</image:loc><image:caption>van der Hilst Communicatie C opleiding 1</image:caption><image:title>van der Hilst Communicatie C opleiding 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Soraya%20Koendjniharie%20rond%201.png</image:loc><image:caption>Soraya Koendjniharie rond 1</image:caption><image:title>Soraya Koendjniharie rond 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kasper%20Schomaker.png</image:loc><image:caption>Kasper Schomaker</image:caption><image:title>Kasper Schomaker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits.png</image:loc><image:caption>Marcel Smits</image:caption><image:title>Marcel Smits</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/effectief-adviseren-is-schakelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2%20ballon%20als%20symbool%20voor%20situationeel%20adviseren%20Boze%20rode%20ballon%20bij%20Adviesgesprek%20A%2c%20blije%20gele%20ballon%20bij%20Adviesgesprek%20B.jpg</image:loc><image:caption>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:caption><image:title>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20krabt%20verward%20op%20zijn%20hoofd%20bij%20de%20vraag%20je%20voelt%20weerstand%20bij%20je%20gesprekspartner%2c%20wat%20nu.jpg</image:loc><image:caption>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:caption><image:title>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://www.hilst.nl/over-ons</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Docent en trainer Chris Mulder</image:caption><image:title>Docent en trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan-Ontwikkelmanager.jpeg</image:loc><image:caption>Marjan-Ontwikkelmanager</image:caption><image:title>Marjan-Ontwikkelmanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemer%20in%20actie.jpg</image:loc><image:caption>Deelnemer in actie</image:caption><image:title>Deelnemer in actie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter-Trainen.jpeg</image:loc><image:caption>Peter-Trainen</image:caption><image:title>Peter-Trainen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpeg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette-Ontwikkelmanager.jpeg</image:loc><image:caption>Lisette-Ontwikkelmanager</image:caption><image:title>Lisette-Ontwikkelmanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hartje%20post-it%20op%20prikbord.png</image:loc><image:caption>Hartje post-it op prikbord</image:caption><image:title>Hartje post-it op prikbord</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kirsten%20Jassies%20docent%20Inzet%20van%20social%20media.jpg</image:loc><image:caption>Kirsten Jassies docent Inzet van social media</image:caption><image:title>Kirsten Jassies docent Inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen.jpg</image:loc><image:caption>Trainer Tom Compaijen</image:caption><image:title>Trainer Tom Compaijen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Mark%20van%20Vuuren.jpeg</image:loc><image:caption>Docent Mark van Vuuren</image:caption><image:title>Docent Mark van Vuuren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Camila%20Dorreboom-Coordinatie%20en%20organisatie.jpeg</image:loc><image:caption>Camila Dorreboom-Coordinatie en organisatie</image:caption><image:title>Camila Dorreboom-Coordinatie en organisatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Danet-Coordinatie%20en%20organisatie-1.jpeg</image:loc><image:caption>Danet-Coordinatie en organisatie-1</image:caption><image:title>Danet-Coordinatie en organisatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Simone%20Dorreboom-%20Directeur.jpeg</image:loc><image:caption>Simone Dorreboom- Directeur</image:caption><image:title>Simone Dorreboom- Directeur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Barbara-Coordinatie%20en%20organisatie.jpeg</image:loc><image:caption>Barbara-Coordinatie en organisatie</image:caption><image:title>Barbara-Coordinatie en organisatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith.jpeg</image:loc><image:caption>Folkert Reith</image:caption><image:title>Folkert Reith</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Prikbord%20met%20hartje%20post-it.png</image:loc><image:caption>Prikbord met hartje post-it</image:caption><image:title>Prikbord met hartje post-it</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Janny%20van%20der%20Vliet_docent%2c%20mentor%20en%20trainer.png</image:loc><image:caption>Janny van der Vliet_docent, mentor en trainer</image:caption><image:title>Janny van der Vliet_docent, mentor en trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel-Opleiden.jpeg</image:loc><image:caption>Marcel-Opleiden</image:caption><image:title>Marcel-Opleiden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5%20sterren.png</image:loc><image:caption>5 sterren</image:caption><image:title>5 sterren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nadia-%20Co%C3%B6rdinatie%20en%20organisatie.jpeg</image:loc><image:caption>Nadia- Coördinatie en organisatie</image:caption><image:title>Nadia- Coördinatie en organisatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Lisa%20Holdijk.png</image:loc><image:caption>Trainer Lisa Holdijk</image:caption><image:title>Trainer Lisa Holdijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto-12.jpg</image:loc><image:caption>foto-12</image:caption><image:title>foto-12</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/gedreven-om-verder-te-groeien-en-het-communicatievak-%C3%A9cht-te-leren</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-06</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-creatief-denken-en-doen-in-communicatie</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/incompany</loc><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/home-blog-list.jpg</image:loc><image:caption>home-blog-list</image:caption><image:title>home-blog-list</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communiceren%20in%20verschillende%20symbolen.jpeg</image:loc><image:caption>Communiceren in verschillende symbolen</image:caption><image:title>Communiceren in verschillende symbolen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Brainstorm.jpeg</image:loc><image:caption>Brainstorm</image:caption><image:title>Brainstorm</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kompas%20liggen%20we%20nog%20op%20koers.jpeg</image:loc><image:caption>Kompas liggen we nog op koers</image:caption><image:title>Kompas liggen we nog op koers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan%20Swart-docent%20foto.jpg</image:loc><image:caption>Marjan Swart-docent foto</image:caption><image:title>Marjan Swart-docent foto</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/samenwerken%20in%20team.jpeg</image:loc><image:caption>samenwerken in team</image:caption><image:title>samenwerken in team</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Evelyne%20Esveld.jpeg</image:loc><image:caption>Evelyne Esveld</image:caption><image:title>Evelyne Esveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Judht%20van%20den%20Hul.jpeg</image:loc><image:caption>Judht van den Hul</image:caption><image:title>Judht van den Hul</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/hybride%20training.png</image:loc><image:caption>hybride training</image:caption><image:title>hybride training</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Samenwerken.jpeg</image:loc><image:caption>Samenwerken</image:caption><image:title>Samenwerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20overheidscommunicatie%20Corine%20Hoppenbrouwers.jpg</image:loc><image:caption>Docent overheidscommunicatie Corine Hoppenbrouwers</image:caption><image:title>Docent overheidscommunicatie Corine Hoppenbrouwers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Brainstorm%202.jpeg</image:loc><image:caption>Brainstorm 2</image:caption><image:title>Brainstorm 2</image:title></image:image><lastmod>2025-07-01</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-zo-vertel-je-jouw-verhaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/maaike-buijsman</loc><lastmod>2024-01-11</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-journalistieke-redactie-tot-communicatiestrategie-gedreven-door-nieuwsgierigheid</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-vragen-stellen-en-weggaan-naar-vragen-stellen-en-blijven</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Jan-14-2025-12-54-13-6063-PM.jpg</image:loc><image:caption>1-Jan-14-2025-12-54-13-6063-PM</image:caption><image:title>1-Jan-14-2025-12-54-13-6063-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/pieter-de-jager</loc><lastmod>2026-01-26</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/het-embargo-in-een-24-uurs-nieuwswereld</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Kranten.png</image:loc><image:caption>Kranten</image:caption><image:title>Kranten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hoe-ai-je-creativiteit-vergroot-in-plaats-van-vervangt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Cyborg-Samen%20gemaakt%20met%20GENAI.jpg</image:loc><image:caption>Cyborg-Samen gemaakt met GENAI</image:caption><image:title>Cyborg-Samen gemaakt met GENAI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20AI%20&amp;%20strategische%20content%20Niels%20van%20Laar.jpg</image:loc><image:caption>Trainer AI &amp; strategische content Niels van Laar</image:caption><image:title>Trainer AI &amp; strategische content Niels van Laar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/janny-van-der-vliet</loc><lastmod>2024-12-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/10-x-antwoord-op-de-vraag-wat-doe-jij-met-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trafficmanager.jpg</image:loc><image:caption>Trafficmanager</image:caption><image:title>Trafficmanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2026-07-03</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waar-de-doelgroep-is-daar-moet-ik-zijn</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/geen-dag-is-hetzelfde-en-mijn-interesse-in-het-vakgebied-lijkt-alleen-maar-toe-te-nemen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/empathie-in-de-hoofdrol</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Marjan%20Swart%20Van%20der%20Hilst%20Communicatie%20blog.jpg</image:loc><image:caption>Marjan Swart Van der Hilst Communicatie blog</image:caption><image:title>Marjan Swart Van der Hilst Communicatie blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/inge-van-voornveld</loc><lastmod>2024-12-09</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/vooruitkijken-met-hilke-van-bergen</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4/medium.jpg</video:thumbnail_loc><video:title>EDIT 3.0 Hilke van Bergen - DEF versie</video:title><video:description>EDIT 3.0 Hilke van Bergen - DEF versie</video:description><video:content_loc>https://www.hilst.nl/hubfs/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4</video:content_loc><video:duration>445</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen-1.jpg</image:loc><image:caption>Hilke van Bergen-1</image:caption><image:title>Hilke van Bergen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lisette-kaptein</loc><lastmod>2025-06-10</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/marjan-swart</loc><lastmod>2026-06-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord-miranda-breur</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><lastmod>2026-09-01</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-creatiever-schrijven-met-ai</loc><lastmod>2026-06-23</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/over-welke-vaardigheden-moet-een-adviseur-beschikken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vraagtekens%20over%20wat%20iemand%20een%20goede%20adviseur%20maakt.jpeg</image:loc><image:caption>Vraagtekens over wat iemand een goede adviseur maakt</image:caption><image:title>Vraagtekens over wat iemand een goede adviseur maakt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20met%20Peter%20Gons%20.jpeg</image:loc><image:caption>Video met Peter Gons </image:caption><image:title>Video met Peter Gons </image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/aanmelding-bedankt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-scherp-schrijven-met-ai-jij-bepaalt-ai-helpt</loc><lastmod>2026-06-24</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/janny-van-der-vliet-als-professional-moet-je-meebewegen-en-tegenbuigen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yanny%201.jpg</image:loc><image:caption>Yanny 1</image:caption><image:title>Yanny 1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/reint-jan-renes</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/niels-lange</loc><lastmod>2025-07-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/inschrijven-voor-de-a-opleiding-twijfel-je-nog-lees-dit-dan-even</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20Augustus%202023/Lisette%20Kaptein.png</image:loc><image:caption>Lisette Kaptein</image:caption><image:title>Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Illustratie%20van%20een%20enthousiaste%20communicatiemedewerker%20achter%20een%20laptop%2c%20omringd%20door%20e-mails%2c%20chatballonnen%20en%20een%20koffiebeker.%20Er%20staan%20twee%20tekstballonnen%20met%20vinkjes%20Je%20houdt%20van%20afwisseling.jpg</image:loc><image:caption>Illustratie van een enthousiaste communicatiemedewerker achter een laptop, omringd door e-mails, chatballonnen en een koffiebeker. Er staan twee tekstballonnen met vinkjes Je houdt van afwisseling</image:caption><image:title>Illustratie van een enthousiaste communicatiemedewerker achter een laptop, omringd door e-mails, chatballonnen en een koffiebeker. Er staan twee tekstballonnen met vinkjes Je houdt van afwisseling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20Augustus%202023/Danet%20van%20der%20Maarel_square_blue_2025.png</image:loc><image:caption>Danet van der Maarel_square_blue_2025</image:caption><image:title>Danet van der Maarel_square_blue_2025</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yvonne%20Meijer.jpg</image:loc><image:caption>Yvonne Meijer</image:caption><image:title>Yvonne Meijer</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/wil-michels</loc><lastmod>2026-09-16</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/voor-alle-schrijvers-chatgpt-is-je-nieuwe-beste-vriend</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20&amp;%20docent%20Liesbeth%20Louwerens.png</image:loc><image:caption>Trainer &amp; docent Liesbeth Louwerens</image:caption><image:title>Trainer &amp; docent Liesbeth Louwerens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/een-communicatieduwtje-in-de-goede-richting-met-liza-luesink</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Liza%20Luesink.jpeg</image:loc><image:caption>Docent Liza Luesink</image:caption><image:title>Docent Liza Luesink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/verandercommunicatie-in-de-praktijk-bij-gemeente-den-haag</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202024-01-15%20om%2016.28.08.png</image:loc><image:caption>Scherm­afbeelding 2024-01-15 om 16.28.08</image:caption><image:title>Scherm­afbeelding 2024-01-15 om 16.28.08</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/praktische%20tips.png</image:loc><image:caption>praktische tips</image:caption><image:title>praktische tips</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inspirerende%20praktijkverhalen.png</image:loc><image:caption>Inspirerende praktijkverhalen</image:caption><image:title>Inspirerende praktijkverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202024-01-15%20om%2016.28.37.png</image:loc><image:caption>Scherm­afbeelding 2024-01-15 om 16.28.37</image:caption><image:title>Scherm­afbeelding 2024-01-15 om 16.28.37</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/inzichten%20van%20vakexperts.jpg</image:loc><image:caption>inzichten van vakexperts</image:caption><image:title>inzichten van vakexperts</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><lastmod>2026-02-19</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/ik-kijk-vol-verwondering-naar-ons-snel-ontwikkelende-vak-en-mijn-werk</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Graciela%20de%20Windt.jpg</image:loc><image:caption>Graciela de Windt</image:caption><image:title>Graciela de Windt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatiedoelen-behalen-dankzij-bewustzijnsontwikkeling</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord-amanda-kloppenburg</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blik%20van%20twee%20kanten%20(1).png</image:loc><image:caption>Blik van twee kanten (1)</image:caption><image:title>Blik van twee kanten (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Whatsapp%20naar%20de%20minister-1.png</image:loc><image:caption>Whatsapp naar de minister-1</image:caption><image:title>Whatsapp naar de minister-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/sleutel-1.png</image:loc><image:caption>sleutel-1</image:caption><image:title>sleutel-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Amanda%20Kloppenburg.png</image:loc><image:caption>Amanda Kloppenburg</image:caption><image:title>Amanda Kloppenburg</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/maartje-snellen</loc><lastmod>2023-12-04</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/corine-hoppenbrouwers</loc><lastmod>2025-11-10</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-impact-van-ai-op-communicatieprofessionals</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%20van%20laptop%20met%201%20robothand%20en%201%20menselijke%20hand%20op%20toetsenbord.jpg</image:loc><image:caption>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:caption><image:title>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Animatiebeeld%20van%20de%20communicatieprofessional%20van%20de%20toekomst%20.jpg</image:loc><image:caption>Animatiebeeld van de communicatieprofessional van de toekomst </image:caption><image:title>Animatiebeeld van de communicatieprofessional van de toekomst </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/wat-maakt-iemand-een-goede-communicatie-adviseur</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20met%20Peter%20Gons%20.jpeg</image:loc><image:caption>Video met Peter Gons </image:caption><image:title>Video met Peter Gons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vraagtekens%20over%20wat%20iemand%20een%20goede%20adviseur%20maakt.jpeg</image:loc><image:caption>Vraagtekens over wat iemand een goede adviseur maakt</image:caption><image:title>Vraagtekens over wat iemand een goede adviseur maakt</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/zo-bevorder-jij-als-communicatieadviseur-diversiteit-gelijkheid-en-inclusie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Huib%20Koeleman.jpg</image:loc><image:caption>Trainer en auteur Huib Koeleman</image:caption><image:title>Trainer en auteur Huib Koeleman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Diversiteit%20zichtbare%20en%20onzichtbare%20kenmerken.png</image:loc><image:caption>Diversiteit zichtbare en onzichtbare kenmerken</image:caption><image:title>Diversiteit zichtbare en onzichtbare kenmerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boeken%20over%20inclusieve%20communicatie.png</image:loc><image:caption>Boeken over inclusieve communicatie</image:caption><image:title>Boeken over inclusieve communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hybride-werken-working-apart-together</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Huib%20Koeleman.jpg</image:loc><image:caption>Trainer en auteur Huib Koeleman</image:caption><image:title>Trainer en auteur Huib Koeleman</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/veranderkundige-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/blijf-jezelf-ontwikkelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Social%20media.png</image:loc><image:caption>Social media</image:caption><image:title>Social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Janny_van_der_Vliet_c6f.jpg</image:loc><image:caption>Janny_van_der_Vliet_c6f</image:caption><image:title>Janny_van_der_Vliet_c6f</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/huib-koeleman</loc><lastmod>2021-12-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/youssef-eddini-geef-zelf-sturing-aan-je-loopbaan</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-digitale-toegankelijkheid-transcript</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/marije-mens</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/luister-naar-me</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/eventmanager-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Melissa%20van%20Rooijen-Van%20Houten.jpeg</image:loc><image:caption>Docent Melissa van Rooijen-Van Houten</image:caption><image:title>Docent Melissa van Rooijen-Van Houten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/een-goede-communicatieadviseur-houdt-zich-niet-alleen-bezig-met-adviseren</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/denieuwsgierigecommunicatieprofessional</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20augustus%202019/Trienke%20Damstra_Interview.jpg</image:loc><image:caption>Trienke Damstra_Interview</image:caption><image:title>Trienke Damstra_Interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-crisiscommunicatie-en-reputatie</loc><lastmod>2026-07-31</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/vera-de-witte</loc><lastmod>2024-02-19</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/jaap-de-bruijn</loc><lastmod>2026-01-08</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hulp-bij-organisatieverandering-vanuit-de-gedragspsychologie-met-gert-slob-van-den-akker</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Wil%20Michels-1.jpeg</image:loc><image:caption>Docent Wil Michels-1</image:caption><image:title>Docent Wil Michels-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Huib%20Koeleman%20IMG_8561.jpg</image:loc><image:caption>Huib Koeleman IMG_8561</image:caption><image:title>Huib Koeleman IMG_8561</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/bereik-ook-de-bedachtzame-veranderaars</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Huib%20Koeleman.jpg</image:loc><image:caption>Trainer en auteur Huib Koeleman</image:caption><image:title>Trainer en auteur Huib Koeleman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-waarde-van-weerstand</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2%20ballon%20als%20symbool%20voor%20situationeel%20adviseren%20Boze%20rode%20ballon%20bij%20Adviesgesprek%20A%2c%20blije%20gele%20ballon%20bij%20Adviesgesprek%20B.jpg</image:loc><image:caption>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:caption><image:title>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20krabt%20verward%20op%20zijn%20hoofd%20bij%20de%20vraag%20je%20voelt%20weerstand%20bij%20je%20gesprekspartner%2c%20wat%20nu.jpg</image:loc><image:caption>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:caption><image:title>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/deze-5-customgpts-maken-je-werk-makkelijker-en-leuker</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20Bogaart_Freelance%20Communicatieadviseur.jpg</image:loc><image:caption>Saskia Bogaart_Freelance Communicatieadviseur</image:caption><image:title>Saskia Bogaart_Freelance Communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Buitenlandse%20zaken%20logo.png</image:loc><image:caption>Buitenlandse zaken logo</image:caption><image:title>Buitenlandse zaken logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kirsten%20Jassies%20docent%20Inzet%20van%20social%20media.jpg</image:loc><image:caption>Kirsten Jassies docent Inzet van social media</image:caption><image:title>Kirsten Jassies docent Inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marloes%20Vriens.jpeg</image:loc><image:caption>Marloes Vriens</image:caption><image:title>Marloes Vriens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mensen%20met%20tekstballonen.png</image:loc><image:caption>Mensen met tekstballonen</image:caption><image:title>Mensen met tekstballonen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20schrijft%20help%20geen%20inspiratie.jpeg</image:loc><image:caption>Vrouw schrijft help geen inspiratie</image:caption><image:title>Vrouw schrijft help geen inspiratie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Coachgesprek.jpg</image:loc><image:caption>Coachgesprek</image:caption><image:title>Coachgesprek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/3-3.jpg</image:loc><image:caption>3-3</image:caption><image:title>3-3</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kasper%20Schomaker.jpeg</image:loc><image:caption>Kasper Schomaker</image:caption><image:title>Kasper Schomaker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Janny%20van%20der%20Vliet_docent%2c%20mentor%20en%20trainer.png</image:loc><image:caption>Janny van der Vliet_docent, mentor en trainer</image:caption><image:title>Janny van der Vliet_docent, mentor en trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/logo-1.png</image:loc><image:caption>logo-1</image:caption><image:title>logo-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/logo-4.png</image:loc><image:caption>logo-4</image:caption><image:title>logo-4</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Thea%20van%20Willigen.jpeg</image:loc><image:caption>Thea van Willigen</image:caption><image:title>Thea van Willigen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Deelnemers opleiding Senior Communicatieprofessional</image:caption><image:title>Deelnemers opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding</image:caption><image:title>Aan de slag met een oefening in de opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/DOCENT%20INGE%20%20VOOR%20GROEP%20COMMUNICATIEPROFESSIONALS%20(1000%20x%20700%20px).jpg</image:loc><image:caption>DOCENT INGE  VOOR GROEP COMMUNICATIEPROFESSIONALS (1000 x 700 px)</image:caption><image:title>DOCENT INGE  VOOR GROEP COMMUNICATIEPROFESSIONALS (1000 x 700 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Logo-SchaalX.png</image:loc><image:caption>Logo-SchaalX</image:caption><image:title>Logo-SchaalX</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Adviesgesprek%20vrouw%20in%20gesprek%20met%20man.jpeg</image:loc><image:caption>Adviesgesprek vrouw in gesprek met man</image:caption><image:title>Adviesgesprek vrouw in gesprek met man</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/RDW.webp</image:loc><image:caption>RDW</image:caption><image:title>RDW</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20voor%20de%20klas.jpg</image:loc><image:caption>Docent voor de klas</image:caption><image:title>Docent voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Jacqueline%20Hartogs.jpeg</image:loc><image:caption>Jacqueline Hartogs</image:caption><image:title>Jacqueline Hartogs</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Treant.png</image:loc><image:caption>Treant</image:caption><image:title>Treant</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Judht%20van%20den%20Hul-1.jpeg</image:loc><image:caption>Judht van den Hul-1</image:caption><image:title>Judht van den Hul-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Les%20tijdens%20de%20Co.jpg</image:loc><image:caption>Les tijdens de Co</image:caption><image:title>Les tijdens de Co</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Samenwerken%20tijdens%20opleiding-%20Overheidscommunicatie.jpg</image:loc><image:caption>Samenwerken tijdens opleiding- Overheidscommunicatie</image:caption><image:title>Samenwerken tijdens opleiding- Overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Quotes%20teken.jpeg</image:loc><image:caption>Quotes teken</image:caption><image:title>Quotes teken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen.jpg</image:loc><image:caption>Trainer Tom Compaijen</image:caption><image:title>Trainer Tom Compaijen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Training%20Adviesvaardigheden.jpg</image:loc><image:caption>Training Adviesvaardigheden</image:caption><image:title>Training Adviesvaardigheden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20basisopleiding%20Woordvoering%20aan%20de%20wandel.jpg</image:loc><image:caption>Deelnemers basisopleiding Woordvoering aan de wandel</image:caption><image:title>Deelnemers basisopleiding Woordvoering aan de wandel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatief%20aan%20het%20brainstormen.jpg</image:loc><image:caption>Creatief aan het brainstormen</image:caption><image:title>Creatief aan het brainstormen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Mark%20van%20Vuuren.jpeg</image:loc><image:caption>Docent Mark van Vuuren</image:caption><image:title>Docent Mark van Vuuren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/logo%20politie.webp</image:loc><image:caption>logo politie</image:caption><image:title>logo politie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Lisa%20Holdijk.png</image:loc><image:caption>Trainer Lisa Holdijk</image:caption><image:title>Trainer Lisa Holdijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpeg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Eerste%20lesbijeenkomst%20Senior%20Woordvoerder-2.jpeg</image:loc><image:caption>Eerste lesbijeenkomst Senior Woordvoerder-2</image:caption><image:title>Eerste lesbijeenkomst Senior Woordvoerder-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20interview.jpg</image:loc><image:caption>Video interview</image:caption><image:title>Video interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/logo-2.png</image:loc><image:caption>logo-2</image:caption><image:title>logo-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20training%20Overheidscommunicatie%20tools.jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:caption><image:title>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/rijkswaterstaat%20logo%20.png</image:loc><image:caption>rijkswaterstaat logo </image:caption><image:title>rijkswaterstaat logo </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatieve%20communicatieprofessional%20aan%20het%20schrijven.jpg</image:loc><image:caption>Creatieve communicatieprofessional aan het schrijven</image:caption><image:title>Creatieve communicatieprofessional aan het schrijven</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:caption><image:title>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Opleiding%20Executive%20Communicatieprofessional%20.jpg</image:loc><image:caption>Opleiding Executive Communicatieprofessional </image:caption><image:title>Opleiding Executive Communicatieprofessional </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/interne%20Communicatie.jpg</image:loc><image:caption>interne Communicatie</image:caption><image:title>interne Communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wil%20Michels-2.jpeg</image:loc><image:caption>Wil Michels-2</image:caption><image:title>Wil Michels-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/training%20Adviesvaardigheden%20niveau%202.jpg</image:loc><image:caption>training Adviesvaardigheden niveau 2</image:caption><image:title>training Adviesvaardigheden niveau 2</image:title></image:image><lastmod>2026-03-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/met-een-goede-voorbereiding-komt-een-crisis-nooit-meer-onverwacht</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Sr.%20Woordvoerder.jpg</image:loc><image:caption>Foto Sr. Woordvoerder</image:caption><image:title>Foto Sr. Woordvoerder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Insta%20post%20Sr.%20Woordvoerder%20najaar%202023.jpg</image:loc><image:caption>Insta post Sr. Woordvoerder najaar 2023</image:caption><image:title>Insta post Sr. Woordvoerder najaar 2023</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/lenig-schakelen-is-de-sleutel-voor-succes</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20overheidscommunicatie%20Corine%20Hoppenbrouwers.jpg</image:loc><image:caption>Docent overheidscommunicatie Corine Hoppenbrouwers</image:caption><image:title>Docent overheidscommunicatie Corine Hoppenbrouwers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20met%20quote%20over%20lenig%20schakelen%20in%20overheidscommunicatie..jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:caption><image:title>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/twijfel.png</image:loc><image:caption>twijfel</image:caption><image:title>twijfel</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/adviesvaardigheden-wat-is-dat-precies</loc><image:image><image:loc>https://www.hilst.nl/hubfs/De%20Adviesdriehoek_Peter%20Gons.png</image:loc><image:caption>De Adviesdriehoek_Peter Gons</image:caption><image:title>De Adviesdriehoek_Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/nieuwsbrief</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Person%20hand%20taking%20chalk%20drawn%20email%20sign.jpeg</image:loc><image:caption>Person hand taking chalk drawn email sign</image:caption><image:title>Person hand taking chalk drawn email sign</image:title></image:image><lastmod>2025-06-10</lastmod></url></urlset>